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Subheads are remarkably useful tools, yet usually overlooked by press release writers. Basically, the press release subhead gives you the opportunity to flesh out your angle and further hook the reporter, without stepping on the drama of the press release headline.
“While free press release sites are tempting, I’d advise not to use them for distribution. Google has labeled many of them as spam. If you have a good news release that is worth getting out, spend the money and distribute it through a reputable site such as Business Wire, PR Newswire or Marketwired,” comments Sara Callahan, owner of Carter West Public Relations.
Journalists, media and customers are always looking for the latest happenings in your industry. Your custom newsroom helps centralize your content into one convenient place. Press, News, Events and Company information can be listed on your newsroom.
Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader’s attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the press release. Then compare this new opening paragraph with your initial first paragraph.
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
Less is more. Let me say that again, do not go over-board with hyperlinks and anchor text in your press releases. Use only 2-3 links for every 500 words of text in your press release. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs.
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
Your readers might be interested to get started with it now. I recently released a template that you can use to create your own (mobile friendly) social media press release. It’s free and open-source.
We recommend PR Web as the best press release distribution service for online exposure because they include significantly more online resources in their distribution network — over 30,000 compared to over 5,900 for eReleases and over 1,400 for PR Newswire.
Sometimes a press release is distributed early and embargoed – that is, news organizations are requested not to report the story until a specified time. For instance, news organizations usually receive a copy of presidential speeches several hours in advance. Product or media reviewers are commonly given a sample or preview of a product ahead of its release date.
Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy and blogging. When not at CoSchedule, Breonna can be found running around with a cup of coffee in hand and at least 3 books stuffed in her bag.
4. Body. The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. This part of the press release can be a bit more descriptive than previous sections.
If you had any idea how many people write about entertaining their parents by singing into a brush when they were kids in their press releases, you would be shocked. Spend some time thinking about what makes you unique. all, you’re competing for coverage with other musicians. Most of them love music, too, and most of them have a long history of loving music. Loving music is a beautiful thing, but it is not what sets you apart from the other musicians promoting projects. Instead, look for interesting things about the recording process, your work history, your tour plans and so on.
PRLog is designed to help businesses of all sizes, from small to large, with their online marketing, and the website offers services including not just press release distribution for free but also press room hosting, a business directory, job listings, and an expert directory.