new company press release how to write a press release for an event

3. You’ll get a pretty report. The release distribution service(s) you choose will send you graphs and charts that detail how far and wide your news has spread. This will include the websites that picked up your news (there will be hundreds, but like a tree falling in the woods with no one to hear it, does content really exist if nobody sees it?), headline impressions (they don’t really matter), page reads (a significantly lower number, that may or may not matter), and interactions/clicks (see previous parenthetical). These reports look impressive, but when you dive into the actual KPIs and ROI, the results of the distribution will probably leave something to be desired.
Kenny, Peter. News agencies as content providers and purveyors of news: A mediahistoriographical study on the development and diversity of wire services (MPhil Diss. University of Stellenbosch, 2009) online, with a detailed bibliography pp. 171–200
There are still many benefits, as Daryl Willcox, chairman of DWPub, told eConsultancy. He explained that “social media pick-up” and “direct to consumer communications” function well “as part of a concerted, long-term PR or content marketing campaign.” Press releases will always have a place in certain complex industries — like finance and biomedical tech.
The latest information on long-term care insurance claimants can benefit consumers considering this protection explains Jesse Slome, director of the American Association for Long-Term Care Insurance. Slome shared data as part of his weekly call with long-term care insurance professionals. – March 04, 2018 – American Association for Long-Term Care Insurance
Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
CISION is also useful if you are looking to streamline the communications flows of your PR team. That’s based on the fact that CISION is really best leveraged as an “all-in-one” platform. If you’re simply looking to send out press releases and get them picked up by journalists, it might not be your best option. However, if you are looking to install very powerful software that can help you spot social media influencers and track the performance of press releases in real-time, then it can be a valuable tool.
For your brand building it is better to share the articles written about you rather than just your own virtual press office – and don’t forget to add links to the articles to your “featured in” section on your EPK website.
Ensure Your Pitch Emails are Personalized Are your pitch emails adequately answering the question, why would this writer’s readership care about my game? on a per writer/publication basis? If not, conduct more research on that writer/publication to determine your angle. I cover some more tips on how to tailor your pitch emails in this presentation (skip to 28 minutes): https://www.youtube.com/watch?v=SkEQtMP2CuA.
Keep track of all published news and articles with our detailed reporting tools. See how many times and on which sites your online news release was published or picked up. Download a customized report for your recordings or for your clipping report.
Once you’ve set the scene, it’s time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape.
Hi Mike, thank you for your comment and suggestion! I think adding that line would be a good improvement for the template. Once I get some time, I’ll try to make that adjustment. That said, I may take your suggestion a bit further. Instead of saying FOR IMMEDIATE RELEASE, I may put something like FOR IMMEDIATE RELEASE or EMBARGOED UNTIL [INSERT DATE] so developers know where to put the for immediate release or embargo date 🙂
If this is painting a bleak picture of what you can expect out of standard press release via wire services, good. It’s meant to. I’ve got nothing against the distribution services, and we still use them at TCF (old habits die hard, plus press release distribution is included as part of our large and very expensive PR software package).
In this article, we will cover the basic of press releases: how to write them, best practices, and how they fit into your SEO strategy. The goal of writing a press release is to generate positive publicity for your organization. A press release is a great way to generate publicity around a corporate milestone, brand promotion, or noteworthy event.
RULE #4: Provide some good quotes. Even if your CEO is a complete idiot, don’t make him sound like one by providing a quote that’s a series of business clichés. Have him say something memorable and personal, if possible.
Even as consumers become more in love with their phones, there is a growing annoyance with distracted behaviors that people exhibit while they are using their phones. A full 50% of users have tripped or walked into something or someone while using their cell phone. Another 19% have admitted to dropping their phone in the toilet.