mini press release sample how do you make a press release

Less than 24 hours. Our editorial team quickly reviews and notifies you of any corrections that need to be made. Press releases are reviewed in 12 hours or less. Fast turnaround times are our priority.
They have a press release example template with instructions on how to write a press release and an extensive Publisher FAQ that has helpful answers on topics such as how to write a business profile and how to review your press release distribution statistics.
This is a little obvious, but you need something newsworthy to issue a press release, otherwise who cares? Have a look at Canadian ecommerce company Well.ca and their impressive list of awards for which they’ve garnered significant media attention:
The European Geosciences Union (EGU) has named journalists Julia Rosen and Vivien Cumming as the winners of its 2018 Science Journalism Fellowship. The support will allow Rosen to travel to the UK to write about the role of soil in the phosphorus crisis, while Cumming will follow scientists in Myanmar to tell the story of carbon in rivers.
There’s your news! There are several types of press releases you can write. Starting a business. Having new employees joining your team. Your company wins awards. You’re working with a charity. Or anything new or different about your business and its product line constitutes a newsworthy press release.
Smith Publicity: Smith Publicity is another specialist book promotion service with a long track record and extensive list of testimonials.  In order to get a quote from Smith Publicity, you need to contact them with your goals and budget to work with.
Sending out hundreds of press releases one by one is usually more time intensive than most companies can handle. This is especially true if they are running lean and handling press release distribution with a small staff. 
Be sure to make clear what this information is for by saying for more information, promo requests or to set up an interview, please contact (so and so). Also, include the band and/or label’s website/MySpace page here.
Focus on answering the focal question, “Why should I care?” This is, after all, the question that all reporters, bloggers, and influencers ask when they read a press release. Why would their audience want to read about your news?
This paragraph is your details paragraph. It is here that you give background, stories, history, information, or stats. This is where you paint a picture and bring in all the other stuff want people to know about your announcement.
Five of the sites focused on content we couldn’t provide with our test releases (e.g. IT Backbones, IT Director, IT Analysis, BetaNews). Note this isn’t to say that they aren’t good press release distribution sites – in fact on the contrary, a clear editorial direction seems to be an indicator of a higher quality site
To make it clear to members of the press – reporters, writers, and editors – that the information you’re giving them is a press release for their use, and not an advertisement or letter to the editor, you need to send it in press release format. Yes, there is a specific format you should use when preparing a press release. Here are some of the key features:
Then you have to write a statement telling what the matter really is, whether it is an event or a book release. Then you have to write various details of the matter about which you wish to do a press release and what makes it newsworthy. You can also see Media Schedule Templates.
Free RSS/XML news feeds are another of the helpful publisher tools offered by PRLog. Their page allows you to create an RSS feed either for your own reading or one you design to embed on your blog or website.
The job of the press release title is to grab attention and encourage the journalist to read more. Don’t labour over what title might look good in print – most journalists/editors will change the title to suit their readership.