power9 ibm press release press release via email

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If any further information is needed, these can go in Notes to editors under the contact information. Examples might include background information on the company (called a boilerplate), or a note saying that photos are available. It’s helpful to number these points, to make your press release as clean as possible.
This could be something controversial, something interesting, or something emotionally engaging. Avoid at all costs something bland, vanilla or dry. It’s better to leave this out entirely if you can’t think of anything relevant.
Find out which bloggers and journalists your audience follows and reads. Read their past articles. Get to know them through their profiles. When you reach out, add a personal touch that sets you apart from the mountain of other press releases they receive.
If you want it to be standing room only at the shows on your tour, then you need to publicize your band as much and as often as you can. Getting media attention, especially in a larger market like Los Angeles or New York can very difficult, especially if you’re newcomers without professional representation. 
We wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, while engaging consumers with informative but easy to read content.
Remember, you’re trying appeal to a journalist, so you don’t need to plug your company right away. The headline can serve to set up the big picture story into which you can weave your business later on. It should be centered, with a size 14 font and bolded.
A press release is written in different ways depending on the situation. However, if we consider a standard press release template, it begins with the name of the company, their contact number and email address of the person who wrote it. Also, the press release is printed on the letterhead of the company which must have the company’s slogan along with the above mentioned particulars.
Today, you can focus on the free and paid high quality press release sites that actually have value. To avoid a Google search engine penalty, use no-follow link to your site while submitting in any of the following high PR free press release sites or high a PR firm to strategically submit your message to these sites. 
A portion of the press release should outline your product’s selling points, and make readers feel intrigued enough that they want to interact further with the products. To ensure that you’re including the unique benefits of your products in the press release, consider making a list of the things that make your product stand out before you sit down to write. This helps ensure you won’t miss anything when crunch time comes.
One of the easiest and most effective ways to share exciting news about your company is by distributing press releases to journalists. However, journalists receive hundreds of pitches everyday from different companies who want to make it into their publications, so you have to make sure that you’re applying some best practices to catch their attention.
However, you do need to know the format of a book press release and some best practice advice on writing one.  Remember, a legitimate editor is more likely to accept a press release on your book if it’s properly formatted and they don’t have to do too much work on it.
You want a press release to generate more than a sudden spurt of publicity. After your press release has been distributed, you want your press release to keep working for you by building quality backlinks to your website.
Write the second paragraph of the body. This area should provide more details about the key benefits of the product and needs it fulfills identified in Step 4. This area is the ‘bulk’ of the press release and can be up to five sentences long.
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
Subheads are remarkably useful tools, yet usually overlooked by press release writers. Basically, the press release subhead gives you the opportunity to flesh out your angle and further hook the reporter, without stepping on the drama of the press release headline.
When thinking about the audience, consider what knowledge they have about your company and product, and the type of language they will understand. The language used to describe production processes, for example, might be relevant for a specialist engineering audience, but not for the general public.