otic press release personal note sample

Press releases should always be written according to the comprehensive, and cohesive, market communication strategy already in place — which is based on an in-depth analysis (demographics, psychographics, and sociographics) of your target audience — and framed to help reporters convince their editors of your topic’s newsworthiness.
Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
Because it is one of the largest and oldest press release distribution services, PR Newswire charges more than some other press release websites. One negative we found was that they do not list their main prices on their site.
1. Headline: Get readers to click on the link to the story. (social, search, etc.) Write the headline you want to see on the article in a target publication and write a headline that is interesting enough to tweet.
Many businesses choose to hire a local public relations firm or a PR freelancer. They will know the ins-and-outs of your local press outlets as well as the online ones. Here is how you can find these professionals:
When choosing a topic for your press release, ask yourself a few questions: is this topic newsworthy? Do people want or need to know about this topic? Is a press release the ideal medium to share this information? If your answer to these questions is YES, you can begin writing.
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems. So before drafting your press release, it’s worth asking yourself these questions:
With timing, there are two things to worry about – how much notice to give and the date and time of actually sending the press release. Let’s face it – stories about (indie) films are not Breaking News. Many channels have their “low urgency” items mapped out for weeks ahead, so if you’re hoping to get a story out before your big premiere, make sure you give them enough time to schedule it in – but not so much time that they will put it aside and forget all about it. How much notice is needed varies from hours to several weeks, even months. Smaller online channels usually have a faster turnaround, whereas traditional newsrooms plan further ahead. This is something you can actually contact the writers about – a good way to start building those relationships!
Below the headline often comes a brief, one-line summary of the press release [source: PR Leap Blog].  Like the headline, the summary should draw the reader in quickly and motivate them to learn more.
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A la carte pricing is $200 per month and includes all of the steps outlined above in the Step By Step Instructions. You get one press release written for you each month and published to approximately 7-10 quality press release “Winners” as mentioned on this site.
Regardless of whether you’re using free PR services or premium options, the above sites are leaders at what they do, with extensive networks, simplicity in the submission process, and additional guides and resources to help clients create the best possible content and maximize the impact of each PR they distribute.
PR.com is a leader in paid and free press release distribution. To reach journalists, increase online visibility, and attract new customers, submit via our global online news and press release distribution service to top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
It is where the meat comes in. In your second paragraph, add some color to your project. Obviously, what you include in this paragraph depends very much on you’re promoting, but for instance, describe the music – comparisons are always a little tricky, but a few comparisons to other artists give the reader at least a frame of reference. Highlight the reason why your story is unique. List your tour dates. Use this paragraph to give information that a member of the media could use to tell your story. In other words, your first paragraph tells them Artist X is doing Y. The second paragraph might give them Artist X is doing Y because of Z.
Are you wondering why it makes sense to use a paid press release distribution service when there are so many places you can publish information online at no cost? Here are a few reasons to invest in paid distribution.