indi advertising indianapolis press release sending out a press release via email

Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement. Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don’t ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition — pick one or two critical spokespeople and focus the quotes around their unique perspective. 
3. Press releases must not contain more than one hyperlink per release and only as a simple link (http://www.samplelink.com/). The link will not be active. For for more active links accompanining the realse please read the note below. Note that those ignoring this rule and posted multiple links will not be posted.
Press release services distribute your press releases to journalists and reporters, thereby increasing their exposure and the likelihood that they’ll be published. We looked at the most popular options and rising stars and decided to review eReleases, PR Web, and PR Newswire. These companies are the most popular press release distribution services on the market today that are in a price range that small business owners can afford.
After the first step, the second most important component is the ‘Title’ or the ‘Headline’. This should be bold and centered. On demand, the font size can be made bigger than the other text to make it stand out. The headline is the main element of the press release and the reason for making it stand out is to draw the attention of the people who might be interested in reading it.
And television stations are a different story entirely. If you’re trying to get air time for an event, send out your press release to your local TV stations at least two days beforehand. Since news varies from day-to-day, a car crash can prevent stations from covering your event. But your chances are even lower if they receive your press release the same day.
The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. 
To get all of these pretty little amenities nicely wrapped up with a big, red bow on top, you’ll have to play by the rules. In this regard, it’s better to think of press releases the way you would think of being covered in a tier-one newspaper for a major story.
According to Business Know How, the best way to write a classy elevator pitch that has viral potential is to have the following information at hand: knowledge of your brand, products, and services; an understanding of your market; research on what your competition is doing, and an awareness of the competitive edge you have to offer.
3.     You can boost your company’s visibility. This is especially important for small businesses, but even large corporations need to fight for consumer mindshare. By sticking to a long-term press release distribution strategy, you let customers know who you are, what you do, and why they need you. You also gain the attention of journalists, and over time, they start to trust you more and give you more media coverage.
The best way to find the best PR sites is to talk developers who are making apps like yours and learn what is working for them. Getting press coverage can be tough, but one good mention can be the difference between becoming well-known quickly and grinding it out for several months.
This press release is also very concise. It states the facts right away. Then followed up with value for the audience. We also add a quote from our CEO, which is valuable, and quotes Day Translations’ first employee, who is still with the company today.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
http://www.seenation.com This site is a leading Internet press release and articles distribution service. We are grateful for your interest in our services, and we look forward to being a valuable resource for you. We strive to be a quality resource for both authors, publishers and end users alike.
Hello. Although I personally reckon this post is a bit prescriptive (I prefer devs to just say Hey, I’ve made a NEW THING! Here it is!, there are some good tips regarding content to possibly include. (Just, y’know, avoid doing the robot thing. I get 50+ PRs on a good a day (on a bad day, I get more), and many of them look identical in structure and that’s a FIVE-ALARM WARNING to bin every one of the things.) In terms of format, though, speaking as a journo, sending me a Word document is a really great way to get me to immediately delete your PR. Send the text in the *body* of the email, so I can easily access and search it later. Do not make me load up some other app or even fire up Quick Look to view your copy. (Also, a *huge* number of devs I know don’t use Word these days, threatening any fancy formatting. PDF’s fine for an online press kit, though—no problems copying and pasting from it, assuming you’ve done the PDF right.) And I’m sure this sounds grumpy as hell, but when you’re bombarded by email, you need to be able to filter things very quickly. Open the attachment to read about my new thing loses to My new thing is…
Free-Press-Release.com is a service that helps clients gain viral exposure. The site has more than 800,000 registered users, is responsible for more than two million online press releases, and works with over 7,000 partner websites.
They’re the lowest cost way we’ve found to get AP wire distribution, which is why they’re our PR service of choice for small business owners. Click here to save 30% on your first order, and get your press release in front of real journalists.
Create a compelling title. The heading or title section is one of the most critical elements of an effective press release. You will need to include the name of the new product and a catchy title around it. Write a creative sentence using the company name, followed by the the new product and the primary or key benefit of the product.
AgTrax – The industry-leading Grain Accounting software firm based in Hutchinson, KS has announced a transition in its product development department that compliments the strong capabilities of the leadership team, providing continuity in management and..
Free press release distribution services from Newswire Today allow subscribers to access a comprehensive network of corporations, PR agencies, market research reports, business journalists, freelance writers, and news content providers.
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
So, in other words — not every publication is going to copy your press release word-for-word. That said, it is extremely common to pull quotes from a press release, so it DOES help to write in a style/voice consistent with the publications you want to be featured in.
As PR and marketing practices have evolved to meet audiences’ constantly shifting needs, so has the press release. When looking at the press releases distributed across PR Newswire day in day out, we see an ever-growing variety and no “one-size-fits-all” method to writing them.
The company is based in Baltimore, Maryland. Founder Mickie Kennedy had experience working in a PR environment before going out on his own to found MEK Enterprises LLC, the parent company of eReleases. He wanted to fill a gap he saw in offering the best press release distribution services for smaller businesses.
Headlines written in bold! A bold headline also typically uses a larger font size than the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.
The majority of relevant journalists today can be found on Twitter actively sharing industry trends, news, and thoughts. While 140 characters doesn’t leave a lot of room for “fluff,” it forces publicists to create a hyper-focused, creative, and straightforward message that can be seen not only by the journalist, but also by their entire follower base. Better yet, pitch when replying to one of their relevant tweets. Make a pitch public and you’d be surprised how quickly others may respond!
The Small Business Encyclopedia defines press releases — also known as news releases — as brief, printed statements that outline the major facts of a news story in journalistic style [source: Answers.com]. A press release should read like a news story, written in third-person, citing quotes and sources and containing standard press release information.
One of the strongest things of this particular release is our headline. With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman – she truly is changing the business game for everyone. We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. There is nothing better that speaks to someone’s leadership and integrity than actually hearing from followers.
Whenever you’re distributing a press release online, you also want to make sure that it is optimized for search engines. Choose a specific, long-tail keyword that direct extra traffic to your press release. You never know what journalists and bloggers might stumble upon your release just because you took this extra step.
Templates are easy to be customized and modify. This way you will be able to design in a format that will suit your organizational needs. You can either download press release template either in Microsoft Word format because it allows you to generate and customize your own press release.
Reliability: As a popular free press release distribution site, there is a focus on reliability at Free Press Release. This site has also been in operation for many years, and it has built an extensive, quality network and user group.
Aside from the cost of having the press release written, you’re spending nothing else if you’re using one of the free press release services, yet there’s the potential to benefit from the extensive exposure.
The web is filled to the brim with static content. That’s bad news if you’re an up-and-coming business owner because there’s a never-ending sea of competition out there – and so if you want your brand to stand out, you’re going to have to move beyond that generic company blog and start making some real headlines.
Make sure your press release reads well; concentrate on improving relevance and usefulness of the content. Most importantly, though, it should be short. A long press release will be hard to read, even if it is interesting, the reader is likely to stop reading at a certain point. So, make it short – it’s as simple as that.