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Also, when you do syndicate your actual release on social media (as explained above), make sure you consider boosting those posts to spread brand awareness and to garner more social signals and create chatter.
A book press release is a means by which you showcase your book to journalists and news organizations in an interesting manner.  Basically, you’re doing the work for the journalist or news publication by writing it for them.  The best news is (pun intended) that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication.
Below, please find the detailed review of each firm on our list of best press release distribution services. We have highlighted some of the factors that allowed each press release website to score so highly in our selection ranking.
Following our press release template will help you stay on point as you write your press release. You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation.
Be creative and don’t be afraid to try something that might seem outside of the “norm.” Remember, editors and writers are getting pitched hundreds, if not thousands, of press releases a day therefore finding a way to make yours stand out is the key. Before determining what exactly it is that will set your press release apart, know your audience and know whose attention you’re trying to grab.
Avoid reposting the actual press release on your website because this can denigrate your content authenticity and page-score ranking with Google and the other search engines. Instead, write a unique teaser paragraph or two, and then link out to the release on the host site that distributed it or one of the major media outlets that picked it up.
RULE #4: Provide some good quotes. Even if your CEO is a complete idiot, don’t make him sound like one by providing a quote that’s a series of business clichés. Have him say something memorable and personal, if possible.
5) Create viral marketing. Although this is much harder to achieve, a well-written press release that appeals greatly to readers can create a snowball effect, in which readers keep sharing your press release with more readers with no stop in sight.
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If you’re handling press release distribution on your own, it’s nearly impossible to match the time and efficiency of a press release company. Press release distribution services can reach a wide range of media sources instantaneously, whereas it may take hours or even days for independent press release distribution to reach that same visibility.
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We recently used PR Newswire’s services to announce our newly hired Director of Development. Our release was picked up by over 100 online publications. Their services and website are user-friendly, and we were truly impressed by the results. It was definitely worth the investment!
Write the second paragraph of the body. This area should provide more details about the key benefits of the product and needs it fulfills identified in Step 4. This area is the ‘bulk’ of the press release and can be up to five sentences long.
5. CALL TO ACTION: Most readers won’t make it to the bottom of the page. Insert your call to action link for the public after the first or second paragraph. Restrained use of links directs readers to a specific call to action.
The press release was an announcement that my client’s books were available at the Fest for Beatles Fans event in Chicago and they can be purchased already signed by the authors. Not only did this create a boom for my author’s books, it generated traffic to the Fest website which has won me brownie points with the owners. This release is also timeless and can be linked to social media again and again.
In this guide I’ve given you all the tools you need to do it yourself, but many business owners – especially those without an in-house marketing rep – want someone else to handle writing their releases and submitting them. If that’s you, I manage the entire process for you, so you can focus on running your company.
So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Women cash in on financial planning might sound like a better headline, but may mean nothing to a busy journalist scanning their inbox.
Getting a journalist to open your email is important, but if your first sentence doesn’t grab them, they may not read any further – which is why you need to get the top line (the most important bit) of your story right at the beginning of your release. Your first line should be a summary of the story (in no more than around 15-20 words) and read like the opening of a news story.
The truth is that many of the authors who do this didn’t get featured on the ABC or Fox that we know.  Their book press release showed up on obscure sub-affiliates of these major websites, like NBC Milwaukee or something like that.  It’s still NBC, right?  But not the one you immediately think of…sneaky sneaky.
It isn’t to say, however, that the media will grab the press release and run it. It may depend on whether the event or circumstance is something that might interest their readers or listeners, or if it benefits the community in some way.
“ Your site is the greatest. It was so easy to fill out everything. I was done with my press release a good 15 minutes faster than any other press release site I have found so far. I would definitely recommend you to others. ”
GSF Mortgage Corporation is pleased to announce the addition of Brynn Kemp as a mortgage loan originator located in Crown Point, Indiana. She brings five years of experience in the mortgage industry and worked as a processor before becoming a loan officer. Despite using that office as a home base, she… – March 03, 2018 – GoGSF
You don’t want to pique a journalist’s interest only to have that person scrounging and searching to find who to call for more information. Contact information can either be at the top or bottom of the page and should include the name, e-mail, and title of whomever the media contact for the story is. Usually, it will be your company spokesperson or a dedicated staff person familiar with the topic who can answer reporters’ questions.
At Media Minefield, we believe there are more effective ways to get the message to the media rather than press releases. That’s why we created a press release announcing the death of the press release (Headline: Death of the Press Release). We posted it on our website and on social media on April Fool’s Day as a #kiddingnotkidding.
link to photos Stevens Construction has completed the construction management services of Marlins Plaza, located at 5631 Six Mile Commercial Court, announced Dan Adams, vice president south Florida and partner.