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Have you ever thought about writing an e-book or guest authoring on other blogs? I have a blog centered on the same topics you discuss and would really like to have you share some stories/information. I know my viewers would appreciate your work. If you’re even remotely interested, feel free to shoot me an email.
A premium website, however, will aggressively pursue journalists and work to ensure clients receive traffic for their PR, but this might not be necessary if you’re announcing a minor bit of news that doesn’t require such a large-scale PR effort.
If at all possible – and in 99.99999% of cases, it IS possible – your press release should not exceed one page. If you seem to be going over while you’re writing it, don’t sweat it. Just keep writing until you get out all of the information in your head. Then, go back and start cutting.
One thing comes to the mind of any good journalist when they receive a press release: Why would I care? The news in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.  The first step is figuring out exactly what message you are trying to get across, and how it qualifies as news.
Go online and visit your local media sites and copy their emails and first names into an Excel sheet. Next, go to MailChimp, which is a free email marketing service, and create an account. Add your mailing list of local and national media reporters that you wish to send your releases to. Now you can build your release complete with all of your contact information into an email, and send it to every reporter on your list.
A press release should consist of three to six paragraphs where you provide all the relevant facts and information a reporter should use to write a story. The most important information should be listed first, with the least important information appearing in the final paragraph. Each paragraph should consist of three to six sentences written in the third person. You should maintain an objective tone and avoid hype. The average press release consists of 500 words or less. This press release template consists of xxx words.
This press release is also very concise. It states the facts right away. Then followed up with value for the audience. We also add a quote from our CEO, which is valuable, and quotes Day Translations’ first employee, who is still with the company today.
BriefingWire.com lets you setup multiple Business Profiles which is great for client submissions. In fact, the company profile page provides a dofollow link, even before you submit your first release!
5 stars is not enough. In this e-age where companies take order online and then the buyer swims or struggles … you amazed me with your constant communication, responsiveness, and followup. I felt good from the beginning and I must say, I am going to copy how to do business from you! Impressed
Name recognition: Clout that comes with big recognizable names (well know people, organizations, companies, etc) will likely increase the interest in your news. If you’re partnering with, or involved with a big name that might generate this type of attention, consider issuing a press release.
NOTE: For more links and anchor tag activation pls. contact us using the email “news at enewswire.co.uk” – Max three links allowed per release for one time fee of £30, you can use up to four words per link. This is a one time fee and the release is kept in for at least 12 months from the date of posting.
Business Wire does resonate with business journalists and if that is the target audience, it’s a good move but are they going to effectively distribute news on a story like, the corporations Wu Tang Clan, interview Duff from Guns “N Roses about for his astute finance advice? Are they going to deliver full distribution on a PR release on music-oriented copyrights or the indie film industry? Maybe but releases like this need to be handled with their target audience in mind.
There are so many different press release distribution websites that it can be confusing trying to figure out which ones to use. After years of distributing press releases, we have come up with a list of the best free and paid press release distribution websites. In no specific order, here are our press release distribution websites –
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
The rest of the body of the press release should answer all of the questions a journalist might have about the product, service or event that you’re announcing. Although a press release is a public relations tool, it should not read as overly promotional [source: Concept Marketing Group].  If it sounds too much like a sales pitch, it will lose credibility in the eyes of the journalist.
E. Screenshots. Obviously that’s only for the press release pdf you’ll put in your app press kit, not for the text-only version you’ll send in the body of your emails. Since you already have made and selected the best screenshots for your app details page on the store, why not use them?
If you’ve identified the publication and the section you want to pitch your story to, and are just missing the correct journalist contact information, make sure you know where to find it. To begin with, you can use a limited free version of the sites below to begin your media list. Each allows you to look up email addresses and phone numbers for a few free contacts before asking for a fee:
It is not uncommon for press releases to be written up and reported without any further follow-up with the sender – so make sure your release contains all the key detail needed. One point to bear in mind is that editors edit from the bottom of a press release up – so ensure the most important points are at the top.