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These free release services often serve as an excellent learning opportunity to discover how to hone your writing and distribution techniques and ensure that, once you do move to a paid distribution option, you will have mastered the art of structuring and writing a press release. 
Very nice and relevant post. Can you also explain how to get it published? Do you write keeping a publisher in mind? Or do you write and send to many publishers, to see who is liking the story and ready to publish? Do the publishers charge?
Our analysis of the distribution network gauges the overall depth of different channels and publishers which press releases are releasing. In addition, time is spent understanding the types of journalists and professionals which the press releases reach. This process is used to ensure that recommended PR distribution companies are in the eyes of those which produce the news and informational resources in each advertised industry.
Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it’s my job to help take the business dealings of innovative tech startups and turn them into press coverage — and one of the first steps my team and I take is writing good press releases on our clients’ behalf.
Conveyor Application Systems (www.slingers.com) is pleased to announce that the tier 4 engine conversion is complete and the first of the new AT7 Tier 4 Slingers are rolling off the assembly line. – March 03, 2018 – Conveyor Application Systems
http://www.seenation.com This site is a leading Internet press release and articles distribution service. We are grateful for your interest in our services, and we look forward to being a valuable resource for you. We strive to be a quality resource for both authors, publishers and end users alike.
In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley. This was not a standalone effort however; but rather a tactic used to achieve some very specific market communications goals (which were all met).
Most people think that press releases get most attention when tough vocabulary is used in them. Well, everyone does not understand difficult terms and vocabulary. Unless an individual is able to understand the terms, they are never going to take an interest in reading it. Therefore, you should not use difficult jargons but should rather explain the main text in a simple an interesting way. The body should cover all W’s in addition to every detail only related to the news. No one can spare the time to read through the tons of information.
As you start to write your press release, come up with the creative angle first.  Take off your sales hat and think about it from the reader’s perspective:  why should I care, and what makes it special?  Once you have your angle, then state the facts which support the news as objectively as possible.  This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
You can use a press release distribution service to deliver your press release to all appropriate channels. If you’ve done your research, you can also approach freelance writers and newsrooms directly. Often the most effective method is the combination of these two.
“Free” is one of the most persuasive words in the English language and makes this press release title eye-catching. Also included in the press release is a link to the free practice test. This gives the reader immediate information without requiring back and forth emailing or other inconvenient actions.
A few years back, people used to go through the newspapers for the news but nowadays, the internet has replaced the role of the newspapers. Am I right in saying this or not? I am sure that you will agree to the fact that the first thing we do in the morning is to check our social media accounts. We go through the news feed on our Facebook profile and scan through the headlines on Twitter. We do all of this to see what is trending but what exactly makes us stop and actually read something? It’s the catchy and engaging content. That is where writing an engaging press release comes in.
The new Chinese line of phones features localized Chinese apps and charts of the most sought-after paid and free apps available in China. The phones also give users access to the world’s largest catalog of apps featuring over 450,000 apps in 30 categories including sports, news, games, business, and travel.
It’s easy to fill up a page with a creative, colorful narrative. Leave the artistry to the writers — pack your press release with hard numbers that support the significance of your product or announcement. If you’re claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling.
Miami, FL., January, 2018/Newswire – The Doggy Massage is the latest craze in treating dogs who exhibit nervousness and anxiety, especially during thunderstorms. One pet-loving company, The Pet Spa, Inc., has come up with this wonderful new solution: an at-home massage that you can give your pet in moments of terror.
Failing to include a powerful call to action is like selling tickets to a speech you’re giving, packing the venue…and then saying nothing to the audience. If people have read to the end of your press release, it means you’ve engaged and interested them. Don’t waste that opportunity! Maybe you want people to visit your author page, attend a book launch event, or check out some other aspect of your author activities. Be clear about what your aim is.
Thanx for the great list . I just want to ask you about Sharewellnewswire.com .Sharewell Newswire offers paid press release distribution services . It will be a pleasure if you add Our Website in Your data base .
