mdma fda press release relationship news articles

The first thing you should put on your press release is your company logo at the top center of the page. If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo.
Molecular Health presents cancer treatment decision-support product at Arab Health 2018 » Heidelberg, Germany – January 24, 2018. Molecular Health, pioneer in data- and analytics-driven precision medicine expands its …
GSF Mortgage Corporation is pleased to announce the addition of Brynn Kemp as a mortgage loan originator located in Crown Point, Indiana. She brings five years of experience in mortgage industry and worked as a processor before becoming a loan officer. Despite using that office as a home base, she… – March 03, 2018 – GoGSF
The rest of the body of the press release should answer all of the questions a journalist might have about the product, service or event that you’re announcing. Although a press release is a public relations tool, it should not read as overly promotional [source: Concept Marketing Group].  If it sounds too much like a sales pitch, it will lose credibility in the eyes of the journalist.
While content, like blogs, may allow for plenty of creativity in style and structure, the same isn’t true when writing a press release. Paid and free press releases all should follow a set format which includes the headline, intro, essentials of the story, quotes, and then a brief ending.
Consider your last paragraph a space for your closing remarks. If you are launching a new product, place the product’s availability here. You can also put the product’s trademark and any pertinent information that you may have that doesn’t fit into the body.
Communicate the 5 W’s (and the H) clearly. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. Consider the checklist in context with the points below, using the example above to generate our press release:
To double space or not to double space – it’s probably not necessary as most editing these days is done on computer, as long as your release is easy to read. Short paragraphs with a space between each and slightly wider than normal margins are helpful.
To increase your chances of getting coverage on your press release, it needs to have an attention grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray and pray method. Instead, tailor your press release to each person separately. That includes writing their name at the beginning and why the news is relevant to their audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES so that helped with exposure.
This press release about search engine marketing for small business was quite successful because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and the San Jose Mercury News.
Once you submit your release, MailChimp allows you to see which recipients opened your email. This allows you to follow up with certain reporters of interest to determine if they need any additional quotes or details for their story regarding your release. You can also A/B split test your emails to see which subject lines have higher open rates.
State your case and do it quickly. Include a sentence or two about your news. What’s the name of the new album, what song is getting the most buzz, the name of the tour, if there is one, and any special guests or opening acts who will appear as part of the show. Paragraph two should have the brisk feeling of this paragraph.
It is always a good idea to monitor trending topics that relate to your business, such as popular hashtags on Twitter or new industry buzzwords (be wary of using too much jargon though). By optimizing your press releases for software searches, as well as traditional search engines, you will increase visibility of any release.
This should be factual and to the point, but it doesn’t need to be boring. Consider finding unconventional ways to say conventional things. If you can make a journalist smile, you will stand a much greater chance of making an impression on them, and thus, having your book featured.
I know it seems easy, but careless errors can result in your release not getting published with your link in it. Take your time, read the instructions for each press release site, and follow the steps below.