joint press releases sending a press release email

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However, if you’re approaching someone who blogs or vlogs in the spare time, this rule may not apply. Follow them on social media, find out when they’re active (consider that they may be using Hootsuite or similar to schedule posts) and try to approach them when they are online. This way, you’ll be ready to answer any questions immediately.
One of the biggest advantages of using 24-7 Press Release is they offer a large variety of distribution options that are all free to their users. Even though you are only allowed one free submission per day, think about how much more business that is over the course of a year. On the resource page they provide users free information on how to fine tune your press release to get the maximum benefits. 
Hey Emmy, thanks a lot for this template! Right now, I’m writing a pre-launch press-release for my upcoming game Arcanox: Cards vs. Castles. I wanted to let you know, that the link to the AP Style Guidelines is not working anymore. Best regards, Christian
As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable. This will also force you to condense your most salient information into a more readable document — something journalists are always looking for.
Patients will also enjoy the same caring, relaxed atmosphere that Fertility Solutions creates at each of its clinics. The new clinic is located at 23 Elsa Wilson Drive, Building B, Suite 22 of the Nucleus Medical Suites.
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
Appearing in web searches may be valuable as a way of trying to put your news in front of people searching for your target phrases – though it is unlikely this will be effective where the target phrases are more than moderately competitive.
Free-Press-Release.com is a service that helps clients gain viral exposure. The site has more than 800,000 registered users, is responsible for more than two million online press releases, and works with over 7,000 partner websites.
I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.
A note about press releases being accepted for ‘publication’ by the sites: we have (as you might expect) a lot of experience writing press releases that meet the rules laid down by various news wire services (e.g. don’t make claims about being the ‘best’ something unless you can prove it). However, not all of the sites accepted our releases, this may be because they didn’t meet the site’s editorial guidelines or for some other reason – why some sites rejected our press releases isn’t at all clear.
Once you’ve submitted your order, your registration and press release will be checked for content acceptability.  iReach and PR Newswire maintain their reputations as credible news delivery services by adhering to acceptable content guidelines.
What’s their secret? eReleases is a reseller of PR Newswire, which is one of the primary sources of information for journalists. Therefore, eReleases is able to offer access to the “premium” network at an affordable price. You will also get inclusion in the Associated Press’ wire distribution eReleases’ own network of websites and subscribing journalists.
Tie it together. Provide some extra information links that support your press release. Does the company you’re selling have additional information online that readers may find useful? Great. Add it in.
Thanks, Kari! You’ve confirmed what I thought. I’m a (very) small business on a shoestring startup (or maybe just baling twine) but with a unique, timely and as far as I know, unheard of product. Waiting to be discovered is a bitch so I want to make some noise that will be heard. As far as one-on-one emails to reporters, do I start at the top with GMA? 😉
The latest information on long-term care insurance claimants can benefit consumers considering this protection explains Jesse Slome, director of the American Association for Long-Term Care Insurance. Slome shared data as part of his weekly call with long-term care insurance professionals. – March 04, 2018 – American Association for Long-Term Care Insurance
2. Summary. Next, write a summary of one to four sentences. It may be a good idea to write this section last, after you have written the rest of the press release. It will be easier to summarize after you have the rest of your points down.
A press release template is a message sent to a media outlet regarding a matter which you think would be newsworthy for them. It is a way of getting the media outlet to print the details of your particular event or matter in the form of a news article.
Like every other piece of effective copy, a press release should be written with a target audience in mind. However, with press releases, you don’t write directly for that target audience. You write them for the editor/journalist/broadcaster and you tailor them to the readership/viewers/listeners of that publication/programme.
PR Newswire is the top dog when it comes to search engine referral traffic, according to traffic trends by ComScore and Experian. It’s the oldest (more than 60 years old) and largest (200,000 distribution points) press release company — but also the most expensive. Some say their Account Manager turnover is high and customer service is little to be desired, although they themselves say they have won “more than 20 awards” for serving customers with professionalism. Even so, they’re still highly recommended by most analysts, especially when it comes to B2C business. The pricing structure can be a bit confusing, but ranges from $545 for local distribution beyond $2,000 for national coverage.
Hi Makori, thanks for the comment and great question. The headline and the first sentence are both incredibly important and should both be treated as grabbers. I would argue that the headline is the most important element though because it is often the element that gets people to click and read the press release.
Sometimes you may want to publish a press release with restrictions as to who can release it and when they can release it.  If your press release is embargoed, your would also include this information just below the release statement.  For example, if you do not want news media or other sources distributing your press release before a certain date, you would use the following format to show the date when the press release may be distributed:
I am a business development consultant for a small financial capital management firm in the midwest. We conduct approximately 10 sizable transactions a year, which we feel could be press worthy. As I mentioned we are very small (less than 10 employees), but we are established (been in business 10+ years). What would you suggest the best route to take in getting the “word” out of these deals? A wire service mentioned in the article, perhaps Businesswire, or doing it ourselves? If we do it ourselves, can you give me any pointers?
I drafted this press release on the first-ever senior friendly TV put out by TV EARS. The timing was ideal since it was leading up to the Consumer Electronic Show (CES). This release was published on numerous sites and also resulted in feature stories and live interviews at CES with national media outlets. There are a few tips from this particular release.
NORTH ADAMS, MASS. — The first paragraph of an event release includes the College’s name and mentions the guest’s name, his/her title (if applicable), as well as the event title and the day, date, time and location. (Example: Massachusetts College of Liberal Arts (MCLA) announces environmentalist John Smith will deliver a lecture, “Green Living in the Berkshires,” on Thursday, July 30, at 7 p.m. in the Sammer Dennis Room (218), in Murdock Hall on the MCLA campus.)
This will put your press release into context and orient the reader about the date and time of your article. What’s more, current city and publication date information helps readers recognize the press release as recent and relevant.