press distribution services how to start a press release

Don’t Syndicate. Once the preferred method of press release distribution, syndication is now dead. While some brands used to spend thousands of dollars each month to distribute their press releases, experts like Tim Grice have since come out to say that there is “no value in press release syndication for SEO purposes.” Instead of taking this approach, share your press release with local media outlets. You’ll enjoy a better ROI and your press release will get more traction.
The more specific you can get while writing a press release, the better results it’s likely to have. Finely tune your content to your audience even before you decide on the free PR site you’ll use to distribute it.
Describe what your company does in clear, plain English, include a link to your company’s homepage early on, and make your boilerplate succinct and straightforward. If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.
Use title case. Capitalize the first letter of all words in the headline (with the exception of: “a,” “an,” “the,” or prepositions such as: “of,” “to,” or “from”). The combination of upper and lower case makes it easier to read.
Online PR Media is the place where traditional media press releases are supercharged with multimedia, social media, and search engine optimization, to give you the most visibility for your news releases. Our SEO press releases, multimedia press releases, and newswire press release distribution put your news in front of the right people at the right time. Welcome, and enjoy the experience!
Finally, when you mass pitch reporters…the reporters know. You’re not fooling anyone by customizing the name in the greeting line for each recipient. And reporters like to feel special, like they’re the only one you’re pitching your news to.
This may come as surprise to small business owners, as a number of press release distribution services advertise that their press releases are “SEO optimized” or “SEO friendly”. What they mean is that the press release is coded in a way where if a person types in certain keywords, particularly into Google News, then the press release is more likely to appear in the results than a non-optimized release. How much more likely? I haven’t seen one company yet give hard numbers. It’s more likely that this is an advertising gimmick that press release distribution services use to sell their service to less informed clients.
BriefingWire.com lets you setup multiple Business Profiles which is great for client submissions. In fact, the company profile page provides a dofollow link, even before you submit your first release!
Our study found that 56% of office workers deemed perks were at least moderately important when evaluating a job — and we were surprised to discover that a majority of employees would prefer certain work perks over a raise, including flexible hours and remote work opportunities.
However, your audience is likely comprised of more than just the media.  That’s why newswire services (such as PR Newswire) also post press releases online, where they get indexed by Google and other major search and news engines and can then be found not only by the media, but also by the general public.  That’s why traditional wire distribution and online posting both work to increase the reach of a press release.
We’ll go into each of the sections of the book press release template in turn. Always remember that you need to write like a journalist – not an author. Clear, concise communication is your guiding philosophy.
Have you ever thought about writing an e-book or guest authoring on other blogs? I have a blog centered on the same topics you discuss and would really to have you share some stories/information. I know my viewers would appreciate your work. If you’re even remotely interested, feel free to shoot me an email.
In almost all cases, we would recommend eReleases or PR Web over PR Newswire. However, PR Newswire does offer a unique feature — if you opt for their premium option at $399, then the image in your press release will be broadcast in Times Square. This likely won’t generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
If not, you must provide the details of your media/PR department in the Contact section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.
List your tour dates but limit the list to no more than five or six upcoming dates. Indicate that the full list of tour dates is available on your band’s website. Include the website address, as well as any social media channels you or the band uses to promote your work. If there is anything special about any of the shows, for instance, if a show is an afternoon gig or if the show is 18+ only, include that information.
The final thing to consider regarding your press release is how much editing it will take. Remember, a press release is meant to be picked up by the media, and pushing one out that includes errors or other mistakes can be devastating to your company. With that in mind, set aside ample time to edit your press release before you publish it.
We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo. Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares.
Like every other piece of effective copy, a press release should be written with a target audience in mind. However, with press releases, you don’t write directly for that target audience. You write them for the editor/journalist/broadcaster and you tailor them to the readership/viewers/listeners of that publication/programme.
The good news is that there are plenty of high-quality websites you can use to submit your press releases to for maximum exposure for your business, and all of them do a good job of raising awareness about companies.