how to get a press release picked up by baltimore sun how to write a press release template free

Write the location and date of the launch. You will need to write the city, state and date (current date of the release). The city and state should be the same city and state of the company’s headquarters or product launch.
Have you ever considered about adding a little bit more than just your articles? I mean, what you say is important and all. However just imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and video clips, this blog could undeniably be one of the most beneficial in its field. Great blog!
My most successful recent pitches have been “media drops” which entails dropping the product off at the studio, radio or tv station, or newsroom, together with the press release and background information materials.
Through eReleases, press releases will also receive permanent storage in PR Newswire for Journalists. This searchable newsroom is a valuable research tool to more than 90,000 registered journalists, writers, and reporters.
By making them simple to read, with simple formatting and expected places for dates, times, headlines and so forth, you make the journalist’s job much easier. And when you make their lives easier, you are more likely to get coverage in the newspaper, magazine, website, or news broadcast. . 
Search engine optimization (SEO) refers to the process of optimizing a website to improve how it ranks on search engines like Google. The higher a website ranks, the more likely it is that people will click on it and visit it. If many high quality websites, such as the Washington Post or USA Today, link back to your company’s website then search engines will “know” that your website is of a higher quality as well. This will help to increase your ranking on that search engine’s results page.
First, plan on using an email address on an actual domain. A few sites don’t allow free email addresses (like Gmail, Yahoo, or Hotmail), so it’s good practice to use a standard email address for every site. I use “info@mikemunter.com” for all my press release testing and submissions.
VNRs can be turned into podcasts then posted onto newswires. Further to this, a story can be kept running longer by engaging community websites, which are monitored and commented on by many journalists and features writers.
Should you do a bulk press release to all with a paid distribution service?  Your strategy must represent your business and vision.  Question:  What is the point in doing so? If you had a specific press release for each venue with a specific landing page for each, wouldn’t you have better opportunity to test for results?
You might be able to rank a press release in Google for a non-competitive term, but in general, I don’t expect it. Nor do I expect to receive any referral traffic. If either of these things happens, I consider it a bonus.
Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader’s attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the press release. Then compare this new opening paragraph with your initial first paragraph.
This process involves creating a website section or landing page that houses all of the press releases your organization publishes. Then your graphic designer or video team would create content for your social media specialist to add to your social media posts.
With 2006 sales of almost $11 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including biscuits, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at http://www.kelloggcompany.com/.
Include the company name in the headline, any subhead, and in the body of the first paragraph for better visibility via search engines and for news professionals and other readers. If you’re mailing a hard copy, you may put it on company letterhead.
One of the things that drew us to select eReleases in our list of best and free press release websites was the easy-to-understand press release distribution packages. They have three pricing levels to choose from for their press release services, with clearly stated benefits.
While you can use these releases to build buzz around your brand and establish yourself as a thought leader, this content is likely used to drive engagement, demand and leads. To that end, be sure to include a direct call-to-action to optimize potential for audience engagement.
Choosing the right press release distribution service involves much more than getting your news out to the right media–ultimately, the best press release distribution will have the outreach and policies to make you feel comfortable, confident, and accomplished. 
And time your releases right. If you want to send out something at the beginning of the tour as a kind of save the date that’s a good idea, but be sure to follow up with individual media as relevant dates approach.
While content, like blogs, may allow for plenty of creativity in style and structure, the same isn’t true when writing a press release. Paid and free press releases all should follow a set format which includes the headline, intro, essentials of the story, quotes, and then a brief ending.
Some sites tell you exactly how to get your link in the published press release and/or author bio. Some don’t. Check your release carefully before submitting and make sure to add HTML coding: keyword when necessary.
If you were going to write a press release about your new product, it needs to be newsworthy. In other words, nobody wants to read a press release that just says, “Hey, we made a thing!” Instead, arrange your press release so that it includes the most unique benefits of your new product.
The list of free pr sites is GREAT – I thought I’d done most of the ones that are out there that get ranked in Google, but you had some additional ones that I used after reading this – and they were easy. OpenPR.com and Newsvine. Both seem to be solid and reputable, I’ll be curious to see if we show up in Google after using them!
The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. 
Now that we have told you about how you should you go about writing a press release, we are sure that you can write one on your own. But when you are writing, you must keep in mind the following tips;
Remember, you are courting editors, journalists, or TV producers – not consumers. They’re not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary. Stick to the point and be sure to include the essentials. Press releases are usually no more than one or two pages long and contain complete media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, ‘THE END.’
Bath Planet recently held their annual conference in Tampa, Florida. The conference included all 149 Bath Planet dealers from across the United States. The event allowed dealers to learn more about new and upcoming products for 2018.
From Trump to Heinz, some of America’s most famous family names and brands trace their origins back to Germans who emigrated to the country in the 19th century. Researchers from the University of Freiburg have now found that climate was a major factor in driving migration from Southwest Germany to North America during the 19th century. The results are published today in Climate of the Past, a journal of the European Geosciences Union.
PR-USA allows keyword anchor text (be careful not to over-optimize) and automatic URL links. One glitch I found with PR-USA is they randomly published one of my press releases on a different website. The good news is my dofollow link is in tact, but the Gudelnews.com home page is a PR3, not the stronger PR5 I was hoping for from PR-USA.net.
A press release is a written communication that reports specific but brief information about an event, circumstance or other happening. It’s typically tied to a business or organization and is provided to media through a variety of means. 
I was wrecking my brain all weekend about this and come up with a similar conclusion. I’ll do a soft launch and then send my pitch to people. Thank you for your insite. Also I have been looking into ad networks.
Bad publicity could be due to anything such as an industrial accident, a racist statement, a product recall or anything else. A press release is required to resolve such issues and clear the misunderstanding from the minds of the consumer. In this type of press release, the language and tone is different. The tactical language ensures you put a good spin on the bad news to make it uplifting.
In a month-long trial by Vitis Public Relations, just three of 60 free press release distribution sites (Online PR News, Open PR and PR Fire) won mentions in Google news.  Four (PR Fire, News Wire Today, PR Zoom and Idea Marketers) won placements in Google web results.
For our press release, we decided to take a women in leadership angle. This is because we noticed a lot of buzz recently about women in leadership roles, which in the past was dominated by men. This approach worked well for us. We had our press release written about in over 30% of the outlets we sent the release to, including coverage in Talking New Media and Street Fight Mag.
Of the three releases that PR Fire accepted, all three appeared on page one of Google search results for the phrases we searched on. For the runners up, at least one of the releases on those sites appeared on page one. Note: News Wire Today appears to be a copy of PR Zoom, but on a different domain name.
Despite the discussions all over the internet, a press release can have SEO value and be part of your 2015 SEO strategy. The biggest factor is that the press release itself has merit and provides value to readers. This will ensure others pick it up, giving you backlinks and referral traffic!