how to publish a press release press release example format

Hi Keith, thank you for the comment. This is all great insight and I appreciate you taking the time to post it here. Because both you and Craig posted similar comments, I want to make sure I clarify the intention of this post. This post is meant as a guide for how to correctly format a press release for general distribution using AP Style guidelines and other best practices. It is not meant to provide tips for how to contact writers. As you allude to in your post, and as I preach on my site, sending a template-driven message to every journalist you reach out to, is not a good idea. Each message you send should be personalized and tailored to the interests of that journalist’s audience. In regards to what format you use for your press release. Journalists have their preferences as to which format they like to receive press releases in. I’ve worked with writers that span the gamut on this. That said, I think your points about copying and pasting the text into the body of your email over a attaching a Word document are completely valid. When I recommended Word in the previous comment, I was speaking to the specific context of general distribution, i.e., when you submit your press release to sites like Games Press. (Games Press requests Word document attachments as its preferred method to receive press releases in it’s submission instructions to avoid running into copying and pasting issues: http://www.gamespress.com/about_howtosubmit.asp). Looking back on my comment, I think I could have been way clearer though 🙂 Apologies for that. Again, I appreciate both your and Craig’s input here. It’s great to hear this feedback straight from journalists.
The truth is, just because you wrote something (especially if it’s generic) and it gets placed on a lot of syndicates, doesn’t mean that people will purchase.  Exposure doesn’t mean sales.  Instead, you need to create a newsworthy PR that is not only unique but catchy too.
Final Thoughts- Of all the sites reviewed in this post, this one is the absolute best for your press release submission needs. The cost is inexpensive relatively speaking versus the other sites covered in this blog. It is without reservation that this site be used for your press release submissions whether you are a small business or public corporation.
http://www.daksgroup.org The DAKS Group has expanded to Chicago, IL. The DAKS Group employs Chicago’s best engineers and digital modeling experts to design and manufacture your prototypes and end-use parts.
PR By The Book: PR By The Book is a PR service based in Austin and Nashville. They state they are able to help authors with various aspects of their promotional efforts – from conventional press releases to advanced branding strategies.
Final Thoughts: The site promises the moon, but it will cost you a ticket there. For $299 they guarantee placement of press release on at least 75 online PR media sites. Small to medium size businesses would do well to consider the cost versus the price for submission. Those who can’t afford PRNewswire can definitely go for eReleases.
I’ll be honest in that I have very little experience in using free sites. My PR agency for high-tech clients has always used a paid service. However, that costs upwards of $500 per release, and now that I am helping entrepreneurs and small businesses get PR, I am asked this question all the time:
I read recently about a test of 60 different free press release sites. The winner of their test was PRUrgent.com because it was the only one that got them in Google News. Unfortunately, that site had low ranking scores, and still does, so I didn’t include it in this list. It might be worth trying, though. The second place was OnlinePRnews.com, which I’ve added to the list this year because it’s almost up to snuff with the others and lets you include a live link.
The press release also promoted our event to potential sponsors, local businesses, and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities.
Select your individual distribution channels out of >250 free and premium news sites, national & international outlets, blogs, search engines and social media sites tailored to your specific needs. Distribute your business news across the web fast and easily with just one click only and get published immediately within a few minutes. Create visibility on major search engines like Google News and catch the attention of journalists and prospects.
“A great press release should include a great quote from a company executive or industry expert,” says eReleases President Mickie Kennedy. “An important thing to know about quotes is that the media generally won’t use them unless they are evocative, fresh or state something in a way that would be very difficult to paraphrase. To ensure your quote finds a home in a story based on your announcement, avoid cliches or generalizations.” More info at “You Can Quote Me On That!”
Of course, you’ll also want to consider which press releases receive the most social shares and web traffic referrals. You also only want to pay for the level of distribution you need, so the pricing structure will obviously matter as well.
2. The PRWeb version of the release will likely get “picked up” by 200+ media outlets, ranging from Digital Journal to The Boston Globe. This is automatically syndicated and not editorially reviews, and, to be frank, isn’t worth much of anything. Here’s what this looks like in action:
Boost awareness with all the benefits of Basic and Standard photo options, plus receive distribution to AP Photo Express, archival on AP Images, NewsCom and PR Newswire image archive sites, and image re-use at no charge, for up to one year.
Communicate the 5 W’s (and the H) clearly. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. Consider the checklist in context with the points below, using the example above to generate our press release:
Free press releases can be an important part of a larger SEO and marketing strategy. They can be a great complement to other search engine tactics and can bolster your social media profiles, blogs, and other content marketing tactics.
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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.
These templates are easy to download and print. Each free press release template is available in Microsoft Word (DOC) format. Just choose a press release template and download it. Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release.
Search Engine Optimization: We also took into account basic SEO functionality. These sites allow tagging, anchor text links, keyword data and other search elements. The paid sites typically allowed up to eight outbound links, whereas most free sites only allow one.
Well, it depends. If you post on just a few of the better sites, you will likely get picked up by the search engines like Google and Yahoo, and will rank even better if you know how to optimize your release with keywords.
When you consider press releases, if it’s not a content format you’re familiar with, you might think of traditional methods, which include writing a press release and then working with journalists and local media outlets to ensure it’s distributed.
Send the press release out in a timely fashion. Sent too early, people won’t remember it; sent too late, they may already be committed to something else. Two to three weeks in advance is a good timeline.
Hi Tammy, many devs use presskit() a way to give the press access to media. This free template allows you to both display your media on your website (so press can read/view without downloading), and provides links to download the zip files. You can get the template here.
Now that news releases have a longer lifespan on the Internet, feature news releases have risen in popularity. These releases take a unique angle on a brand’s news and bring their message straight to consumer audiences in ways the audience will want to read and share.
I tried PRLog, too, but I got stumped at the verifying the phone number. Does it have only to be US numbers? Thought it doesn’t say anywhere any limitation. But I tried Singapore numbers and the call don’t go through. Please advice. Thank you!
Thanks to the rise of free press release distribution platforms and free PR distribution sites, it’s now possible to get your content to a very extensive network all over the world, with minimal investments of time or money.
As an additional note, even when you pay the high cost for a premium service, you may still not get the level of publicity that you want, which is why many people will research free press release distribution and free press release sites before investing in the high costs of a paid service.
Thank you for listing iNewswire on your post. We have helped a number of Crowdfunding campaigns get funded. For anyone interested in using our PR distribution services and media outreach, we have a special discount for anyone that mentions “Crowdcrux”. Feel free to reach out, we are here to help.
· Mobile Optimized Press Release (Google AMP, Apple News and FB Instant Articles)- When compared to traditional desktop users, the number of the consumers using tablets and smartphones to access internet has substantially increased. Hence, we can’t totally ignore the value of mobile optimized press release in today’s PR distribution strategy. Not only it gives you more exposure, it allows your news release to load faster on mobile devices. Unfortunately, most of the press release distribution sites have totally ignored the benefits of mobile platforms such as Google AMP, Facebook Instant Articles and Apple News, and refused to change with time. However, the good news is that NewswireNEXT publishes your press release in all the 3 abovementioned mobile formats, which can truly give you an edge over your competitors.
Is there a benefit to paying for a press release vs. using the free services?  Depends on your pocket book and the topic, your competition, the time of year, your reputation, and the list goes on.  Opinions are on both sides of the fence.  In the end, a press release is only one of dozens of activitities you will include on your marketing calendar.