econofact press release press release template 2016

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This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
The music is ready for its public debut – now you just need to know how to write a press release. When you write a music press release, you need to get in and get out – in other words; you have to communicate all of the necessary information in a clear and engaging manner without overstaying your welcome with the reader.
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
Write the closing paragraph. This section should be a brief summary of key points discussed in the press release, and needs to include when and where the product will be available.This section is typically two to three sentences long.
For starters, you’ll have the most success if you pitch a story, not a press release. When you’re pitching media, you’re pitching real people, who have writing interests, beats and topics they like to cover. So while your press release should provide all the details about your announcement, your “pitch” should be tailored to the reporter and explain how your story meets their interests.
Most press release services will send your news to only one distribution network. We send it to two. Not only will your release be sent to our own hand selected network of premium news and industry sites, we’ll also distribute your news through the PR Newswire network. This network has been used by fortune 500 companies for over 60 years and is highly trusted by journalists.
Write in an inverted pyramid style, where the most important information goes in the first sentence, with the next most important second, and so on. This way, if an editor needs to cut material from the bottom, you can at least be assured the most essential details were included.
My most successful recent pitches have been “media drops” which entails dropping the product off at the studio, radio or tv station, or newsroom, together with the press release and background information materials.
If your label has a logo, make sure that’s prominent at the top of the page, along with a band logo if you have one. Make sure the contact person’s info is bolded and easy to find just below that opening headline.
Technically, anything deliberately sent to a reporter or media source is considered a press release: it is information released by the act of being sent to the media. However, public relations professionals often follow a standard format that they believe is efficient and increases their odds of getting the publicity they desire. The format is supposed to help journalists separate press releases from other PR communication methods, such as pitch letters or media advisories. Generally, a PR body consists of 4 to 5 paragraphs with word limit ranging from 400 to 500. [1] However, press releases can be anywhere from 300 to 800 words[2]
Service packages come with 60-day satisfaction guarantee. If you are not satisfied after receiving your syndication report we will offer a full refund on the package purchased. Refund requests must be submitted by email within 60-days of order date.
Well, PR.com has articles on both topics in their articles database. While some of the content is a bit outdated, it is another free offering from their “one-stop shop” for business services and press release distribution tools.
Some public relations firms send out video news releases (VNRs) which are pre-taped video programs that can be aired intact by TV stations. Often, the VNRs are aired without the stations’ identifying or attributing them as such.
An old school technique I use for getting out press releases is to email the press release the day before under embargo to the core news outlets that cover my client company’s industry. The reason I do this is that it gives the outlets the option of running a story based on the press release at the same time it’s on the wire. News outlets don’t want to look like they are being scooped—even by a company’s own press release, plus I achieve much more impact with the multiple, simultaneous hits.
R.com is a unique website where companies can promote literally everything about their business in a one stop business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews. 
One thing I will stress — not only your first paragraph, but your title & keywords are also extremely important. Many journalists I’ve worked with set up alerts when an article w/ a certain keyword combination was published on Google News. So if your press release is about a new innovation in shower sealants, make sure you have keywords like “remodeling,” “bathroom remodeling,” “seepage,” “water damage,” and the like. Don’t force them in there to the point of being awkward, but certainly work in naturally as many keywords as you can.
An effective press release written for a product launch allows you to attract attention from high profile media groups and also get the attention of target buyers in your market. A well written press release can increase brand awareness and also promotes your online presence. Remember that writing about critical features, benefits and the ‘why’ behind your product launch all help create a high impact message. Whether you’re a start-up or an established corporation, here’s how to write a press release as an announcement for your product launch.
Write the second paragraph of the body. This area should provide more details about the key benefits of the product and needs it fulfills identified in Step 4. This area is the ‘bulk’ of the press release and can be up to five sentences long.
Following our press release template will help you stay on point as you write your press release. You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation.
Do not waste time writing the headline until the release is done. Copy editors write the real headlines in newspapers and magazines, but it is good to come up with a catchy title or headline for the release. This headline may be your only chance. Keep it concise and factual. It’s a good idea not to write it until after you finish the press release. You don’t know yet exactly what you—–or those you interview, will say. When you have finished a draft of the release, you may decide to revise your lead—or not. Then, and only then, think about the headline.
Press Release is the news provides by company or business that can be shared on various press release sites. After sharing news to press release submission sites, website will get huge traffic and sales in very less time. It is also very helpful in search engine ranking if you have got dofollow backlink.