how to issue a press release business press

Is there a benefit to paying for a press release vs. using the free services?  Depends on your pocket book and the topic, your competition, the time of year, your reputation, and the list goes on.  Opinions are on both sides of the fence.  In the end, a press release is only one of dozens of activitities you will include on your marketing calendar.
Writing a press release is fun only when you have an interesting subject to talk about. Readers are always looking forward to read new stories and as long as your creativity sparkles in every anecdote you tell, your readership will definitely become big. To write your news story faster, you should consider using the press release templates, a category of business templates designed to make your writing task easier. The following is a list of useful sample Press Release Templates for free download.
• Company stories – Do your company executives spend their vacation time saving endangered species? Do you have a killer company culture and a 0% turnover rate, and you have secrets to success you can share with others?
This last sentence or two focuses on the future. If you’re supporting a candidate, for example, you can say what date the election is held, and what the stakes are. If you’re advertising an event, you can note that it’s annual and the next one is already scheduled. Simply wrap up by looking ahead in some way. This is a very short paragraph, sometimes only a sentence!
Teamium, the leading provider of cloud-based Production Management software solutions, is pleased to announce their strategic partnership with Zeus Worldcast to accelerate the development of their Production ERP application. Zeus provides media services to a wide range of content providers, servicing… – March 04, 2018 – Teamium Production
The dateline: Begin with a dateline of the city in which the press release originated and the date it was issued. This is especially important for small businesses that are distributing their press release to the local media.
If you’re publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., 1 p.m., or 3 p.m., or 5 p.m.). The reason? Most companies schedule their releases to go out on the hour, which means if your release goes out on the hour too, it’s more likely to get lost in the shuffle. Instead, try going with a more distinct time (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).
Be sure to make clear what this information is for by saying for more information, promo requests or to set up an interview, please contact (so and so). Also, include the band and/or label’s website/MySpace page here.
These days, the press release services market is quite crowded, making it difficult for marketers to decide where their money is best spent. To choose the best press release company, industry veteran Sarah Skerik recommends focusing on these four questions:
PR For Books: This is a specialist, UK based book promotion company which currently charges just under $290 for their services. PR For Books sells their services on the basis that they are a specialist book marketing company with over a decade of experience. They claim to have a track record dealing with the most relevant sources of publicity for authors – book reviewers and literary media, for example.
Prepare questions. Write down the questions you want to ask. For example, How long have you been working here? What do you like most about your job? and Is there anything you would like to tell our readers?
5) Create viral marketing. Although this is much harder to achieve, a well-written press release that appeals greatly to readers can create a snowball effect, in which readers keep sharing your press release with more readers with no stop in sight.
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
This paragraph is your details paragraph. It is here that you give background, stories, history, information, or stats. This is where you paint a picture bring in all the other stuff you want people to know about your announcement.
In case you don’t have a background in public relations and SEO marketing, I need to inform you about the difference between these free non-branded PR distribution sites and the well-known distribution wire services such as BusinessWire.com, PRNewswire.com, PRWeb.com, MarketWire.com, and others in this league.
Second, when you use PR software to mass pitch emails the same rules apply as when you’re sending email newsletters – there’s going to be a big ugly “unsubscribe” option for journalists to remove themselves from your list (which they never subscribed to in the first place). That’s weird, impersonal, and indicative of a lazy or incompetent PR rep.
Hi Makori, thanks for the comment and great question. The headline and the first sentence are both incredibly important and should both be treated as grabbers. I would argue that the headline is the most important element though because it is often the element that gets people to click and read the press release.
Press releases tend to follow a standard format as it makes it easier for readers to get the details they need in an efficient way.  But before you can just churn one out, you need to do a little prep work.
A subheading can be a way to get the inform/intrigue balance right – if your headline is more heavily one function than the other, the subheading can be the place to compensate and redress the balance.
Whether organisations send them to the media, stick them on their website or simply use them to ensure a consistent message across the business, the well-written press release is still one of the most useful communication tools.
It’s simple. A press release is a one to two page document used to call attention to your company and its products/services. They are written in very formulaic ways, and with good reason. Hundreds, if not thousands, of these press releases come onto the scene every day. If they all took different formats, it would be a nightmare for the press to handle.
Give your press release an attention grabbing title that’s to the point. You want to attract the attention of news reporters and readers. Keep the overall length of your press release short – this isn’t the right forum for verbose language. The writing should be concise and professional. While it’s not necessary to stick to a particular style guide, you should defer to the editorial guidelines of your PR distributor. Research existing press releases in your industry to get a feel for the style and tone. Insert just one hyperlink to your website from branded anchor text (eg. Wpromote). Choose a reputable PR distribution company (For example PRWeb or PRNewswire). The Panda updates penalized free submission PR sites much harder than established sites. Even pay sites have been penalized; however, they are working with Google to take steps to remedy this issue and stay legitimate.
Hi Ray, at the bottom of the article you’ll find the original publication date of Oct. 10 2008. We update it every year and people have told us they bookmark it, so we just keep it here and update it. 🙂
Some sites tell you exactly how to get your link in the published press release and/or author bio. Some don’t. Check your release carefully before submitting and make sure to add HTML coding: keyword when necessary.
Now that we have told you about how you should you go about writing a press release, we are sure that you can write one on your own. But when you are writing, you must keep in mind the following tips;
Here is a recent news release we published. In it you will see that the first sentence or two tells the whole story (what we call the 5 W’s). There are also multimedia components to the news release such as logos for the companies, social media links and images of the products the company sells.
For example, a while back I received a press release containing the following sentence: Release 6.0 doubles the level of functionality available, providing organizations of all sizes with a fast-to-deploy, highly robust, and easy-to-use solution to better acquire, retain, and serve customers.
Since press release is one of the best sources of website traffic and heavy readership, setting the bar higher in choosing where to post press releases should be a key factor. This will not only help PRs get into Google news but will also increase the company’s credibity and professionalism.
We have crafted this comprehensive, easy-to-follow press release template complete with a promotional plan and considerations for your next announcement. We use these same guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.
To maximize the reach of each social media post, build cross-promotional partnerships. This means making a pact with fellow filmmakers or bloggers/vloggers to share each other’s posts. People are much more likely to share posts that have already been shared a few times. You can also mobilize your production team to do this, but it usually works best among parties that are each promoting something and spend a lot of time online.
True Success Café is announcing free gifts of personal development products for members of its online community. These resources are for anyone who wants to achieve their goals quickly and program themselves for accelerated success. The bundle to be given away include 9 audio affirmation recordings… – March 04, 2018 – True Success Cafe
Final Thoughts: Over the past few years, the popularity of PRWeb as an affordable newswire has dwindled. However, if you do not mind spending $99 for the placement of your news on handful of sites, including financial feeds, social media and PRWeb website, you can give it a go.