how to issue a press release top press release

The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the email body!
Great article. I’m a total press release noob and your article has enlightened me greatly. We are always coming out with new fax broadcast and fax blast services to offer to the business to business community but have never done press releases before. Now that I have read your fine post we will be doing press releases often. Thank You Very Much!!!
There are many differences between advertising and public relations and in PR, the media is not required to cover your story. You send your press releases hoping they will pick it up for their magazine, newspaper or local newscast.
Online PR Media isn’t just a service for free press releases. The site also offers paid options, but, regardless, clients who opt for press release free distribution options still receive the benefit of optimization features.
There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it’s one of those tactics that could be a hit or miss, but if it hits, it could result in a major press launch for your brand. For example, BeardBrand launched their store and never looked back literally the day an article about beard grooming for men mentioned them and was published in the New York Times.
YellowPagesGoesGreen.org (YPGG), a telephone directory at the forefront of the environmentally-conscious Green movement, has announced the officials results of the annual survey conducted on their website, asking the public their preference for…
To maximize the reach of each social media post, build cross-promotional partnerships. This means making a pact with fellow filmmakers or bloggers/vloggers to share each other’s posts. People are much more likely to share posts that have already been shared a few times. You can also mobilize your production team to do this, but it usually works best among that are each promoting something and spend a lot of time online.
Sources: http://www.shiftcomm.com/blog/the-worst-times-and-days-for-press-releases/ https://prinyourpajamas.com/when-to-send-your-press-release/ http://www.ereleases.com/pr-fuel/whats-the-best-time-to-publish-a-press-release/ https://www.prnewswire.com/blog/the-best-times-to-send-a-press-release-globally-12563.html
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This will put your press release into context and orient the reader about the date and time of your article. What’s more, current city and publication date information helps readers recognize the press release as recent and relevant.