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We are currently using pressmediawire.com. They offer unlimited press release distributions for $1200 first year and $720 (40%) each year after http://www.pressmediawire.com/authorsignup.cfm I think it is a good deal. We also use http://www.seoprwire.com for free press release distribution. it is PR 3 and provides great results in searches.
Most public relations people will send an email, and that is fine. But what I have started doing is following up with the media who open the releases I send and offer them a free sample of whatever I am promoting. I’ve done this successfully with men’s underwear, sports medicine, and organic personal care items. Writers will contribute reviews and add your goods to their gift guides.
For your brand building it is better to share the articles written about you rather than just your own virtual press office – and don’t forget to add links to the articles to your “featured in” section on your EPK website.
Emphasize what makes your release important – What in your release is going to grab people’s attention? Why is it important to the community? Why should they care? Emphasize one or two of the basic elements above. For instance, if the mayor is going to speak on the issue at your event, it would be a good idea to emphasize the “who”. If your event is the first charity fund raiser at the new recreation center, the “where” would be emphasized.
With the huge onslaught of data that’s coming in, businesses have tried different methods to handle them all. Conventional database systems have been replaced with horizontal database, columnar designs and cloud enabled schemas. Even so, the role of quality analysis is still teetering on toddler legs because, in order to Big Data applications, you need a specific mindset, skills and knowledge, followed by a knowledge of data science.
Update: if you’re interested in our thoughts on paid-for news wire sites, check out our mini-review of paid-for press release distribution services, alternatively read our survey about how and why journalists use press release distribution services.
To increase your chances of getting coverage on your press release, it needs to have an attention grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray and pray method. Instead, tailor your press release to each person separately. That includes writing their name at the beginning and why the news is relevant to their audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES so that helped with exposure.
Given that none of the releases was picked up by any site that might be considered to be the source of a valuable link, it seems that there is little value in using these services for link building. However, some of the sites do provide links and a few allow you to tailor the anchor text. (If you’re not familiar with ‘dofollow’ or ‘nofollow’ links, a good rule of thumb is that the ‘dofollow’ or ‘followed’ links are the kind that usually give some SEO benefit and ‘nofollow’ links generally don’t.) Most sites either didn’t give a link or gave a ‘nofollow’ link.
Healthcare as we know it, is one of those industries that has transformed 180 degrees from what they stood for ever since human evolution. What started with herbs and prayers has drastically evolved into something so advanced that now it has seamlessly planted itself in not just the nearest clinic but even inside our bodies. All of this has been growing alongside the developments in technological advancements.
We’re more than just a blog! Our online software helps marketers turn analytics into insights that guide decision-making and growth. Kissmetrics is different because it ties every visit on your website to a person – even if they’re using multiple devices.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
I apologize if this comes across a bit rude. I followed your guidelines and did plenty of research into writing a press email. I sent to over 60 gaming sites using the videogamejournalist spreadsheet and filtered out any of the non-related ones. Out of those 60 only ONE big site PCgamer took the chance to reply. Everyone on reddit has told me that big walls of text like the one you are advising people are going to get trashed straight away. Such a shame. We have barely any exposure and our Kickstarter campaign will likely fail. It’s funny because our game is interesting enough to be written about, as Kotaku and RPS took their own initiative to write about our game earlier in the year. Now when I did a proper press release following your guidelines it has crippled us. Literally only one decent site of the 60 wrote about us. I’ll bet our email address is blacklisted now.
Including quotes from people in your company can be helpful for journalists (and on regional or trade publications are often used, word for word). A common beginner’s mistake is to use quotes to provide information, for example, last year, we employed 100 staff in 12 different countries and turned over £5m.
Personal and pertinent quotes add a human touch to your release. It makes a reader feel like this is not just another commercial company looking for the limelight. A quote gives the message that your news affects real people, and others will want to hear about it.
Keep phone calls to a minimum. Journalists are busier than ever and typically have little to no time to hear your pitch over the phone. No journalist ever wants to hear: “Did you read my press release?” If you write a clever, succinct, topical pitch, that will hopefully generate a positive response from the media.
The second paragraph is what you should feed to every press outlet and reporter: the who, what, when, where and why of your event, announcement or roll out. This is what they’re looking for when they read your release. Between this and the paragraph above, the reporter should now know everything they would need for a small blip piece. Of course, you want more exposure than that, so you provide more detail below.
At NY African Film Festival, Bethune, a Former Mentee of Langston Hughes, Reflects on Black Expats in Europe in 1960s with films Malcolm X: Struggle for Freedom and Jojolo, a Glamorous Haitian Model Lebert
No estimates can be given as to when your press release, if picked up by our PR editors, will go live on our site and via our distribution channels. It all depends on current workload and backlog, and sometimes can take weeks long. Next day distribution is guaranteed if one of paid PR distribution packages is used.
PR Fire is a leading online public relations and marketing service that will help you to connect with consumers, media and bloggers to shout about a new product, launch a service or simply raise the profile of your company or organisation.
My most successful recent pitches have been “media drops” which entails dropping the product off at the studio, radio or tv station, or newsroom, together with the press release and background information materials.
We guarantee your press release will appear on at least 100 media sites or we will give you a 100% refund. *Most customers get much better results. In comparison, press release services that cost $15,000+ don’t guarantee placement.
It’s important to know that while organisations use press releases to promote their goods and services, they’re not adverts. In fact, journalists are quick to spot organisations who dress something up as news in order to get free advertising.
Some sites that promote themselves as free sometimes offer very little for nothing. The free sites frequently do not actually distribute news to media outlets, but only post the release on their website – sometimes for only a limited time. They may urge visitors to pay additional fees to “publish” the press release or to “upgrade” for additional services, such as including live links or posting the release beyond the minimal time period. Some sites merely run advertisements that link to other press release sites.
Popular junk hauling franchise, 1-800-GOT-JUNK? is off to a record-breaking start to the year as they approach their 15 year anniversary in business. Franchise owners, Mark and Claudine Rubin, remove excess clutter from homes and businesses in the DC Metro area, and are planning to double their staff as they gear up for spring cleaning and their busy summer season. – March 03, 2018 – 1-800-GOT-JUNK? DC
Monitor and start following the writers you think are a fit for you and you’ll get a sense of not only what they cover, but who they are – and that’s important. Writers want to know that you actually follow them and enjoy their journalism. Tweet them a story that has a connection with your business. Sometimes, they’ll tweet about a story they’re working on and that they are looking for a source (we’ve had a lot of success with this). Respond to them if it’s relevant to your business or expertise.
After the first step, the second most important component is the ‘Title’ or the ‘Headline’. This should be bold and centered. On demand, the font size can be made bigger than the other text to make it stand out. The headline is the main element of the press release and the reason for making it stand out is to draw the attention of the people who might be interested in reading it.
Maplewood area banks loaned less than $1 to people in the primarily minority neighborhoods of Maplewood for every $5 they loaned to people in wealthier neighborhoods [what], according to a study released yesterday [when] at a press conference [how] held in front of a downtown bank [where] by the Maplewood Community Reinvestment Coalition [who].
[…] look at the reasons why press releases are so important. found a great article listing the 7 Important Benefits of Press Releases.  This article lists and explains some of the top reasons why a business should take advantage of […]
The benefit of press releases for SEO is controversial; there are pros and cons to using them as part of your strategy. The influx of natural links from many authoritative sources is indisputably helpful for SEO. When many high-quality news outlets publish your press release, this sends signals of trust to Google. Furthermore, these added links help to diversify your backlink profile and establish brand credibility. Press releases allow you to reap the benefits of the broad readership of these major news outlets, providing brand exposure and referral traffic. It’s important to note that links from media placements are the KPI of a press release, not traffic or conversions.
Additionally, with a free PR account from PRLog, users have the ability to see the search phrases that are most commonly associated with their free press release, which will help them more efficiently create future press releases for SEO purposes.
Hiring an SEO company who uses optimal SEO practices can make the difference between high search engine rankings and not being found in the search results. Here are the top 5 SEO questions to consider before hiring an SEO company for your business.
Sharon, as noted in criteria, I’m going to stick with free press release sites that handle all types of press releases. I discovered industrial free press release sites, travel free press release distribution services, and ones that were geographically-centric so I decided it was best to try to keep the list as broad as possible. Ideally, these sites will be useful across all industries and at least for U.S. businesses.
Of all the online press release websites, PRLog gives users more features for free than the many combined. These features are all part of their free service and allow you to place clickable links within the body of the press release. In addition to the links, you have the ability to include your business logo, customizable press release, and best of all unlimited press releases. For the amount of services offered for free, this one website alone can help improve your marketing efforts overnight.