media press release how much does it cost to do a press release

** You can sort the above table according to your preference. Just click on the appropriate cell header. By default I have listed the sites by page rank. You can sort by Rating, Traffic, Sites Linking In, or by Name.
To be honest, a lot of this boils down to a matter of luck. Newsrooms are chaotic and distracting places – and so even the most intriguing press release on earth might slip through the cracks if it’s sent to the wrong reporter at the wrong time of day. But if you follow the aforementioned writing tips, you should emerge with a fairly ironclad press release that will almost definitely get published somewhere.
At the end of your press release, you should include the word END or ###. This will tell your readers that nothing follows. It also tells journalists that the end of the press release has been reached.
My strategy was to present FreightCenter as an exciting place to work where there are many opportunities to grow. Right away, I supported this claim in my lead when I said FreightCenter will announce “a major overhaul of its company positioning and brand.” This statement was purposely used to create curiosity so the reader would continue reading. When writing a release, it’s very important to catch the reader’s attention in your lead. Do this by providing the most important information in a way that will compel the reader to read on. To further support my claim and satisfy the reader’s curiosity, I included a quote from our COO Doug Walls in the third paragraph. The quote should answer any questions the reader might have.
However, a well-timed press release on the picture put this little book of….umm…whatever…right into the limelight.  This caused the book sales to skyrocket and even had Rob Gronkowski himself do a fake TV trailer for a “Gronking to Remember” movie with HBO’s Funny Or Die.  (Not shown here because it’s pretty inappropriate – I’ve got standards.)
Press releases should always be written according to the comprehensive, and cohesive, market communication strategy already in place — which is based on an in-depth analysis (demographics, psychographics, and sociographics) of your target audience — and framed to help reporters convince their editors of your topic’s newsworthiness.
Research. Use encyclopedias, dictionaries, almanacs and other reference materials to get the facts you need. More and more reporters are doing their research on the Internet. Research includes interviewing people — such as a professor or doctor or coach — who know the facts. And your research may be just your own observation of an event: for example, reporting on the visit of a policeman and his dog to your class.
We were a little surprised that 24-7ressrelease.com was left off the list (they are our mainstay for getting news out and providing us with excellent online visibility). I think part of the surprise they were left off was because they are also so well regarded in the industry, have been around for so long (2004 or 05?) and also used by NASA.
WASHINGTON — On Friday, Free Press voluntarily withdrew its “petition for review,” filed in the U.S. Court of Appeals for the First Circuit to challenge the FCC’s repeal of the Net Neutrality protections. Free Press still plans to sue the FCC to overturn its decision.
Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
Excellent list, however a little surprised that for press release distribution, 24-7 Press Release Newswire (http://www.24-7pressrelease.com) was left off BOTH sites, given our page rank, traffic and ranking.
RULE #2: Have a newsworthy story. To get your message communicated through the publication, you need to convince the reporter/editor that your message (or the story surrounding it) is newsworthy. So it’s got to have appeal to the entire readership of the publication.
Thanks Nitisha. In the UK, at least, you can’t get a press release published in the traditional sense. You give or send it to the editor or journalist and if it’s a good story, they’ll decide to run it or not. You should study your target publications first to see if your story is relevant to their readership. If a publication wants to charge for your story, that’s not PR, that’s advertising. In that case, you decide what you want say and where you want it to appear. For more information on PR visit the CIPR or PRCA websites.
Our easy to use analytics puts the data at your fingertips. Sort and select specific dates, view locations and open rates in one convenient place. We also provide a detailed PDF report for Premium Submissions.
@Madhav – Yes, all of these can be used for small blogs, but it begs the question if you want to risk using a free press service for your site and possibly get hit in any downgrade on any search engine update, or if you want to spend the $300 plus on a higher quality press service. I guess the question you have to ask yourself is what purpose would a press release serve for your blog?
These days you want a press release to generate more than a sudden spurt of publicity. After your press release has been distributed, you want your press release to keep working for you by building quality backlinks to your website. The more backlinks generated from a PageRank 4-7 website, the more frequent you will see your website’s position rise in search engine results. A higher position in Google or Bing! search engine results will increase traffic to your website every day. This translates to long-term publicity and success!
