press release bloggers example articles

Cross promoting is often referred to by many in the industry as the “Free Form of Advertising,” which is exactly how the Edward Lowe Foundation references it. Cross promoting can exist across vast mediums, with public relations being one of them.
Create a compelling title. The heading or title section is one of the most critical elements of an effective press release. You will need to include the name of the new product and a catchy title around it. Write a creative sentence using the company name, followed by the the new product and the primary or key benefit of the product.
Press release terms have you boggled?  Need more help?  Here are a few sites beyond the obvious to help you learn more (or services to hire).  In no way am I advocating hiring someone to do press releases for you, but the rule remains for an entrepreneur:  Learn to do it or hire someone to do it for you.
The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development. Reporters don’t have a ton of time to sift through details and fluffy background information — they just need the facts that’ll help them tell your story to someone else from a position of authority. 
While there are some positive press releases used to promote positive events such as extension plans or product releases, some occasions ask a brand to come up with a defensive one. Since positive press releases can be threatening to some, they can publish some negative news in retaliation. When it comes to writing a defensive press release, these can be a sharpest weapon to protect and defend a company from bad publicity.
[…] releases you intend to support your advertising campaigns with throughout the year. With respect to press releases for consumers who have already entered their contact information into your database, the most […]
A one line summary about the press release should be written underneath the headline. The summary should be very interesting and should be highlighted by strong vocabulary to capture the attention of the reader. Also, it should be written in such a way that it motivates readers to find out more of what is written in the main body of the press release. However, you should keep in mind that the headline and summary should synchronize with each other and maintain relevance to the news being discussed.
On March 4th, 2018, Hotwired returns to The World Famous Whisky A Go Go located at 8901 Sunset Blvd, West Hollywood, CA 90069–The beautiful Sunset Strip–to open up the night for Aileen Quinn, and the Leapin’ Lizards. Aileen Quinn is the award winning actress who starred in the 1982 film: Annie. Arrive… – March 03, 2018 – Hotwired
The new and completely redesigned website offers visitors richer insight into the Company’s innovative, hands-on approach to Residential, Commercial and Workplace architecture, construction management and interior design in the Greater NYC area. – March 03, 2018 – GWB Architect
As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own.
Write the boilerplate. The boilerplate section covers information about the company such as the number of years in business, mission statement, and other products the company offers. This section may also include information about the company’s CEO or founder.
We recommend distributing your press release through 1 major paid distribution service, like eReleases, and a handful of free press release websites, like PRLog or 24-7 Press Release, to generate more backlinks to your website. Backlinks help increase your ranking in search engines and traffic to your website. Also, be sure to post the press release on your own website or blog.
Besides being able to “meet” some of their writers when looking over the About Us page, this best press release distribution service includes multiple examples of their PR writing work. This helps demonstrate what their press release distribution services could do for you before you buy.
At its best, a press release succinctly describes the “who,” “what,” “where,” “when,” “why,” and “how” of your project in a manner that makes media professionals stop the presses (so to speak) and say, “Wow! Now this is what we’ve been looking for.” At its worst, a press release reads as little more than an unintelligible sales pitch teeming with errors of every kind.
Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement. Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don’t ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition — pick one or two critical spokespeople and focus the quotes around their unique perspective. 
The balance of the press release serves to back up whatever claims were made in the lead and headline. In this case, you’d pull some quotes from the message boards (an aside here: if you really were to pull quotes in this fashion, you should only use the poster’s name or identifying information with his or her permission. Otherwise, simply say a 14 year old boy said… or a 16 year old Midwestern girl added… Also, if this technique appeals to you, be certain that a disclaimer appears on your message boards notifying posters that all posts become your property and copyright). Use enough supporting material to make your case, and to demonstrate that, whatever angle you’re promoting, it wasn’t something you slapped together carelessly.
Yves Rochard, president of CNMW had this to say, “We are delighted with our partnership with Laser Shooting Robots and look forward to introducing their product to the European market. There is a synergy between our two brands that we feel will result in a profitable relationship for both of us. We have already integrated their sales tools into our website and will begin manufacturing, and shipping Laser Shooting Robots as of February 2012.”
Give one or more of these online press release websites a free run and see how your sales are affected. With many providing access to social media channels, your sure to get the maximum exposure to your business at virtually no cost but your time.
This should be factual and to the point, but it doesn’t need to be boring. Consider finding unconventional ways to say conventional things. If you can make a journalist smile, you will stand a much greater chance of making an impression on them, and thus, having your book featured.
The standard press release begins with contact information, mostly likely the name, phone number and e-mail address of the person who wrote the release. Then comes the headline, arguably the most important four or five words in the whole press release. The headline will be what the journalist reads first. If it’s not intriguing, newsworthy and unique, he’ll read no further.
There aren’t really a prescriptive number of pages or word count. It can vary depending upon the information the release is covering. The key is to keep it concise and not overly verbose, but at the same time make sure that you have all the relevant info included. So, the length can really vary depending upon the announcement.
With that being said, a few years back, Google started to realize that paid and free press release distribution services were simply being used as a spam tactic, so it has taken a more hardline stance on using them.
In this paragraph, briefly expand a little bit about the band and the music on the album. This paragraph is very important for a new band with a debut album. Don’t mistake this for a band bio – which should be separate – but include some info about where the band comes from, influences, and again, any big ticket selling points. Keep this paragraph brief.
This will ensure that the SEO value comes from the natural use of keywords, and it will help you gain more exposure in search engines. Other SEO benefits that stem from the use of distributing free press releases include natural link building and referral traffic.
PR-USA allows keyword anchor text (be careful not to over-optimize) and automatic URL links. One glitch I found with PR-USA is they randomly published one of my press releases on a different website. The good news is my dofollow link is in tact, but the Gudelnews.com home page is a PR3, not the stronger PR5 I was hoping for from PR-USA.net.
Choosing the right press release distribution service involves much more than getting your news out to the right media–ultimately, the best press release distribution will have the outreach and policies to make feel comfortable, confident, and accomplished. 
Bottom Line: Don’t rush the creation of your headline. Take the time to craft press release titles that will pack a punch and leave a lasting impression. It may very well be the most important part of your whole press release.
When you’re narrowing down your options and selecting the right free PR distribution site for your needs, you likely want a provider that is convenient and is going to make the process as simple and as streamlined as possible for you.