pess release statement layout template

I’d recommend reading the interview I did with these high school students. It could be inspiration and also has good tips: http://www.crowdcrux.com/learn-how-these-high-school-students-raised-money-on-kickstarter-without-a-dime-of-capital/
The act of optimizing the information within a release not only for ease of submission, but to ensure the relevancy of channels released upon is important for a press release distribution service. Our analysis focuses on ensuring that the press release channel understands the importance of optimizing a release for greater visibility amongst the websites and other channels which are featured within their distribution network.
Your business networking groups – If you have been attending local business networking groups, chances are some of the members work in the local PR scene. If not, ask some of your group members if they know of any PR agents.
I hope you’ll refer to this list often, help me keep it up to date, and share it with other SEO’s, online marketers, and DIY business owners. If you’d like to submit a site for review or suggest a correction, please contact me. I’d love to hear from you!
Any free PR distribution service will NEVER yield the kind of quality publicity that paid distribution services can get you because they lack real credibility with major media news outlets. SEO marketers use these so called free non-branded PR distribution sites mainly for SEO purposes: to build backlinks, generate social media buzz, improve PageRank, attract traffic and readers, etc.
http://www.PressReleasePoint.com/ has started a exciting free service for submitting to free PR websites. Yes it is free to submit press release to 20 free PR websites. We hope that some of your readers will find this service useful. We request you to convey this message to your readers. Perhaps you can add this as a foot note to this blog post.
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems. So before drafting your press release, it’s worth asking yourself these questions:
The trouble with trying to get any exposure for your business and website is that every other person in your niche is aggressively promoting their own products and services online. One way to stay ahead of your competition is by utilizing the services of an online press release distribution company. The best kept secret online today is many of these distribution websites are free for users. While there may be several free sites to choose from, here are the top five free press release distribution websites you can use today to get your message to a much larger audience.
If you send a well-written press release with links to all relevant assets to reporters, they’ll have everything they need to write a story. Occasionally – less than half of the time, in our experience – you’ll get contacted for more information or an additional quote.
Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
You don’t want to pique a journalist’s interest only to have that person scrounging and searching to find who to call for more information. Contact information can either be at the top or bottom of the page and should include the name, e-mail, and title of whomever the media contact for the story is. Usually, it will be your company spokesperson or a dedicated staff person familiar with the topic who can answer reporters’ questions.
For the ‘first 2,000 hours battery story’, you might go on to mention that while mobile phone technology has moved at an alarming pace, the batteries that power them have stayed the same for decades, frustrating users and manufacturers.
Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content, that doesn’t always mean your mind is right […]
In almost all cases, we would recommend eReleases or PR Web over PR Newswire. However, PR Newswire does offer a unique feature — if you opt for their premium option at $399, then the image in your press release will be broadcast in Times Square. This likely won’t generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it’s one of those tactics that could be a hit or miss, but if it hits, it could result in a major press launch for your brand. For example, BeardBrand launched their store and never looked back literally the day an article about beard grooming for men mentioned them and was published in the New York Times.
Somehow I doubt the validity of this story, if you found her on Fiverr – and the customized PDF report is available through pretty much all standard press release services. Curious to know if these were copy/paste reruns of the press release or if it was unique coverage that resulted in actual media interviews and original stories.
If you want it to be standing room only at the shows on your tour, then you need to publicize your band as much and often as you can. Getting media attention, especially in a larger market like Los Angeles or New York can be very difficult, especially if you’re newcomers without professional representation. 
If you’ve never written a press release before, finding a press release template is a great place to start. Just like schematics instruct engineers, a good press release template will instruct you to execute a solid press release. Below is such a press release template, but tailored to fit the needs of indie game developers.
NACCE has added two more college presidents to its ranks of college administrators committing to entrepreneurship through NACCE’s Presidents for Entrepreneurship Pledge (PFEP). – March 03, 2018 – National Association for Community College Entrepreneurship
Street Cuts is excited to announce they are now accepting various cryptocurrencies for payment. Any shopper can use Bitcoin, Ethereum, Litecoin, and Bitcoin Cash to purchase a pack of their exclusive “real” street stickers which are created with art directly cut from the street chosen by… – March 04, 2018 – Street Cuts
PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release. Searching Google for announcements related to your business — promotions, new product launches, new branch openings, etc. — is also likely to produce an example you can copy.
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
Use free non-branded PR services (such as the sites in my table) for SEO purposes; use the paid wire distribution services if you are trying to land publicity in national magazines, newspapers, and top 10 news websites.
The press release should be accessible to non-expert readers. Try looking through published press releases for inspiration – archived press releases can be found at news services such as EurekAlert (http://www.eurekalert.org/) and AlphaGalileo (http://www.alphagalileo.org/) or on institutions’ and journals’ websites.
Research. Use encyclopedias, dictionaries, almanacs and other reference materials to get the facts you need. More and more reporters are doing their research on the Internet. Research includes interviewing people — such as a professor or doctor or coach — who know the facts. And your research may be just your own observation of an event: for example, reporting on the visit of a policeman and his dog to your class.
The last paragraph is typically a standard set of information about your company, including your mission, when the company was founded, awards it has received or other achievements. This provides basic background information the journalist or the public can use to put the release in context and understand more about who you are.
Cision stands out from the rest because not only it owns PRNewswire and PRWeb, it is much more than just press releases. CISION offers one of the most robust product suites of any of the major press release distribution services. That’s a positive for companies looking for more social media insights and better analytics. In fact, CISION is now calling its combined offerings an “all-in-one media intelligence platform.”
The first paragraph should sum up your story in about 50-100 words. You don’t have very much time to get to the point so make every word count. Avoid including boring self-promotion and focus instead on the 5 W’s: Who, What, Where, When and Why. These questions will get to the point of your story in no time.
Aside from the cost of having the press release written, you’re spending nothing else if you’re using one of the free press release services, yet there’s the potential to benefit from the extensive exposure.
Accuracy. Your writing might be wonderful, but if you don’t get the facts right, people won’t believe what you write the next time. Make sure everything you say is true. And spell people’s names correctly — they get upset when you don’t.