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Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
Once you’ve written your press release, you need to distribute it. We recommend you use eReleases, as their distribution network includes Associated Press, PR Newswire, Google News and their own network of journalists and bloggers. Click here to check it out.
Communication is one of the fundamental elements of the business. Customers, partners, remote employees are exactly the people you should be able to stay in touch with in 24/7 mode. In this article, you will find out which communication trends are leading for 2017-2018.
Beyond the FAQ section, they also include “Tough Questions & Straight Answers” on their PR submission page. A few of the answers they provide are to comments such as, “All you press release distribution companies are just the same,” and “If an idea is newsworthy, it will get picked up naturally.”
Regarding #15… Use MailChimp? Sure, if you want it to go directly to their spam folder. Not good advice. Hard to take advice seriously from a guy who provides a professional picture of himself with a cigar in his mouth. Otherwise, some good nuggets of info in the other tips.
Once journalists or customers read your press release, they may want to know how to contact you. This is why it’s so critical to include your current contact information in your press release. For best results, include your email address, telephone number and a link to your company’s website and social profiles. Make sure that the information you include is current so people never have any trouble getting ahold of you.
In order to do that, you’ll first have to come up with a story. It may be that you’re releasing a quirky product, sponsoring a charity event or have discovered some intriguing market insights. Either way, it’s got to be interesting, and it’s got to be genuine. That’s the easy part. The tricky bit is convincing journalists that it’s worth publishing.
Newsroom fax machines and reporters’ inboxes are flooded on a daily basis with press releases from companies, government agencies, non-profit groups, and even average citizens trying to get their neighborhood plight noticed. If you send in a press release that’s riddled with grammatical errors, buried in a convoluted e-mail, or completely irrelevant to the reporter’s coverage area, you might as well be tossing your press release down a sewer drain. If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting news coverage are zero-to-slim.
The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
Now, press releases can include links, but they have to be coded as “no-follow” so that search engines know to ignore them. Therefore, using a press release will not directly provide any SEO benefits.
Choose someone — two people at the most — who is an authority within the company. This could also be someone whom the press release directly affects. People want to hear from executives, project leaders, or stakeholders. The more important the individual, the more weight the quote will have to reporters and their readers.
Admittedly, their starting price is a little higher than some other press release distribution services. eReleases explains this in their FAQ section as a result of their higher visibility and customized press release distribution, directly reaching journalists across many different markets and industries.
E-mail communication continues to grow rapidly, which means this is the best time to take advantage of email marketing. Get people to hear you by writing a high quality press release and then distribute the news via e-mail.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview — and thus, more visibility and new customers.
Write the closing paragraph. This section should be a brief summary of key points discussed in the press release, and needs to include when and where the product will be available.This section is typically two to three sentences long.
A subheading can be a way to get the inform/intrigue balance right – if your headline is more heavily one function than the other, the subheading can be the place to compensate and redress the balance.
4) Boost social buzz with tweets, Facebook likes, Google+ fans, and LinkedIn business connections. Many press release services allow readers to share your press release with people whom they know via social media.
Avoid head-and-shoulders shots – think more creatively. Be careful with branding, as shots that have large logos in the background can be a huge turn off. Photos that may be reproduced in black and white also need careful thought to get the tones right.