garmin press release partnership pr newswire press release template

While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.
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Write the second paragraph of the body. This area should provide more details about the key benefits of the product and needs it fulfills identified in Step 4. This area is the ‘bulk’ of the press release and can be up to five sentences long.
When done correctly, a press release is an excellent way boost your business and spread the word about your newest offerings. Keep in mind, however, that learning how to write a press release for a product is a process, though, and there are skills that you need to know to execute the task properly. Fortunately, these things are easy to learn!
Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
While operating under the same company, there are two versions of this free press release distribution: free content distribution and paid content distribution (targeted). Both offer different services for different business needs, creating a versatile free press release service.
Really good, clean, crisp, grammatically correct writing is so important in creating a positive impression of your company, says Lauren Selikoff, chief marketing officer for Allison & Partners, which works with Samsung and Michelin and is based in San Francisco. This is not a task to turn over to the intern.
Ben Moskel, President of Apex Next, will host an educational marketing event for attorneys and legal professionals. During this informal free workshop Ben Moskel will explain new online strategies that attorneys and law firms can use to grow their business. The strategies focus on acquiring new clients… – March 03, 2018 – Ben Moskel
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The second paragraph expands on the first, giving a bit more detail. Often, the third paragraph provides a quote. The fourth paragraph outlines final information, such as other products in development, for example.
Reliability: As a popular free press release distribution site, there is a focus on reliability at Free Press Release. This site has also been in operation for many years, and it has built an extensive, quality network and user group.
The use of multimedia in any form (photo, video, audio, downloadable files, etc.) can greatly increase the pickup and visibility of your release. In regards to photo options, we have the following available as add-ons to your release:
Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest — and even that’s a generous assumption. Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
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Monitor and start following the writers you think are a fit for you and you’ll get a sense of not only what they cover, but who they are – and that’s important. Writers want to know that you actually follow them and enjoy their journalism. Tweet them a story that has a connection with your business. Sometimes, they’ll tweet about a story they’re working on and that they are looking for a source (we’ve had a lot of success with this). Respond to them if it’s relevant to your business or expertise.
A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.
Another idea is to give them a suggestion on where your news may fit in their publication. For example, you suggest that your press release may be a good for the X section. These tips demonstrate that you know something about the media outlet and aren’t just spamming them with your press release.
The key question to ask yourself before preparing one is, “Who cares about this information?” And as long as the answer is people who will turn to the press for information, you’re on the right track with your press release.
Personal and pertinent quotes add a human touch to your release. It makes a reader feel like this is not just another commercial company looking for the limelight. A quote gives the message that your news affects real people, and others will want to hear about it.
If you’ve identified the publication and the section you want to pitch your story to, and are just missing the correct journalist contact information, make sure you know where to find it. To begin with, you can use a limited free version of the sites below to begin your media list. Each allows you to look up email addresses and phone numbers for a few free contacts before asking for a fee:
The company is part of global media intelligence company Cision and serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa, and Asia-Pacific regions. It has 35 offices in 18 countries, including 10 in the U.S.
Before you write and issue a press release, ask Is there news value in this story? Too often businesses write press releases about topics that are not newsworthy. Fact: if the journalist does not consider it newsworthy and engaging, it won’t get coverage.
With timing, there are two things to worry about – how much notice to give and the date and time of actually sending the press release. Let’s face it – stories about (indie) films are not Breaking News. Many channels have their “low urgency” items mapped out for weeks ahead, so if you’re hoping to get a story out before your big premiere, make sure you give them enough time to schedule it in – but not so much time that they will put it aside and forget all about it. How much notice is needed varies from hours to several weeks, even months. Smaller online channels usually have a faster turnaround, whereas traditional newsrooms plan further ahead. This is something you can actually contact the writers about – a good way to start building those relationships!
To be fair to the person’s red inked press released, some editors can be highly pedantic and merely like to assert their authority for no reason. Sometimes you have to simply accept there’s no pleasing some subs or editors. You can avoid their wrath with basic English practices, and George Orwell’s advice is always useful there. Effectively, don’t time waste. Get to the point.
A press release communicates to an audience that has no idea about the happenings of an event in question. Usually, the occurrence can be current or expected. By creating the awareness, you are able to get many people involved in the process so that your event gets as many people as possible.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
The biggest mistake you can make is sending out a blanket press release without knowing its recipient or recipients. Make sure if you’re sending a release about your country band that you’re not targeting a newspaper’s transportation reporter or movie critic. Get to know a little about the writer or writers you really want to target before you email them, whether that’s reading their work or following them on social media.
Because there is an existing relationship—and often an IT connection—between press release distribution services and multiple media outlets, using one of the best press release distribution services to send out your news can often ensure it is formatted correctly to be picked up instantly by multiple media outlets.
However, if your release is not almost picture-perfect, it will go in the rejection pile with all of the other shoddily composed (and promptly rejected) news releases that editors get bombarded with day after day. Read this article by the Torontoist to find out what editors – like the one at the Star, who was mentioned in the article – do when they are over-inundated with error-prone articles and news releases.