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After you’ve reviewed each of these best press release distribution services, you should have a better idea of what’s most important to you for your news releases and which press release distribution firm you may want to try first.
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The first thing you should put on your press release is your company logo at the top center of the page. If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo.
When you send press releases out just because you think you should, you can create a “crying wolf” scenario. By bombarding media with press releases that lack impactful news stories, hoping to create awareness, you’re actually doing yourself a disservice. Eventually, when you really have story to tell, journalists will tune you out.
E-mail communication continues to grow rapidly, which means this is the best time to take advantage of email marketing. Get people to hear you by writing a high quality press release and then distribute the news via e-mail.
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Pro Tip:  Did you get a mention in The New York Times? Or a trade publication? Wherever you were mentioned, don’t let that be a dead-end!  Post it to Facebook. Tweet about it on Twitter. In short, help that bit of limelight to live on, and give your credibility a helpful boost at the same time.
Professionals say to be mindful of what kind of organization you’re reaching out to as well: a reporter at an environmental magazine, for instance, might be turned off by a flood of paper-consuming messages coming from the fax machine.
If you’re ready for your press release to go out to the public right now, use the words “FOR IMMEDIATE RELEASE” at the top of the press release. If you need to hold the release until a certain date, however (this is commonly the case in product launches), put HOLD RELEASE UNTIL before your specified date.
Avoid head-and-shoulders shots – think more creatively. Be careful with branding, as shots that have large logos in the background can be a huge turn off. Photos that may be reproduced in black and white also need careful thought to get the tones right.
We recommend PR Web as the best press release distribution service for online exposure because they include significantly more online resources in their distribution network — over 30,000 compared to over 5,900 for eReleases and over 1,400 for PR Newswire.
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Less than 24 hours. Our editorial team quickly reviews and notifies you of any corrections that need to be made. Press releases are reviewed in 12 hours or less. Fast turnaround times are our priority.
If you’re looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include? Here are a few tips to help you get started: