examples of press release press releases example

Sometimes a press release is distributed early and embargoed – that is, news organizations are requested not to report the story until a specified time. For instance, news organizations usually receive a copy of presidential speeches several hours in advance. Product or media reviewers are commonly given a sample or preview of a product ahead of its release date.
And television stations are a different story entirely. If you’re trying to get air time for an event, send out your press release to your local TV stations at least two days beforehand. Since news varies from day-to-day, a car crash can prevent stations from covering your event. But your chances are even lower if they receive your press release the same day.
Headlines written in bold! A bold headline also typically uses a larger font size than the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.
News agencies can be corporations that sell news (e.g., Press Association, Thomson Reuters and United Press International). Other agencies work cooperatively with large media companies, generating their news centrally and sharing local news stories the major news agencies may choose to pick up and redistribute (i.e., Associated Press (AP), Agence France-Presse (AFP) or American Press Agency (APA)) and Indian Press Agency PTI.
Put the words For immediate release at the very top of the page. The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters. Under that, put a subhead, often in italics, that elaborates on the headline.
From past experience I know you folks are great! I plan to have my latest book published before the end of this latest BOGO that I purchased. When my book is published I will submit the three releases that I purchased. A-One guidance — always from eRelease staff.Most appreciative.
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PR.com has a different layout than the other sites. Their categories are the main focus of their website which makes it easier to find what you’re looking for and allows for more qualified traffic to be exposed to your press releases.
CONTACT INFORMATION: Remember to include contact information for the corresponding author, including his/her name, email, phone number, and institution. Provide information for accessing the original paper, such as a URL or DOI.
Every element of your message needs to drive to your objective, e.g. driving traffic to a web site, getting people to register, or inspiring media coverage. Keep this in mind as you develop your message.
This press release was successful because obviously the content was of interest to the media and it had a catchy attention grabbing headline. I feel that we used the narrative to not only gain interest in the story, but to gain sympathy and understanding of the author’s plight, which contributed to the press release success (more than 5,000 hits). One must tell a compelling story in a limited amount of space in a press release. It’s more than the who, what, when, and where model. You want the reader to be drawn in immediately.
This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the PR industry are ready to dance on the grave of traditional press release distribution.