frontpoint security press release drafting a press release

To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. These press releases are usually used by professionals with the core reason of building public relations and gaining publicity. In the proceeding article, we are going to discuss about how to write a press release, how it works, its samples and formats along with some more important information and tips. So, without further a due, let us begin.
The first body paragraph should present the who, what, when, where, and why/how of the press release. This should act as a short summary that gives the reader a general idea of what the whole story is about. You should stick to the facts here, and avoid hyping or trying to sell your products or services. The body text should be typed in a non-bolded size 12 font.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: http://www.ereleases.com/7cheaptactics.html
I want to be a trusted resource for that media so I’m trying to give the journalist all the information when they need it so they don’t have to go anywhere else, says Gillian Pommerehn, director of public relations for Crosby Marketing, which is based in Annapolis, Maryland, and whose clients the U.S. Department of Agriculture and DuPont.
Our editorial team quickly reviews and notifies you of any corrections that need to be made to your press release submission. Press releases are reviewed in 12 hours or less. Fast turnaround times are our priority.
Once you’re ready to launch, check out our comparison of the top press release distribution services for small businesses. While results, by nature, are unpredictable, we found eReleases to be the most promising. Their distribution network includes Associated Press, PR Newswire and their own network of journalists and bloggers. Click here to check it out.
Quotes add life to your press release. When you add a relevant quote to your press release which emphasizes on the core announcement, the media will quote that in their own coverage of the news and you will likely get the attention and generate the positive image you had hoped to establish.
A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!
Whether a certain channel or journalist takes interest in your production depends on things like your budget, genre, subject matter, filming location, cast members, awards or other related things such as a unique production method. Start by defining your strategy. Ask yourself, who would consider your production newsworthy. Based on that, you can choose to focus on the mainstream media, freelance writers, indie film websites, notable bloggers / vloggers or other mavens. Depending on your subject matter, you may even find traction outside the typical channels. For example, with a documentary about mental health – approach mental health organizations.
While this may seem like a simple approach, it serves a critical purpose. First, it gives journalists something to pull out of your press release and use in publication. Second, it inspires confidence within the people reading your press release.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
Newsvine is an article hosting service that gives power to its users. With most news sites offering a one-way stream of mainstream articles chosen by staff editors, Newsvine puts its users in charge. Community members can publish their own articles, share other interesting links they’ve found, and participate in spirited debates about anything and everything that’s happening in the world at any given moment.
Some public relations firms send out video news releases (VNRs) which are pre-taped video programs that can be aired intact by TV stations. Often, the VNRs are aired without the stations’ identifying or attributing them as such.
Describe what your company does in clear, plain English, include a link to your company’s homepage early on, and make your boilerplate succinct and straightforward. If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.
Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
PR.com is a leader in paid and free press release distribution. To reach journalists, increase online visibility, and attract new customers, submit via our global online news and press release distribution service to top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
With over 60 years of experience, this top press release distribution service has built relationships with thousands of journalists and news organizations. As a result, when you use their press release distribution services, you can be assured that your news is going to be widely distributed.
http://www.PressReleasePoint.com/ has started a exciting free service for submitting to free PR websites. Yes it is free to submit press release to 20 free PR websites. We hope that some of your readers will find this service useful. We request you to convey this message to your readers. Perhaps you can add this as a foot note to this blog post.
An effective press release written for a product launch allows you to attract attention from high profile media groups and also get the attention of target buyers in your market. A well written press release can increase brand awareness and also promotes your online presence. Remember that writing about critical features, benefits and the ‘why’ behind your product launch all help create a high impact message. Whether you’re a start-up or an established corporation, here’s how to write a press release as an announcement for your product launch.
Giving out a press release is a great way to get publicity for an event. In a press release, you print various details of a particular matter in a newspaper, which helps in getting the interested people know about it. It is different from an advertisement and has to be written like a news article. Press release templates are report templates which can help you in understanding how to write a press release the right way.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they’re intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley. This was not a standalone effort however; but rather a tactic used to achieve some very specific market communications goals (which were all met).
It was always great working with eReleases. They constantly run specials rewarding companies that use them often. Their staff is always great to work with, helpful and very knowledgeable. I have worked with lots of PR distribution companies and eReleases is by far my favorite.
Cross promoting is often referred to by many in the industry as the “Free Form of Advertising,” which is exactly how the Edward Lowe Foundation references it. Cross promoting can exist across vast mediums, with public relations being one of them.
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The question is whether or not you’re targeting publications that would really be a good match for your news story. If so, I would write down a few of the important names and send them a personalized message, in addition to your press release.
So instead of stuffing your next release with jargon, take a page out of our book (okay, fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle will often help carry your content and increase the likelihood of social sharing. 
This press release is indexed by Google as indicated by the live snippet. Since Google has crawled this web page, the dofollow link in the release is slightly boosting the authority of the page it is pointing to, helping it to rank a bit better in Google.
One of three things happen when you get one of about 100 press releases every day (on a quiet day) … 1) Read the first par and trash it (so make that first par relevant and to the point); 2) Continue reading and use the release as is or trash it (so make sure it is well written, short and to the point, and ready to use in the style of the newspaper / site you have sent the release to — if they only use sponsor names once, only use them once; if they use a style for acronyms, use the same style; if they use Mr / Mrs / Ms /Dr before surnames, use them … or don’t if they don’t; and NEVER refer to people by their first names if the site / paper does not); 3) Read it and follow up so make sure there are relevant contact details that are easy to find.
The press release was an announcement that my client’s books were available at the Fest for Beatles Fans event in Chicago and they can be purchased already signed by the authors. Not only did this create a boom for my author’s books, it generated traffic to the Fest website which has won me brownie points with the owners. This release is also timeless and can be linked to on social media again and again.
Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it’s my job to help take the business dealings of innovative tech startups and turn them into press coverage — and one of the first steps my team and I take is writing good press releases on our clients’ behalf.
Press releases should always be written according to the comprehensive, and cohesive, market communication strategy already in place — which is based on an in-depth analysis (demographics, psychographics, and sociographics) of your target audience — and framed to help reporters convince their editors of your topic’s newsworthiness.
Regardless of whether you’re using free PR services or premium options, the above sites are leaders at what they do, with extensive networks, simplicity in the submission process, and additional guides and resources to help clients create the best possible content and maximize the impact of each PR they distribute.