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And by offering iReach, and its budget-friendly, Web-only options, PR Newswire has made it easier for small businesses, especially, to send their messages to a wider audience, getting in front of both journalists and consumers, and making their news searchable online.
This is why the easiest, most organic way to thoroughly cover the who/what/when/where/why (+why anyone should care) is still a press release, even if that press release takes the form of a blog post. Anything else is a just an inconvenient patchwork of email strings, phone calls and DropBox links.
The headline and subhead are the prime places to work in keywords that will help search engine optimization and draw traffic to your release once it’s online, says Leyl Master Black, managing director at San Francisco’s SparkPR, whose clients include Bing and Barclays.  For instance, she says, if you’re launching an e-commerce platform, you want the words e-commerce, platform, and software to appear in your headline and opening paragraphs several times.
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
The more specific you can get while writing a press release, the better results it’s likely to have. Finely tune your content to your audience even before you decide on the free PR site you’ll use to distribute it.
The last step in writing a press release is to write the phone number(s), fax, email, website addresses and other links for social media platforms where the business is active. In addition to this, you can also write about your business partners and potential clients in this section. Make sure you conclude the press release with a call to action.
The intrigue/compulsion factor of your book press release headline needs to be balanced by some actual information. The best headlines both intrigue and inform – neither function can be ignored.  My article on how to select the perfect book title can help with your headline selection as well.
We can write the releases for you, or if you send us one of your own, we will check it is newsworthy and editorially appropriate and publish it for everyone to see. And, our meticulous team will get in touch if there are any mistakes or editorial changes that will help to maximise the number of people your news will reach… if that’s OK with you?
Beyond the money you’ll spend, there is a pretty significant time cost to using press release distribution services as well. Plan to put in at least an hour uploading the release, image assets, videos, hyperlinking to resources, etc. Here’s what the finished product will look like once it’s live on the site:
Submitting a press release via a Premium membership incurs additional costs per item. Again the amount of coverage the press release will get will determine the price. Reportedly prices range from 800-2200 USD, with the average being 1000 USD.
The two have more than 15 years’ experience creating and implementing press campaigns, and with that knowledge and experience, they sought to create a press release distribution site with essential, desirable features that was also affordable.
But it should also contain enough concise information that if no one reads further, the opening paragraph could stand on its own. Typically, the opening paragraph offers information about who, what, where, when, why, or how.
Regardless of how you choose to structure it, it’s essential to ensure that the header stays succinct, clear, and easy to understand. This will help intrigue the reader without losing his or her attention in the process.
Aly Walansky writes for the Today show website, Food and Wine magazine, AskMen and many other media outlets you’ve heard of. When I asked her when the last time she went through the releases that get sent to her via the press release distribution services, and then actually covered one of them, her response was telling:
The question is whether or not you’re targeting publications that would really be a good match for your news story. If so, I would write down a few of the important names and send them a personalized message, in addition to your press release.
Here, you can find background descriptions of local businesses, detailed service listings, and articles on an array of consumer topics, creating a valuable repository for all types of free press releases.
Inbound marketing consultant and CEO at Mod Girl Marketing, a digital marketing firm that utilizes inbound strategies to help modern companies grow and thrive! Contact me to learn how my consulting services can help take your company to new heights.
An angle is an essential aspect of writing a press release, and it’s often what determines how much coverage your free press release will get. Try to use your free PR release to create an angle that readers will find valuable, newsworthy, and timely.
This may come as surprise to small business owners, as a number of press release distribution services advertise that their press releases are “SEO optimized” or “SEO friendly”. What they mean is that the press release is coded in a way where if a person types in certain keywords, particularly into Google News, then the press release is more likely to appear in the results than a non-optimized release. How much more likely? I haven’t seen one company yet give hard numbers. It’s more likely that this is an advertising gimmick that press release distribution services use to sell their service to less informed clients.