importance of press release for public relations how to write a media press release

As the Internet has assumed growing prominence in the news cycle, press release writing styles have necessarily evolved.[4] Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into more readable, print-ready copy.[5]
PR For Books: This is a specialist, UK based book promotion company which currently charges just under $290 for their services. PR For Books sells their services on the basis that they are a specialist book marketing company with over a decade of experience. They claim to have a track record dealing with the most relevant sources of publicity for authors – book reviewers and literary media, for example.
Below the headline often comes a brief, one-line summary of the press release [source: PR Leap Blog].  Like the headline, the summary should draw the reader in quickly and motivate them to learn more.
PRWeb press release distribution services out your news to 30,000 journalists, thousands of blogs, and many newspapers. They have more than 250,000 subscribers and are one of the world’s most socially-shared press release distribution services.
Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
A press release is an official announcement issued to the news media.The heading should contain action verbs, the first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
Understanding exactly where your news is sent by press release website is important. In fact, it may be one of the most important deciding factors for which press release distribution option you choose.
B: Subject line. This one is key. Like I said before, you should stay factual and use something like “company releases product for platform.” It’s pretty hard but if you can, make it captivating and try mentioning something unique about your app (an award, its usage, etc.).
good site by the way, informative and helpful…I am wondering if you happen to know of the 50+ sites that the PressReleasePoint.com folks send their releases too…for $15 bucks it’s a steal, but I also don’t want to duplicate my efforts either…I did sign up, sent out my first release through them a couple hours ago… I did also write them to ask them the same question, but since you seem to know a great deal about (free sites in general), I was wondering if you knew the answer to my question…thank you in advance…
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.