license plate reader aclu press release free press release distribution service

Distribution is important, but having a real news story and a well written release is even more important. Your release shouldn’t be a sales pitch, and it should be free of spelling and grammar mistakes. If it is poorly written and lacks news value, it won’t matter who you send it to because it will go straight to the trash bin.
Writing a company press release can be a pain. Having a template to get you started can make it quick fun and easy.There are a few rules you need to remember when writing a press release. One being try keeping the press release to one page. You want the press release to be around 400-500 words. Sometimes services you use to get your release to the public will charge extra if it is over this 400-500 words. Examples include Business Newswire, Dowjones Newswire, Marketwire or PRNewswire. So, make sure you keep it short and sweet. Not only will this save you money, but getting your point across in a more clear and precise way will help readers to understand your point better.
Despite the discussions all over the internet, a press release can have SEO value and be part of your 2015 SEO strategy. The biggest factor is that the press release itself has merit and provides value to readers. This will ensure others pick it up, giving you backlinks and referral traffic!
This process involves creating a website section or landing page that houses all of the press releases your organization publishes. Then your graphic designer or video team would create content for your social media specialist to add to your social media posts.
This article is written by Mickie Kennedy, founder of eReleases (, the online leader in affordable press release distribution. To subscribe to PR Fuel, visit:
If a release is engaging enough, it also can do the following: generate social signals and chatter and sharing; direct targeted and organic traffic back to a website; and create journalistic interest abroad. This is all in addition to the sweet maraschino cherry on top – vast news and major media coverage.
Press release terms have you boggled?  Need more help?  Here are a few sites beyond the obvious to help you learn more (or services to hire).  In no way am I advocating hiring someone to do press releases for you, but the rule remains for an entrepreneur:  Learn to do it or hire someone to do it for you.
Keep phone calls to a minimum. Journalists are busier than ever and typically have little to no time to hear your pitch over the phone. No journalist ever wants to hear: “Did you read my press release?” If you write a clever, succinct, topical pitch, that will hopefully generate a positive response from the media.
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