national press release best press releases examples

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This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.
For example, a while back I received a press release containing the following sentence: Release 6.0 doubles the level of functionality available, providing organizations of all sizes with a fast-to-deploy, highly robust, and easy-to-use solution to better acquire, retain, and serve customers.
Don’t send large bulk emails. Some channels don’t want any email attachments or accept press releases only via their website. Find out about their preferences and send either individual emails or BCC’ed emails to small groups with similar requirements. When approaching a content producer individually, let them know that you’ve actually read or watched their work and understand the subjects they cover. Be genuine, not a suck-up.
Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
The headline and subhead are the prime places to work in keywords that will help search engine optimization and draw traffic to your release once it’s online, says Leyl Master Black, managing director at San Francisco’s SparkPR, whose clients include Bing and Barclays.  For instance, she says, if you’re launching an e-commerce platform, you want the words e-commerce, platform, and software to appear in your headline and opening paragraphs several times.
Writing a press release without template sometimes is hectic and time consuming. However, templates have made organizations and businesses dream come true. Press release is a statement written to the media. It is a news-announcing document.
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News reporters are under a tremendous amount of stress to churn out stories. Consequently, any news item that’s delivered to them press-ready is a blessing. Translation: if you can craft a press release that already reads like a quality news story, it’s far more likely to get published. So, how do you write a news story?
For something to be newsworthy, it must be something that audiences outside of your internal organization will care about; something that has significance to a reporter and their readers, viewers, or listeners, or to other external stakeholders (potential investors, etc).
Up next is Business Wire, which also targets the same set of companies as Globe Newswire. If you look carefully at company’s offerings, you’ll notice a distinct emphasis on IR (investor relations) options for companies that are looking to improve their awareness and visibility with the investor community. Notably, Business Wire is a Berkshire Hathaway company, and that means it has the seal of approval from Warren Buffett, one of the world’s most famous billionaire investors.
It’s a toss up between PRWeb and PRNewswire for the best paid press release site. PRNewswire has the highest score of all the paid sites and offers a huge arsenal of tools for optimizing your release. It’s reported to have the best overall distribution also, but it comes with a hefty price tag. The average cost of a release with all the bells and whistles can cost as much as $1,000 although they do have iReach, which starts at $129. PRWeb offers a robust release around $200. Both offer activity and SEO reporting on press releases.
To maximize the reach of each social media post, build cross-promotional partnerships. This means making a pact with fellow filmmakers or bloggers/vloggers to share each other’s posts. People are much more likely to share posts that have already been shared a few times. You can also mobilize your production team to do this, but it usually works best among parties that are each promoting something and spend a lot of time online.
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So instead of stuffing your next release with jargon, take a page out of our book (okay, fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle will often help carry your content and increase the likelihood of social sharing. 
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([City where the news takes place in brackets])- In one or two sentences, write the main news or point of your press release. These can be longer sentences, but there should never be more than three in this paragraph. You’ll not be able to fit all your details in here, and that’s ok.
The site does not provide a price for submission services, and this is a serious drawback. You can fill out a form and ask for information. This can prove to be more trouble than it is worth in the long run. However, do keep in mind that they are quite expensive. They charge you a yearly membership fee, plus distribution charges. If you have $1000 to $2000 to spare, PRNewswire can get you a good coverage.
Want to get the word out about your crowdfunding campaign with a press release? Check out some of the free and paid press release services below. For more information on creating a press release, check out Ways to Improve the Visibility of Your Press Release and Tools You Can Use to Find Bloggers in Your Niche. 
What’s more, press releases are cost effective. If the release results in an article that (for instance) appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
As standard all press releases must adhere to the following structure: Date format, headline, summary, body text, quotes, final information and notes to editors. Please bare this in mind when viewing the templates and writing your own.
If you were going to write a press release about your new product, it needs to be newsworthy. In other words, nobody wants to read a press release that just says, “Hey, we made a thing!” Instead, arrange your press release so that it includes the most unique benefits of your new product.
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Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg And coming up next … why a local cafe owner is giving a free coffee this weekend to anyone born in July. If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.
Including quotes from people in your company can be helpful for journalists (and on regional or trade publications are often used, word for word). A common beginner’s mistake is to use quotes to provide information, for example, last year, we employed 100 staff in 12 different countries and turned over £5m.
I slogged through writing a press release last year on my own, and it was pretty bad. It wasn’t all that clear and didn’t get picked up by anyone, but at least it took me a long time! I’ve been dreading the creation of this year’s version, but I have new hope now!
Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.