new book press release layout of a press release

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We were looking to target the paranormal field, but not limit ourselves to that field. We were looking to establish I Met a Ghost as a mainstream took, a serious look at the unexplained phenomenon so prevalent at many historic sites. As such, we emphasized the book as a journalistic endeavor. The press release worked, and worked well. We attracted the attention of a variety of magazines and newspapers,as well as numerous radio interviews across the nation and in Europe. The release landed me an hour-long PBS interview. And of course we achieved the main goal of the press release, selling books.
If you are ready to distribute your first release press release, check out our comparison of eReleases, PR Web and PR Newswire, the top press release distribution services for small businesses. In short, we found eReleases to have the best service, as it distributes to the Associated Press network, PR Newswire’s network, and their own network of bloggers and journalists.
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Simply put, if you are able to package information about your book into a format which grabs a journalist’s attention, make it so they don’t have to put much work into your article to publish it, and it seems like it would be of interest to their audience, then Bingo! You’ve won the grail of free publicity.
To increase your chances of getting coverage on your press release, it needs to have an attention grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray and pray method. Instead, tailor your press release to each person separately. That includes writing their name at the beginning and why the news is relevant to their audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES so that helped with exposure.
Quotes add life to your press release. When you add a relevant quote to your press release which emphasizes on the core announcement, the media will quote that in their own coverage of the news and you will likely get the attention and generate the positive image you had hoped to establish.
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
Make sure the news source is clear and easily identifiable. News source is the company or organization issuing the release. It should also be clear how that company or organization relates to the news announcement.
Dawne received a Double Bachelor of Arts Degree from the State University of New York at Buffalo. After having three children and raising them at home for a decade, she went to law school and graduated Cum Laude in 2007. After years of criminal law practice, she stepped back to homeschool her boys through High School. When she is not schooling her kids, writing novels on the criminal justice system, or writing for Magoosh, she enjoys spending as much time as she can with her husband and kids having fun!
It’s important to include your company logo or a relevant image with every press release. The better the image, the more real estate it might get in print or online. Also, traditional press releases always conclude with # symbols underneath the last line to signify the end of the release.
You must know that a reader already has all the information they need to profile your image. A press release is just a way to help them add in more information to what they already know. So, always ensure that you write your press release in a way that it has valuable for them to read. You need to write a concise and a helpful piece and most importantly a valuable one.
Remember, you’re trying appeal to a journalist, so you don’t need to plug your company right away. The headline can serve to set up the big picture story into which you can weave your business later on. It should be centered, with a size 14 font and bolded.
Getting a journalist to open your email is important, but if your first sentence doesn’t grab them, they may not read any further – which is why you need to get the top line (the most important bit) of your story right at the beginning of your release. Your first line should be a summary of the story (in no more than around 15-20 words) and read like the opening of a news story.
Give one or more of these online press release websites a free run and see how your sales are affected. With many providing access to social media channels, your sure to get the maximum exposure to your business at virtually no cost but your time.
The good news is that there are plenty of high-quality websites you can use to submit your press releases to for maximum exposure for your business, and all of them do a good job of raising awareness about companies.
The major news agencies generally prepare hard news stories and feature articles that can be used by other news organizations with little or no modification, and then sell them to other news organizations. They provide these articles in bulk electronically through wire services (originally they used telegraphy; today they frequently use the Internet). Corporations, individuals, analysts, and intelligence agencies may also subscribe.
OK, so that’s all great, but just what, exactly, is considered newsworthy these days?  Online news sites and search engines have made it easier for anyone’s news to grow legs, but what if you want to increase your opportunities to make an impact?  Try answering these questions when you sit down to write your next press release:
Extract important keywords. The simplest method to create the press release headline is to extract the most important keywords from your press release. From these keywords, try to frame a logical and attention-getting statement. If including a summary sentence after the headline, the same rules apply. Using keywords early will give you better visibility in search engines, and it will be simpler for journalists and readers to get the idea of the press release content. Look at the actions in this first step, and notice how every one of them could be a press release headline.
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Excellent list, however a little surprised that for press release distribution, 24-7 Press Release Newswire (http://www.24-7pressrelease.com) was left off BOTH sites, given our page rank, traffic and ranking.
News sources, collectively, described as alternative media provide reporting which emphasizes a self-defined non-corporate view as a contrast to the points of view expressed in corporate media and government-generated news releases. Internet-based alternative news agencies form one component of these sources.
5) Create viral marketing. Although this is much harder to achieve, a well-written press release that appeals greatly to readers can create a snowball effect, in which readers keep sharing your press release with more readers with no stop in sight.
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For huge, FORTUNE 500-style companies looking to build relationships with shareholders and investors, a service such as Business Wire makes the most sense. And for companies that are really looking for a total software solution that includes press release distribution as part of a broader set of marketing and communication activities, then an offering like CISION is a good choice.
Templates are portable and convenient. Music Press release templates  is beneficial to companies or organization because it allows people to access important information about your products and services.
Duplicate content also comes into play in any discussion about potential downfalls of press releases. Since the media outlets that pick up your press release are syndicating the text, links will be coming in from identical content pieces. Because of the nature of press releases, this means that each link will be worth less than inbound links from unique content. That being said, the added domain authority of the news sites still makes it worthwhile to distribute.
The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.