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Giving back is what separates one company from another in a recent poll of Millenniums. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. And what better way to do that but to double the donations during the month of March.
When we talk about the target audience with respect to any Press Release Templates, the overall target is a duo: a writer and a reader. The author needs the template to write their news faster. Usually, the template already features a professional predefined outline; so all an author should do is write their story, proofread it, print, and distribute the new anecdote to the targeted audience. The target reader is the individual expected to read the content of the news template. The very best way an author can grab the attention of a reader is to write an interesting story that will capture the mind of a reader.
Their FAQ section includes over 40 frequently asked questions, including a few answered in video format. Their FAQ covers a wide variety of topics and just about any question you’d want to ask a best press release distribution site.
The idea behind this press release was to educate people about a new dating app (small business) as well as empathize with any single person who reads it. We placed a small insert about why we developed the app and let readers know that we too are single and feel what they’re going through.
When thinking about the audience, consider what knowledge they have about your company and product, and the type of language they will understand. The language used to describe production processes, for example, might be relevant for a specialist engineering audience, but not for the general public.
It is not uncommon for press releases to be written up and reported without any further follow-up with the sender – so make sure your release contains all the key detail needed. One point to bear in mind is that editors edit from the bottom of a press release up – so ensure the most important points are at the top.
We’re more than just a blog! Our online software helps marketers turn analytics into insights that guide decision-making and growth. Kissmetrics is different because it ties every visit on your website to a person – even if they’re using multiple devices.
Technically, anything deliberately sent to a reporter or media source is considered a press release: it is information released by the act of being sent to the media. However, public relations professionals often follow a standard format that they believe is efficient and increases their odds of getting the publicity they desire. The format is supposed to help journalists separate press releases from other PR communication methods, such as pitch letters or media advisories. Generally, a PR body consists of 4 to 5 paragraphs with word limit ranging from 400 to 500. [1] However, press releases can be anywhere from 300 to 800 words[2]
Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it’s my job to help take the business dealings of innovative tech startups and turn them into press coverage — and one of the first steps my team and I take is writing good press releases on our clients’ behalf.
We have crafted this comprehensive, easy-to-follow press release template complete with a promotional plan and considerations for your next announcement. We use these same guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.
When you do your research, identify working patterns and deadlines. Many weekly local papers, for example, have a Tuesday deadline for Thursday publication. So, you might be wise not to issue a time-sensitive press release to that audience on a Wednesday.
Regardless of whether you’re using free PR services or premium options, the above sites are leaders at what they do, with extensive networks, simplicity in the submission process, and additional guides and resources to help clients create the best possible content and maximize the impact of each PR they distribute.
Do as much of the work for the journalist as you possibly can. Journalists receive, literally, hundreds of emails and story pitches every single day – often, you’re lucky if they even read your email. For this reason, you need to make it as easy for them to digest your story as possible. Give your email an eye-catching title to grab their attention and provide a brief synopsis of the story and why it is relevant to that journalist’s publication. You should also attach all the relevant imagery and press info to the email; it’s a good idea to paste the press release into the body text of the email so the journalist can read it without having to download the document.
1. Headline: Get readers to click on the link to the story. (social, search, etc.) Write the headline you want to see on the article in a target publication and write a headline that is interesting enough to tweet.
A Community Tool Box publication offers some tips on avoiding press release rejection by using proper grammar, spelling, titles, style, and prose. Remember, editors won’t fix your document for you; that’s on you. They might make minor changes.
A press release is an official announcement issued to the news media.The heading should contain action verbs, the first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote.
Write a genuine headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. If you follow that instruction, continue on and come back to writing the headline once the rest is done. The headline is known as the eye-catcher and is very important to the whole release.
Because of safety concerns for the prospective applicant, as well as security and communication issues, the CIA Recruitment Center does not accept resumes, nor can we return phone calls, e-mails or other forms of communication, from US citizens living outside of the US. When you return permanently to the US (not on vacation or leave), please visit the CIA Careers page and apply online for the position of interest.
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For starters, you’ll have the most success if you pitch a story, not a press release. When you’re pitching media, you’re pitching real people, who have writing interests, beats and topics they like to cover. So while your press release should provide all the details about your announcement, your “pitch” should be tailored to the reporter and explain how your story meets their interests.
24-7 Press Release was launched in 2004. The company has a mission to provide their clients with the most excellent and cost-effective press release distribution solution available that delivers measurable results.
Now that we have discussed much about what a press release is, you may have gotten an idea about the aim of the press release. Anyway, the main reason of a press release is to get media attention for anything that is new or upcoming in your business such as a launch of a new product, an upcoming event or any current happening. The aim is to write a press release in a compelling manner so that it attracts the journalists and other audiences, ultimately enhancing the image of the company or brand.
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The purpose of Theatre B is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre.
Then you have to write a statement telling what the matter really is, whether it is an event or a book release. Then you have to write various details of the matter about which you wish to do a press release and what makes it newsworthy. You can also see Media Schedule Templates.
4) Boost social buzz with tweets, Facebook likes, Google+ fans, and LinkedIn business connections. Many press release services allow readers to share your press release with people whom they know via social media.
Firstly, we located all the free active PR distribution sites that we could find and then issued a series of press releases on each site. To make this a realistic test we used ‘real’ press releases containing news about our PR agency or client news. In total, we issued four releases using the sites (two releases about clients and two about Vitis PR). Each time we issued a release, we reviewed the results, only including the sites that we felt performed well in subsequent tests. The table below shows how many releases were issued in each ’round’:
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The rest of the body tells all the important details of your story: who, what, when where why and how. Put the most important information first, followed by more general information, and don’t forget to include your contact information at the end.
Most press release distribution services will send your news to only one distribution network. We send it to two. Not only will your release sent to our own hand selected network of premium news and industry sites, we’ll also distribute your news through the PR Newswire network. This news wire network has been used by fortune 500 companies for over 60 years and is highly trusted by journalists.
Get serious about building relationships with journalists and influencers in your industry. In the real estate industry, for example, Twitter is not mainstream. However, we leverage Twitter for sourcing news for our blog and relationship building with government agencies, journalists, and writers. I put contacts in lists, include their stories in our blog posts, retweet their work, and I also capture their contact information and connect with them on other social platforms. When I do have something important to reach out about with these contacts, the goal is for them to see my email and say: “Oh, I know this guy” and have that also have a positive undertone. This is a longtail, relationship building strategy, one that your competitors are unlikely to follow.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1888PressRelease.com – The site gets good traffic. Active links are allowed. If you opt for their paid service, the placement will be better and you will get features like image galleries & permanent archiving.
Teamwork will go very far in helping to develop an effective press release. Collaboration is how some of the finest marketing pieces are created. So why limit the idea of the piece and its composition to just your ideas? Rather, brainstorm with a few others and co-create and co-write the piece together. This will result in unrivaled clarity and perception, and it can drastically enhance the quality as well as the reader engagement of the release overall.
Our parent company, Adigica Health, is an ecommerce company focused on the development of healthcare products. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.