The rest of the body of the press release should answer all of the questions a journalist might have about the product, service or event that you’re announcing. Although a press release is a public relations tool, it should not read as overly promotional [source: Concept Marketing Group]. If it sounds too much like a sales pitch, it will lose credibility in the eyes of the journalist.
Press releases can also be a tool in online reputation management if you choose to include your brand name in the title. This is because when users search for your brand name in Google, many of the newspapers that publish your press release will show up high in the SERPs. This is advantageous because it allows your company to craft its own brand narrative.
In the body of the email, explain what is happening, when and where, who is involved, how it’s done and why it’s newsworthy. Make sure to offer all necessary information – including important dates, names, and locations.
Whether you are a small business or author, if you have a website you should be distributing press releases on a regular basis to build your online presence. Press releases provide the media with the information they need to write a news story. For authors, a press release can announce a book signing, book reading, new book release, blog tour, celebrity endorsements, sponsorships, price changes, a new blog, awards, or other newsworthy events. A search engine optimized (SEO) press release can help generate media coverage, increase traffic to your website, improve your ranking in search engines, and attract new customers. Press releases are essential in a PR campaign.
Writers and journalists are always looking for good story opportunities to post on their publication’s website – no matter the size or amount. In many cases, any legitimate story is better than no story.
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
Patients will also enjoy the same caring, relaxed atmosphere that Fertility Solutions creates at each of its clinics. The new clinic is located at 23 Elsa Wilson Drive, Building B, Suite 22 of the Nucleus Medical Suites.
Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
4. Lead Sentence: Set the hook in the reader’s attention. Keep them moving toward the objectives – key messaging & calls to action. Lead paragraph starts with an interesting statement, not boilerplate.
If a release is engaging enough, it also can do the following: generate social signals and chatter and sharing; direct targeted and organic traffic back to a website; and create journalistic interest abroad. This is all in addition to the sweet maraschino cherry on top – vast news and major media coverage.
Press release template ap style are precise, clear and to the point. These kinds of templates are designed in order to help you save time and money. For instance, you can visit online and download for yourself free template or use the format available on the internet to design yours.
We guarantee your press release will appear on at least 100 media sites or we will give you a 100% refund. *Most customers get much better results. In comparison, press release services that cost $15,000+ don’t guarantee placement.
VNRs can be turned into podcasts then posted onto newswires. Further to this, a story can be kept running longer by engaging community websites, which are monitored and commented on by many journalists and features writers.
3. Dateline and lead paragraph. These elements range from 25 to 30 words and answer the who, what, why, when, where and how questions of your event. Keep the text simple and stick to the critical elements of the information. The format is: City, State, (name of service or publisher of the press release, e.g. GOOGLE), Month, Day, Year – details.
There’s a lot of squabble online about which press release distribution service is the best. Speaking from personal experience, there are only handful that are even worth using. I’ve nailed Wall Street Journal time and time again using Berkshire Hathaway’s Business Wire, but it costs $400 or more for a release with a 400-word limit. (They charge you for each 100 words after that.) You’ll also pay a pretty penny to add photos, videos, social media signals, and so forth.
Rinse and repeat with this. Don’t worry about trying to get social traffic back to your website. Rather, focus on branding and creating viable credibility and increased social signals that ultimately do wonders for your website when all is said and done.
Although learning how to write a press release for a product can seem difficult, it’s a critical skill for any company, and following these tips will help you learn to do it in your business. From crafting the hook to optimizing your press release for SEO, there are dozens of little things that can spell the difference between success and failure for your press releases. Happy writing!
Once journalists or customers read your press release, they may want to know how to contact you. This is why it’s so critical to include your current contact information in your press release. For best results, include your email address, telephone number and a link to your company’s website and social profiles. Make sure that the information you include is current so people never have any trouble getting ahold of you.
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