gov hogan press release well written press release

Consistent with Section 601 of the Implementing the Recommendations of the 9/11 Commission Act of 2007, as amended (50 U.S.C. 3306), the Director of National Intelligence is disclosing to the public the aggregate amount of appropriations requested for Fiscal Year 2019.
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Writers and journalists are always looking for good story opportunities to post on their publication’s website – no matter the size or amount.  In many cases, any legitimate story is better than no story.
PR has seen many changes in the past few years — including technology, distribution of news, and the challenges facing journalists. Do these changes signal a shift away from the press release? Not at all! When crafted correctly, press releases are valuable PR tools. Learn what press release best practices for 2018 can make your news and announcements more effective in today’s competitive world.
Add your contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. If you are comfortable with the idea of letting your key people be contacted directly by media, you can provide their contact details on the press release page itself. For example, in the case of an innovation, you can provide the contact information of your engineering or research team for the media.
Signal the end of the press release with the word Ends in bold. After Ends, write For further information, please contact and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily. The more accessible you are, the better.
The first thing you should put on your press release is your company logo at the top center of the page. If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo.
4.     Press releases can establish you as an industry expert. Why is it important to be seen as an expert? First, expertise helps you gain the trust of your customers. Once they trust you, they’re likelier to buy from you. But being an expert is also good for media relations. Whenever the media needs someone to comment on a story related to your industry, you want to be the one they call on.
Part of the body can include different types of media content, such as photos, videos, and audio clips. Be sure to also include the original files so that your media contacts can use these clips if they wish. Media content can help you stand out on both social media and search engines.
8) Complement your existing marketing campaigns. A press release or a series of press releases that span many months can work jointly with other types of marketing, such as article distribution, social networking, and pay-per-click ads.
What’s more, press releases are cost effective. If the release results in an article that (for instance) appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
The most important thing to think about when writing a press release is the target audience. The readers of a niche magazine or website will be very different to those that read the local newspaper. In fact, you should write different versions of your release for the different audiences you are targeting.
Some sites that promote themselves as free sometimes offer very little for nothing. The free sites frequently do not actually distribute news to media outlets, but only post the release on their website – sometimes for only a limited time. They may urge visitors to pay additional fees to “publish” the press release or to “upgrade” for additional services, such as including live links or posting the release beyond the minimal time period. Some sites merely run advertisements that link to other press release sites.
TITLE: Keep it short and enticing, and use the active voice. Avoid including too much scientific detail in the title. For example, “Cancer cells communicate through a new molecular messenger” is a better option than “Microvesicle-derived microRNAs are important for intercellular signaling in tumorigenesis”.
Patients will also enjoy the same caring, relaxed atmosphere that Fertility Solutions creates at each of its clinics. The new clinic is located at 23 Elsa Wilson Drive, Building B, Suite 22 of the Nucleus Medical Suites.
That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them to gain backlinks, rather than sharing news topics.
SILVER SPRING, Md., March 2, 2018 /PRNewswire-USNewswire/ — As part of the U.S. Food and Drug Administration’s ongoing efforts to protect consumers from health fraud, the agency is reminding consumers to be wary of unapproved products claiming to…
Pearl, Allison, everyone at eReleases is just so professional, caring, and always available to share their considerable expertise. I cannot imagine every using another service! Thank you so very much!
theplace4vitamins.com was founded in 1997 to provide consumers with a wide choice of vitamins, supplements and herbal products. The site offers a range of articles, research materials and message forums for the health conscious consumer.
In the next paragraph, include a biography about the speaker or group that is coming to campus. This may begin with a short description of the person’s job and additional title information, and about the company/organization they are with. If your event is a performance, also would be appropriate to include a description here.
While you can use these releases to build buzz around your brand and establish yourself as a thought leader, this content is likely used to drive engagement, demand and leads. To that end, be sure to include a direct call-to-action to optimize potential for audience engagement.
  Maintaining a digital presence is extremely important. In fact, nearly 8 out of 10 of people research a company online before visiting a small business or making a purchase with them. Today, customers demand frequent communication in order to take action. They expect brands to be present across multiple mediums — search, social media, content […]
Choosing the right press release distribution service involves much more than getting your news out to the right media–ultimately, the best press release distribution will have the outreach and policies to make you feel comfortable, confident, and accomplished. 
The Associated Press and United Press International wire services both put out complete listings of upcoming events to all their television, radio and print media subscribers. You can telephone your release in without mailing a release, if necessary. You can do this as late as 12 hours before the event.
Indicate at the top of the release whether it is for immediate release or under embargo, and if so, give the relevant date. Remember that it can be frustrating for journalists to receive information under embargo that cannot be published straight away. An embargo does not mean that journalists can’t contact you about your story, however – it just means that you are asking them not to publish it before a particular date.
Twitter is a good place to start. Find writers who cover similar productions to yours. If it’s a sci-fi, find the sci-fi enthusiasts. Get to know the content producers. Read / watch their material. Share their material on social media (it goes both ways!). Essentially, you should build relationships with people who have extensive (real) online reach. Check out the Twitter lists on the bottom of this page.
There aren’t really a prescriptive number of pages or word count. It can vary depending upon the information the release is covering. The key is to keep it concise and not overly verbose, but at the same time make sure that you have all the relevant info included. So, the length can really vary depending upon the announcement.
While some of the best press release distribution services will only provide a limited number of helpful tools, 24-7 Press Release has a large knowledge base and tons of helpful content related to press release distribution.
Ideally, you want your press release to land in the recipient’s primary inbox. This is why you should not send bulk emails to hundreds of contacts. Using Mailchimp or another newsletter service will usually get your email categorized as a promotion, not primary inbox material. Even individual emails can end up in the spam folder if the sender’s email / domain is blacklisted. Check yours here:
No estimates can be given as to when your press release, if picked up by our PR editors, will go live on our site and via our distribution channels. It all depends on current workload and backlog, and sometimes can take weeks long. Next day distribution is guaranteed if one of paid PR distribution packages is used.
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Know the sites who have published your press release, how many views it has received, and detailed search engine and social media stats. Easily download each report and share with your team and important stakeholders.