importance of press releases how to start a press release

Not too long ago, I used another press release company and was “somewhat” satisfied with the results (seeing how it was my first dealing with a press release company), but you guys knocked the ball COMPLETELY out of the park.
Press releases are still a legitimate way to help tell company stories, educate potential clients and customers, and secure earned media coverage. We have great success with writing and pitching press releases – we’ve sent a couple this year that have generated earned media coverage with an ad value equivalent worth $1 million or more.
This is a great tutorial and a list. Generally there are a numerous free press release websites in the internet, but only a few paid sites. I always under estimated the power of these paid pr sites, until i read your article, thanks again for the wonderful share.
If we concisely talk about writing the press release, then it should read like a news story written from the perspective of a third person in an informing tone. Also, the sources and quotes must be cited with the information to make it more authentic and genuine in the eyes of the audience. Most of the companies try to keep the press releases succinct while some of them are lengthy. Regardless of its length and size, a press release should cover the entire information and should have enough content to convey the complete and clear message.
PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release. Searching Google for announcements related to your business — promotions, new product launches, new branch openings, etc. — is also likely to produce an example you can copy.
Use action verbs, clear, understandable language, and keep your headline simple and short — fortune (and search engines) reward the brief, so keep your title to one line to clearly focus people’s attention on your topline message. 
ELSE Corp – a Virtual Retail Company, an Italian startup that works on the development of the Virtual Retail platform E.L.S.E. (an acronym for Exclusive Luxury Shopping Experience) that proposes a new virtual shopping experience in 3D, participated at EuroCIS, the main technology fair for the retail… – March 03, 2018 – ELSE Corp
This is one of the best graphics I’ve seen describing the correct formula for a press release. However, you forgot one thing. Just above the Headline you forgot to write the words: FOR IMMEDIATE RELEASE (in call caps). If I may please ask you to revise your graphic, you would help a lot of new writers to learn the true formula of an Associated Press press release standard. Thanks again for your well designed and informative graphic.
For companies looking to get mentioned in articles and stories being created by journalists, this can be a useful resource. But be forewarned: HARO is not about blasting out your press release to hundreds of media sources at one time. Rather, HARO is about becoming part of a comprehensive database of sources.
No matter who your target audience is, you’ll want to target them in the body of your press release. When people know that you’re talking directly to them, they’re not only more willing to read your press release, but they’re also more likely to share it.
Hi Pablo, I’m not able to do any work on individual press releases at the moment. However I would suggest looking at your press release and asking yourself if it gives people a reason to care. Remember it’s not about your book, it’s about how your story can entertain the media outlet’s audience. In your case, I would focus more on the story of your journey and why it will appeal to a particular audience.
Velocity’s partnership with Mendix will enable the company to deliver cutting-edge business technology solutions, keeping the user experience at the core of its design thinking. – March 04, 2018 – Velocity
Communicate the 5 W’s (and the H) clearly. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. Consider the checklist in context with the points below, using the example above to generate our press release:
“We are really excited to bring Agent J into each of our surgical areas,” said Mark Fenton, president of the First Baptist Hospital. “We have always employed the industry’s highest standards to minimize infections in our hospital. These new robots are another step further in our quest to eliminate these infections altogether,” said Fenton.
Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement. Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don’t ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition — pick one or two critical spokespeople and focus the quotes around their unique perspective. 
Following up on the advertising toolbox, you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered…) know about your new venture. We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.
Like Global Newswire, Business Wire has been pushing much more heavily into the analytics side of the business. That includes a full suite of social media monitoring and media targeting tools. It also includes a photo distribution service that sends out photos to nearly 4,000 sources, as well as website services that will help companies set up a “press room” on their website.
We are currently using pressmediawire.com. They offer unlimited press release distributions for $1200 first year and $720 (40%) each year after http://www.pressmediawire.com/authorsignup.cfm I think it is a good deal. We also use http://www.seoprwire.com for free press release distribution. it is PR 3 and provides great results in searches.
Former TV news anchor and media professor Mark Grimm gives easy to understand tips on how to create a great press release. This media training Includes plenty of insider’s advice on writing, visuals and journalists’ needs with strong examples (2013)
For the ‘first 2,000 hours battery story’, you might go on to mention that while mobile phone technology has moved at an alarming pace, the batteries that power them have stayed the same for decades, frustrating users and manufacturers.
Please fill in the form below if you want to publish a press release – 1 free release maximum per day – on our page. By uploading your release you agree to abide by the rules of the PRESS CODE and authorize us to publish your releases without restriction.
If you are ready to distribute your first release press release, check out our comparison of eReleases, PR Web and PR Newswire, the top press release distribution services for small businesses. In short, we found eReleases to have the best service, as it distributes to the Associated Press network, PR Newswire’s and their own network of bloggers and journalists.
Well, it depends. If you post on just a few of the better sites, you will likely get picked up by the search engines like Google and Yahoo, and will rank even better if you know how to optimize your release with keywords.
Search Engine Optimization: We also took into account basic SEO functionality. These sites allow tagging, anchor text links, keyword data and other search elements. The paid sites typically allowed up to eight outbound links, whereas most free sites only allow one.