free press release press release template ap style

Content is more than just text. Its visual and a picture is worth a thousand words. Help convey your story with images, photos and video. Premium submissions allow you to include a variety of content to strengthen your image, brand and news.
This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely. It can also help busy journalists understand what your press release covers and pick it up if they see fit.
Would you prefer to follow some old school thought for your business or brand’s recognition? Definitely not! Following the old school of thought is not advantageous for your business anymore. It can seek to ruin all the efforts that you have made to build your brand. Success comes to us when we follow a new school of thought and the current trends. Similarly, when it comes to devising a public relations strategy, you need to come up with strong content to represent your brand.
The idea behind this press release and why it’s effective is it was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable non-profit organizations, like The Arbor Day Foundation, that give back to the community and help our This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers.
Even as consumers become more in love with their phones, there is a growing annoyance with distracted behaviors that people exhibit while they are using their phones. A full 50% of users have tripped or walked into something or someone while using their cell phone. Another 19% have admitted to dropping their phone in the toilet.
That means your release needs a good headline. That can be something saying how your new product is going to make life easier, or how it relates to a news event. Your headline should be an attention-grabber, so reporters can see right away how the announcement affects their audience.
I like to choose brands or long phrases that include one of my target keywords. I rarely choose exact match keywords (10% or less) because of risk of being penalized by Google. This is referred to as “over-optimization.”
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg And coming up next … why a local cafe owner is giving a free coffee this weekend to anyone born in July. If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.
News reporters are under a tremendous amount of stress to churn out stories. Consequently, any news item that’s delivered to them press-ready is a blessing. Translation: if you can craft a press release that already reads like a quality news story, it’s far more likely to get published. So, how do you write a news story?
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The Horror Writers Association (HWA), the premier organization of writers and publishers of horror and dark fantasy, announces this year’s Bram Stoker Awards® winners after a ceremony held at the historic Biltmore Hotel in downtown Providence, Rhode…
Jackson Hole, WY, January, 2018/Newswire – The First Baptist Hospital in Jackson Hole, Wyoming has announced a new member to its hospital team responsible for proactively removing virtually all risk of hospital-based infections. The new team member is the Agent J SuperVac. Agent J is a disinfecting robot that kills 99.9% of all germs that can live in health care environments and will be deployed in each of the hospital’s surgical areas.
Hello. Although I personally reckon this post is a bit prescriptive (I prefer devs to just say Hey, I’ve made a NEW THING! Here it is!, there are some good tips regarding content to possibly include. (Just, y’know, avoid doing the robot thing. I get 50+ PRs on a good a day (on a bad day, I get more), and many of them look identical in structure and that’s a FIVE-ALARM WARNING to bin every one of the things.) In terms of format, though, speaking as a journo, sending me a Word document is a really great way to get me to immediately delete your PR. Send the text in the *body* of the email, so I can easily access and search it later. Do not make me load up some other app or even fire up Quick Look to view your copy. (Also, a *huge* number of devs I know don’t use Word these days, threatening any fancy formatting. PDF’s fine for an online press kit, though—no problems copying and pasting from it, assuming you’ve done the PDF right.) And I’m sure this sounds grumpy as hell, but when you’re bombarded by email, you need to be able to filter things very quickly. Open the attachment to read about my new thing loses to My new thing is…
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
Sounds good? It really is. It is provided you can survive the sticker shock. A single press release starts at $299.00 and goes up to $499.00. This does not include a writer, although the site does offer writing services in addition to the release submission.
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Everyone is promoting their products and services online to increase visibility.  A really good and cost efficient way to increase exposure is through press releases.  There are a lot of free press release distribution sites out there, but here are our top 5 picks for PR and Communications teams to explore:
Boost awareness with all the benefits of Basic and Standard photo options, plus receive distribution to AP Photo Express, archival on AP Images, NewsCom and PR Newswire image archive sites, and image re-use at no charge, for up to one year.
Jump up ^ Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; Hanssens, Dominique M (2013-05-29). Product Innovations, Advertising, and Stock Returns. Journal of Marketing. 73 (1): 24–43. doi:10.1509/jmkg.73.1.24.
After you’ve loaded up your title, intro text, and release body, click the BLUE CHECKMARK to “apply”. This is will produce a Thank You message (see image) and you’ll know you have successfully submitted.
America’s teenagers are angry at Hollywood for glamorizing ultra-thin bodies, and many girls say they feel too self-conscious about their bodies as a result of watching TV, movies and music videos. The findings are gleaned from more than six months of ongoing discussion and debate at the website theplace4vitamins.com. According to theplace4vitamins.com President John Smith, anger and resentment toward the Hollywood ultra-thin runs deep, particularly among teenage girls.
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At its best, a press release succinctly describes the “who,” “what,” “where,” “when,” “why,” and “how” of your project in a manner that makes media professionals stop the presses (so to speak) and say, “Wow! Now this is what we’ve been looking for.” At its worst, a press release reads as little more than an unintelligible sales pitch teeming with errors of every kind.
The second last thing that is necessary to be put in the press release is the background of the company. In this section, you need to include the complete information and bio data of the company. You can describe your company, talk about its products and services and everything that you think is necessary to be discussed.
I’d recommend reading the interview I did with these high school students. It could be inspiration and also has good tips: http://www.crowdcrux.com/learn-how-these-high-school-students-raised-money-on-kickstarter-without-a-dime-of-capital/