farmdrop press release press release samples for books

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
Not only are you getting Newswire.com’s highly trusted press release distribution service, but you are also sending to PR Newswire™. The largest, oldest and most trusted distribution service in the world.
The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist for reporting. Find out what newsworthy means to a given market and use this knowledge to hook the editor or reporter.
WASHINGTON — Demand Progress, Fight for the Future and Free Press Action Fund, which have organized many of the largest online protests in history, have announced Operation #OneMoreVote, an internet-wide day of action on Feb. 27.
A press release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information (who? what? where? when? how? and most importantly why?) for the journalist to easily produce his own story.
In the body of the email, explain what is happening, when and where, who is involved, how it’s done and why it’s newsworthy. Make sure to offer all necessary information – including important dates, names, and locations.
On the other hand, a press release is not meant for all public and if you want to target social media or your potential users you can also write an alternative press release. Check out this great post by CopyBlogger on how to write a social media press release.
One thing comes to the mind of any good journalist when they receive a press release: Why would I care? The news in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.  The first step is figuring out exactly what message you are trying to get across, and how it qualifies as news.
If you have a public relations budget, you can also send your release to a wire service for broad geographical distribution. Small companies can distribute through PRWeb.com for as little as $80, Black says. Other services such as Businesswire.com and PRNewswire.com are pricier but will expose your release to a broader audience.
The question is whether or not you’re targeting publications that would really be a good match for your news story. If so, I would write down a few of the important names and send them a personalized message, in addition to your press release.
The key is to spend some time absorbing the news in your community and finding ways your business can fit into the stories of the day. Was there a huge storm that just passed through? An insurance agency can talk to reporters about how to file claims or make sure you have coverage for the next weather event. A tree service can discuss the best way to get broken limbs off your property safety. A roofing contractor can discuss why your roof should be inspected to look for hidden damage. The key is to offer the reporter an expert source who can add depth to the story and tips their readers/viewers can use.
One thing about PRLog that stood out to us was that they offer a wide range choices for press release distribution. This is a big plus for those who would like to add exposure to other news outlets in particular industries—while still getting a reasonable price.
The balance of the press release serves to back up whatever claims were made in the lead and headline. In this case, you’d pull some quotes from the message boards (an aside here: if you really were to pull quotes in this fashion, you should only use the poster’s name or identifying information with his or her permission. Otherwise, simply say a 14 year old boy said… or a 16 year old Midwestern girl added… Also, if this technique appeals to you, be certain that a disclaimer appears on your message boards notifying posters that all posts become your property and copyright). Use enough supporting material to make your case, and to demonstrate that, whatever angle you’re promoting, it wasn’t something you slapped together carelessly.
Use bullet points or long lists. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release.
Despite the discussions all over the internet, a press release can have SEO value and be part of your 2015 SEO strategy. The biggest factor is that the press release itself has merit and provides value to readers. This will ensure others pick it up, giving you backlinks and referral traffic!
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6. Copy Body: Tell the story, add dimension and readability, with quotes, bullet points and paragraph heads in bold text. Give the reader reasons to keep going. Bold font and provocative section heads draw readers’ eyes in, and build more attention.
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
3. Dateline and lead paragraph. These elements range from 25 to 30 words and answer the who, what, why, when, where and how questions of your event. Keep the text simple and stick to the critical elements of the information. The format is: City, State, (name of service or publisher of the press release, e.g. GOOGLE), Month, Day, Year – details.
Beware being vague. Sure, essentially what you are always trying to promote is yourself – you want to get the word out about what you’re doing now, so people will be interested in what you’re doing in the future. However, even megastars don’t JUST promote themselves. They are the subject of profiles and interviews when they have new projects coming out – and those new projects are the focal point.
While writing a good press release is more of an art than a science, there are some tried and true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to create your own successful news release.
Honestly, I can’t advise for a free PR company. It is always better to pay a little bit to have better results. I would recommend Press Release Jet as they offer the most affordable rates on the market (starting at 69 dollars) and they also have access to an impressive media contact list, guaranteeing syndication to over 400 media sites. Also, their writers are professionally trained in press release writing. They know how to craft and format your press release to get the attention of journalists and reporters and so far I am satisfied with their services. At the end of the day I think the best way to find who offer the best services is simply try for yourself and find which one works best for you as only experience will tell you who is the best because they will all claim to have great services .
I have had success in gaining press release coverage by coming up with the right angle or “hook” to ignite the interest of the media – starting with the title. Tying something into a news making headline, holiday theme, or other topic of interest has always been a plus. I then tailor-make media lists by hand selecting categories, and personalizing which editor, producer, or other booking contact is the appropriate fit.
They provide a 15-page list of multiple media types and a 29-page magazine distribution list that are included in their Integrated Media PRO press release services. Their press release distribution reaches:
Send your release by email, and use formatting sparingly. Giant type and multiple colors don’t enhance your news, they distract from it. Put the release in the body of the email, not as an attachment. If you must use an attachment, make it a plain text or Rich Text Format file. Word documents are acceptable at most outlets, but if you are using the newest version (.docx), save down a version (.doc). Newspapers especially, are on tight budgets now, and many have not upgraded. Use PDF files only if you are sending a full media kit with lots of graphics. Don’t type a release on letterhead, then scan it and email a jpeg of the scan––that’s a waste of your time and the editor’s. Just type the release straight into the email message.
WASHINGTON — The Federal Communications Commission order overturning Net Neutrality protections was published in the Federal Register on Thursday morning, triggering a countdown clock for certain legal and congressional actions to overturn the widely unpopular decision.
Your CTA needs an action word (i.e., sign up or view) that prompts the reader to take the next desired step. Use language that creates urgency, such as Today or Limited Supply. Decide what action you want your readers to take, and craft a CTA that will nudge them in that direction.
Then, there is another school of thought that if you have the time and energy, you can post on as many sites as possible and get more sustained traffic and visibility to your site. If you’re so inclined, here is a list of over 60 free press release distribution sites, compiled by Press Release Point and they will even post to all those sites for you…for a modest fee. It kind of defeats the purpose of using free sites but for a few dollars, it could be worth saving your valuable time.
I am a business development consultant for a small financial capital management firm in the midwest. We conduct approximately 10 sizable transactions a which we feel could be press worthy. As I mentioned we are very small (less than 10 employees), but we are established (been in business 10+ years). What would you suggest the best route to take in getting the “word” out of these deals? A wire service mentioned in the article, perhaps Businesswire, or doing it ourselves? If we do it ourselves, can you give me any pointers?
While some of the best press release distribution services will only provide a limited number of helpful tools, 24-7 Press Release has a large knowledge base and tons of helpful content related to press release distribution.
A boilerplate is a short paragraph that explains the identity of a company and what it does. Boilerplate is optional, but it doesn’t hurt to have one to help identify your business. Think of boilerplates as a thumbnail sketch of your company that provides a little background information to the press. Once you’ve written a boilerplate, you can use it in all of your press releases.
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales.
1. Headline: Get readers to click on the link to the story. (social, search, etc.) Write the headline you want to see on the article in a target publication and write a headline that is interesting enough to tweet.