As PR and marketing practices have evolved to meet audiences’ constantly shifting needs, so has the press release. When at the press releases distributed across PR Newswire day in and day out, we see an ever-growing variety and no “one-size-fits-all” method to writing them.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they’re intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
5. CALL TO ACTION: Most readers won’t make it to the bottom of the page. Insert your call to action link for the public after the first or second paragraph. Restrained use of links directs readers to a specific call to action.
Please click here “AdvisoryHQ’s Ranking Methodologies” for a detailed review of AdvisoryHQ’s selection methodologies for ranking top-rated credit cards, financial accounts, firms, products, and services.
Other so called Top 10 lists or Best of the Best lists that you may encounter on other websites only consider two factors: 1) is the service free?; and 2) how much publicity does it generate for me? They don’t consider other important factors to determine the effectiveness of using such services. In choosing the most effective free PR services, I made sure each one is not only free and generates publicity for you, but each service ALSO: 1) attracts moderate to high traffic EACH DAY to its site; 2) has a good PageRank with Google; 3) has a high number of websites linking to it; 4) allows DO FOLLOW links in your press release; 5) distributes your press release via RSS feeds and social media tools; 6) builds backlinks to your website; 7) improves your RANKING in search engine results.
The short of the long (many great points mentioned in this article) is that make sure you are looking to distribute a press release for the right reasons and not to try and gain the system. When you do it properly, you can certainly earn excellent rewards.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Failing to include a powerful call to action is like selling tickets to a speech you’re giving, packing the venue…and then saying nothing to the audience. If people have read to the end of your press release, it means you’ve engaged and interested them. Don’t waste that opportunity! Maybe you want people to visit your author page, attend a book launch event, or check out some other aspect of your author activities. Be clear about what your aim is.
True Success Café is announcing free gifts of personal development products for members of its online community. These resources are for anyone who wants to achieve their goals quickly and program themselves for accelerated success. The bundle to be given away include 9 audio affirmation recordings… – March 04, 2018 – True Success Cafe
Using a standard package from PR Web, we created a generic Press Release by PR Web for an incredible book by Pamela Hodges called “How to Be a Cat.”  This book is so fun and catchy that some of my favorite authors like Marion Roach Smith, Joe Bunting, Jeff Goins, and Steven Pressfield gave incredible endorsements.
Hello Dominic. Thank you for the comment. When you email any writer, editor, reviewer, etc., your email should ALWAYS be tailored to that person and the readership of the publication that he/she writes for–as you mention in your note. It should be personalized to the individual you are writing to and explain why that person’s readership will love your game (i.e., your tailored pitch). As for your press release, it can be copied and pasted below your main email, or you could post it on an online press kit and link to it from your email. In this online press kit you could also include your screenshots, trailer video, etc.
Sounds pretty hopeless, right? Wrong. While relationship-building still helps you get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company, building meaningful mindshare with your target audiences in the process.
Select your individual distribution channels out of >250 free and premium news sites, national & international outlets, blogs, search engines and social media sites tailored to your specific needs. Distribute your business news across the web fast and easily with just one click only and get published immediately within a few minutes. Create visibility on major search engines like Google News and catch the attention of journalists and prospects.
http://www.daksgroup.org The DAKS Group has expanded to Chicago, IL. The DAKS Group employs Chicago’s best engineers and digital modeling experts to design and manufacture your prototypes and end-use parts.
Whether you’re pitching your press release yourself or hiring somebody else to do it, make sure those pitches go out individually and not as a mass pitch to everyone at once. If you’re hiring a PR pro to manage the writing and/or pitching of your press release, ask if they plan to mass pitch or individually pitch to their list, and insist on the latter up front.
RULE #4: Provide some good quotes. Even if your CEO is a complete idiot, don’t make him sound like one by providing a quote that’s a series of business clichés. Have him say something memorable and personal, if possible.