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To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. These press releases are usually used by professionals with the core reason of building public relations and gaining publicity. In the proceeding article, we are going to discuss about how to write a press release, how it works, its samples and formats along with some more important information and tips. So, without further a due, let us begin.
Hi Mickie, seoPRwire is also a free press release distribution site that is thriving. Since its launch in August 2009, we have improved and worked hard on our SEO and now stands at Google Page Rank 3. Another great resource for small business world wide. Thanks and you can also add it on your list.
Press release services distribute your press releases to journalists and reporters, thereby increasing their and the likelihood that they’ll be published. We looked at the most popular options and rising stars and decided to review eReleases, PR Web, and PR Newswire. These companies are the most popular press release distribution services on the market today that are in a price range that small business owners can afford.
A Community Tool Box publication offers some tips on avoiding press release rejection by using proper grammar, spelling, titles, style, and prose. Remember, editors won’t fix your document for you; that’s on you. They might make minor changes.
First we are going to look at a press that we at Fit Small Business recently sent out, so that we can point out the attributes of a good press release. You should look out for these points when viewing the other examples below.
PR has seen many changes in the past few years — including technology, distribution of news, and the challenges facing journalists. Do these changes signal a shift away from the press release? Not at all! When crafted correctly, press releases are valuable PR tools. Learn what press release best practices for 2018 can make your news and announcements more effective in today’s competitive world.
Your press release is a piece of marketing. And like all marketing materials, it needs a call to action. A simple hyperlink to where readers can download, purchase or learn more about your game works best.
If a paid service does not include media monitoring, it’s essential to employ a media monitoring and measurement service to learn when media outlets publish your releases and measure the effectiveness of your PR efforts.
Everyone is promoting their products and services online to increase visibility.  A really good and cost efficient way to increase exposure is through press releases.  There are a lot of free press release distribution sites out there, but here are our top 5 picks for PR and Communications teams to explore:
Writing and distributing your app press release is a step you don’t want to skip. You started your app marketing efforts early, you’ve built a mailing list, you’ve engaged your users and got useful feedback.
Firstly, we located all the free active PR distribution sites that we could find and then issued a series of press releases on each site. To make this a realistic test we used ‘real’ press releases containing news about our PR agency or client news. In total, we issued four releases using the sites (two releases about clients and two about Vitis PR). Each time we issued a release, we reviewed the results, only including the sites that we felt performed well in subsequent tests. The table below shows how many releases were issued in each ’round’:
So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Women cash in on financial planning might sound like a better headline, but may mean nothing to a busy journalist scanning their inbox.
Using Mailchimp in and of itself shouldn’t cause your emails to wind up in the spam folder. What will cause this, however, is misuse of the platform: Poorly formatted emails, recipient lists that are too long, having too many bounced email addresses, etc. Mailchimp has a guide on how to prevent this.
Write the boilerplate. The boilerplate section covers information about the company such as the number of years in business, mission statement, and other products the company offers. This section may also include information about the company’s CEO or founder.
Have you ever considered about adding a little bit more than just your articles? I mean, what you say is important and all. However just imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and video clips, this blog could undeniably be one of the most beneficial in its field. Great blog!
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Check to see if your press release is indexed by going to Google and in the search box, enter info:URL. Replace “URL” with the full url of your release, including http://. Do not put a space between “info:” and “URL”
Make sure your press release is formatted properly. Google press release format to learn how. Our PR editors will have your press release formatted properly for you if one of our paid PR distribution packages is used.
All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned. The number of paragraphs will vary according to the newsworthiness of the story, however, the introduction must always answer the five Ws and a quotation is always needed. It is good practice to limit press releases to approximately 300-350 words, featuring the key information presented with an angle in mind.