new press releases how to prepare a press release

These fancy PR tools give us access to every reporter, producer and editor at every media outlet you can imagine, as well as thousands that you can’t. They also allow us to track the ad value of each piece of media coverage, and let us know when media coverage goes live, including client mentions on TV. In short, if you can afford to hire a PR agency to manage your press release (or ongoing PR needs), you’ll find immense and immediate value in the tools they have at their disposal. That said, it’s still possible to DIY and get results.
WASHINGTON — On Thursday, Free Press filed a petition for review in the U.S. Court of Appeals for the D.C. Circuit to challenge the Federal Communications Commission’s recent repeal of Net Neutrality protections.
Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally.
Conveyor Application Systems (www.slingers.com) is pleased to announce that the tier 4 engine conversion is complete and the first of the new AT7 Tier 4 Slingers are rolling off the assembly line. – March 03, 2018 – Conveyor Application Systems
Polar King International, Inc. and the Polar Leasing Company to showcase outdoor walk-in coolers, walk-in freezers, and rental units at the 2018 International Restaurant and Foodservice Show of New York. The event, which runs from March 4-6, takes place in New York City, NY at the Javits Center.
VNRs can be turned into podcasts then posted onto newswires. Further to this, a story can be kept running longer by engaging community websites, which are monitored and commented on by many journalists and features writers.
Simply put, if you are able to package information about your book into a format which grabs a journalist’s attention, make it so they don’t have to put much work into your article to publish it, and it seems like it would be of interest to their audience, then Bingo! You’ve won the holy grail of free publicity.
I not sure if it’s still worth placing PR on Market Wire and PR Web. Looking the organic traffic data, it seems that these PR sites as well as most of the PR sites out there were heavily penalized by Google’s recent algorithm updates. It’s not worth the money although you may reach a large audience because of their distribution services.
No matter who your target audience is, you’ll want to target them in the body of your press release. When people know that you’re talking directly to them, they’re not only more willing to read your press release, but they’re also more likely to share it.
Street Cuts is excited to announce they are now accepting various cryptocurrencies for payment. Any shopper can use Bitcoin, Ethereum, Litecoin, and Bitcoin Cash to purchase a pack of their exclusive “real” street stickers which are created with art directly cut from the street chosen by… – March 04, 2018 – Street Cuts
Boost awareness with all the benefits of Basic and Standard photo options, plus receive distribution to AP Photo Express, archival on AP Images, NewsCom and PR Newswire image archive sites, and image re-use at no charge, for up to one year.
With free press release distribution services from PRLog, users can take advantage of not only a search optimized webpage and PDF/print version but also search optimized photos, video embedding, and formatting support.
Most press releases today are delivered via email. The safest option is to copy-paste the entire press release directly in the body of the email. Avoid large email attachments, but consider offering a small image that is optimized for social media sharing. Don’t forget to add photo credits and captions.
5) Create viral marketing. Although this is much harder to achieve, a well-written press release that appeals greatly to readers can create a snowball effect, in which readers keep sharing your press release with more readers with no stop in sight.
Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement. Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don’t ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition — pick one or two critical spokespeople and focus the quotes around their unique perspective. 
Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It’s worth the time and effort on your part. 
Search Engine Optimization: We also took into account basic SEO functionality. These sites allow tagging, anchor text links, keyword data and other search elements. The paid sites typically allowed up to eight outbound links, whereas most free sites only allow one.
PR.com is a leader in paid and free press release distribution. To reach journalists, increase online visibility, and attract new customers, submit via our global online news and press release distribution service to top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Top on our list is Newswire NEXT. Although a new site, there are many reasons for us to rank this site as №1 press release distribution company. If you are looking for guaranteed maximum impact for your press releases, it’s hard to argue with the track record of NewswireNEXT, which has shown the ability to get valuable organic reach for businesses in all industries and verticals. Not only it’s affordable ($199), it offers guaranteed maximum media pickup (500+ successful placements) with brand new features that other press release companies do not offer. Where NewswireNEXT really stands out from the competition is its ability to get press releases placed on top-quality blogs and social media sites. Moreover, the company prides itself on authority media citations and brand mentions on major broadcast networks and niche blogs. We have personally tried and tested their services to promote our clients, and the results were quite remarkable. Based on our experience, below we have outlined some of the key features that truly make NewswireNEXT the best in its league.
Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine.
Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
Quotes add life to your press release. When you add a relevant quote to your press release which emphasizes on the core announcement, the media will quote that in their own coverage of the news and you will likely get the attention and generate the positive image you had hoped to establish.
Proximity: As a small this one should be easy to understand — proximity matters. For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions.
The website looks quite professional, and the huge amount of information available on the site is quite impressive. There are visible releases on the Home page, and visitors can access press releases by Date, Industry, Subject and Region. The site does offer distribution services and seem to have solid results with this element of the site. They even have a Service page, where you get an idea of the many options that are available to you.
([City where the news takes place in brackets])- In one or two sentences, write the main news or point of your press release. These can be longer sentences, but there should never be more than three in this paragraph. You’ll not be able to fit all your details in here, and that’s ok.
PRWeb is one of the oldest press release firms and is quite a popular site. You have to create an account in order to avail its services. Costs on the site runs from $99.00 to $369.00, with the increasing costs offering more and more benefits.
Black and others say you should assume no one is going to read beyond the first paragraph, which makes it the most important. Many releases also take up a journalistic style, beginning with a dateline, or the city and state the news is coming from.
“It’s probably the most discouraging answer ever – it was months ago, and even then it was because it was something I was already looking for. I didn’t become interested in the topic BECAUSE of the press release.”
Note NoFollow tags. NoFollow tags are inserted into website code to stop the search engine spiders from following the links. If the spiders can’t follow the links in your press release, there is little benefit.
We recommend PR Web as the best press release distribution service for online exposure because they include significantly more online resources in their distribution network — over 30,000 compared to over 5,900 for eReleases and over 1,400 for PR Newswire.