I do not understand why you’d add a Word template in this time of the social media press release. The modern approach is to pitch a succinct press release like you describe via mail, and to link to an online (social media) press release. Such a release can be linked to on social media and can get picked up by search engines. It’s excellent to increase your exposure. Here’s an example of how I’ve built a template for book releases: http://www.prezly.com/social-media-press-release-example/book
WASHINGTON – Lawmakers on Tuesday introduced a resolution of disapproval under the Congressional Review Act, which would reverse the Federal Communications Commission’s unpopular repeal of Net Neutrality protections.
These days, the press release services market is quite crowded, making it difficult for marketers to decide where their money is best spent. To choose the best press release company, industry veteran Sarah Skerik recommends focusing on these four questions:
You know many individuals do not know the power of premium press release distributions. Especially paid ones. I had a product and hired someone to write a press release for me. Then I logged into my prbuzz website to submit the press release. This I found out did not work for me till a friend sent me a link to a Public relations expert who charged me $60 only and submitted my press release to over 500+ news outlets. She sent me a complete customized PDF report showing the tons of sites where my press release was submitted to. In no time I started getting steady traffic to my site and calls from philanthropists. I don’t know for you guys, but the point is having the best public relations expert for your PR needs. In case you guys need her services visit this link fiverr.com/heatherwilz You certainly will not regret this. I use her services on a weekly basis though. Its the best so far. I can now boast of international contacts for my products.
3. You’ll get a pretty report. The release distribution service(s) you choose will send you graphs and charts that detail how far and wide your news has spread. This will include the websites that picked up your news (there will be hundreds, but like a tree falling in the woods with no one to hear it, does content really exist if nobody sees it?), headline impressions (they don’t really matter), page reads (a significantly lower number, that may or may not matter), and interactions/clicks (see previous parenthetical). These reports look impressive, but when you dive into the actual KPIs and ROI, the results of the distribution will probably leave something to be desired.
Some sites that promote themselves as free sometimes offer very little for nothing. The free sites frequently do not actually distribute news to media outlets, but only post the release on their website – sometimes for only a limited time. They may urge visitors to pay additional fees to “publish” the press release or to “upgrade” for additional services, such as including live links or posting the release beyond the minimal time period. Some sites merely run advertisements that link to other press release sites.
For example, if you were writing a press release from Tesco apologising to residents for the upheaval caused by the building of a new store, you wouldn’t write “Residents are up in arms over Tesco building works” – that’s what the paper might print. You write “Tesco is taking residents’ concerns seriously and holding a public meeting on…”
There are several different associations of news agencies. EANA is the European Alliance of Press Agencies, while the OANA is an association of news agencies of the Asia-Pacific region. MINDS is a global network of leading news agencies collaborating in new media business.
A press release communicates to an audience that has no idea about the happenings of an event in question. Usually, the occurrence can be current or expected. By creating the awareness, you are able to get many people involved in the process so that your event gets as many people as possible.
Thank you for the informative post. I would like to clarify one question of mine: so it is not true that these authority backlinks coming from the news sites will boost google ranking of the page they are pointing to ?
A few years ago, I decided to keep track of how many pieces of earned media coverage came from direct pitching vs. the press release distribution services. That experiment ended after six months, when I realized I had literally hundreds of links to articles that featured clients…and all of them came from directly pitching reporters.
Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
As mentioned, we only included free sites with high ranks because you are who you associate with when it comes to search optimization and inbound links. Their ranks tell us about their SEO potential for any live links we put on their site. Over the years that we’ve maintained this list, PRLog has always remained at the top, but even sites like PR.com have lost rank across all search reputation monitors.
The two have more than 15 years’ experience creating and implementing press campaigns, and with that knowledge and experience, they sought to create a press release distribution site with essential, desirable features that was also affordable.
News agencies can be corporations that sell news (e.g., Press Association, Thomson Reuters and United Press International). Other agencies work cooperatively with large media companies, generating their news centrally and sharing local news stories the major news agencies may choose to pick up and redistribute (i.e., Associated Press (AP), Agence France-Presse (AFP) or American Press Agency (APA)) and Indian Press Agency PTI.
When choosing a topic for your press release, ask yourself a few questions: is this topic newsworthy? Do people or need to know about this topic? Is a press release the ideal medium to share this information? If your answer to these questions is YES, you can begin writing.