how to format a press release associated press release

Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler (2014)
Hi Mike, thank you for your comment and suggestion! I think adding that line would be a good improvement for the template. Once I get some time, I’ll try to make that adjustment. That said, I may take your suggestion a bit further. Instead of saying FOR IMMEDIATE RELEASE, I may put something like FOR IMMEDIATE RELEASE or EMBARGOED UNTIL [INSERT DATE] so developers know where to put the for immediate release or embargo date 🙂
“Dogs are sensitive to loud noises, we all know that,” said Lisa DiFranco, CEO of The Pet Spa, Inc. “In the past, the only thing available to help calm our beloved pets were tranquilizers. And who really wants to drug their pooch?” asked DiFranco.
Pressat is both a simple way for businesses to manage their own online and offline PR campaigns without the cost of hiring a public relations company and a great asset to agencies looking to push clients new even further.
Our analysis of the distribution network gauges the overall depth of different channels and publishers which press releases are releasing. In addition, time is spent understanding the types of journalists and professionals which the press releases reach. This process is used to ensure that recommended PR distribution companies are in the eyes of those which produce the news and informational resources in each advertised industry.
The question is whether or not you’re targeting publications that would really be good match for your news story. If so, I would write down a few of the important names and send them a personalized message, in addition to your press release.
To make the most of your press releases, it’s important to find a distribution service that meets your needs. For many, free PR services provide the perfect solutions for affordability, visibility, and efficiency.
A trend I’ve noticed is that many past free press release websites are no longer free (but let you set up a free account to then pay). If you find any of these sites no longer offer free press release distribution, let us know by commenting below.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she’s also using for her own bling flip flop company.
Advance notice helps too. If you have an event you are trying to get covered, waiting to send notice until editors are rushing out of the door on Friday evening could lead to a missed opportunity for media exposure. Editors will have to scramble to fit it into their story budgets for the weekend, leaving a bad taste in their mouth about your company.
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