easy press release writer what is press media

It is a communication means that seeks to inform a reader about what’s new, what’s to come, as well as what to expect. Press releases aren’t adverts per se; they are stories meant to create awareness about a function, an event, or a situation that has never been there before.
Some excellent information and tips!! I was a little surprised that 24-7pressrelease was not mentioned in your first point? Haven’t they been around since forever? We have used PR web with some success, however bang for buck, although the press distribution doesn’t get QUITE as much reach, for $139, we have had success.
Use free non-branded PR services (such as the sites in my table) for SEO purposes; use the paid wire distribution services if you are trying to land publicity in national magazines, newspapers, and top 10 news websites.
Street Cuts is excited to announce they are now accepting various cryptocurrencies for payment. Any shopper can use Bitcoin, Ethereum, Litecoin, and Bitcoin Cash to purchase a pack of their exclusive “real” street stickers which are created with art directly cut from the street chosen by… – March 04, 2018 – Street Cuts
Put the words For immediate release at the very top of the page. The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters. Under that, put a subhead, often in italics, that elaborates on the headline.
Final Thoughts: Over the past few years, the popularity of PRWeb as an affordable newswire has dwindled. However, if you do not mind spending $99 for the placement of your news on handful of sites, including financial feeds, social media and PRWeb website, you can give it a go.
No matter what a press release covers, it’s no good if it wanders and rambles. To make your press release useful and compelling, stick to the point and be sure that all of the information you’re providing within the press release is relevant to your readers.
The next time you’re tasked with promoting your brand’s news and content, use these templates write a release that works, and then download PR Newswire’s Quick & Easy Guide to Sharing Your Press Release with the World. This how-to walks through the steps to take when preparing your press releases for distribution.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.
Most people working in PR and marketing have written a press release or two.  And while writing press releases may be familiar territory for many, knowing how to make them effective—from writing to sending, and everything in between—can still be a little baffling.
It’s also important to make any author quote you use relevant to your book press release. If it’s a family friendly book, for example, avoid making a statement that could be seen as offensive or inappropriate. The press release for your book needs to work as a cohesive whole.
The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist for reporting. Find out what newsworthy means to a given market and use this knowledge to hook the editor or reporter.
When you consider press releases, if it’s not a content format you’re familiar with, you might think of traditional methods, which include writing a press release and then working with journalists and local media outlets to ensure it’s distributed.
And finally … aim high, but be realistic in your expectations. Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business. Don’t give up though; determination and a willingness to learn can take you a very long way.
Subheads are remarkably useful tools, yet usually overlooked by press release writers. Basically, the press release subhead gives you the opportunity to flesh out your angle and further hook the reporter, without stepping on the drama of the press release headline.
This last sentence or two focuses on the future. If you’re supporting a candidate, for example, you can say what date the election is held, and what the stakes are. If you’re advertising an event, you can note that it’s annual and the next one is already scheduled. Simply wrap up by looking ahead in some way. This is a very short paragraph, sometimes only a sentence!
If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished. To keep the buzz going, you can release a second wave of distribution by sharing the specific stories that news outlets write based on your press release.
A press release is written in different ways depending on the situation. However, if we consider a standard press release template, it begins with the name of the company, their contact number and email address of the person who wrote it. Also, the press release is printed on the letterhead of the company which must have the company’s slogan along with the above mentioned particulars.
hi Mandy, really nice list, I would also like to add our company http://www.topseovas.com , we have been offering Press Release Distribution Service since 2016 and have published over 200 for global companies.
And television stations are a different story entirely. If you’re trying to get air time for an event, send out your press release to your local TV stations at least two days beforehand. Since news varies from day-to-day, a car crash can prevent stations from covering your event. But your chances are even lower if they receive your press release the same day.
Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
This is the place where you can write (briefly) about your company. You can put your company’s merits and achievements here, but don’t make it too long, since this will put you at risk of sounding like you’re hard-selling your company.
While operating under the same company, there are two versions of this free press release distribution: free content distribution and paid content distribution (targeted). Both offer different services for different business needs, creating a versatile free press release service.
Canonical tags should be utilized in the event that large chunks of text from your site will be pasted right into the press release, or you plan to place the press release directly on your site or blog.
Most press releases are succinct at just a page long. Two pages tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.
These are tough times. Help make them easier for a child at risk: report suspected child abuse and support those organizations in your community that put children first. Child abuse prevention is everyone’s job.
Lasershootingrobots.com, the leading manufacturer of luxury hand-made laser shooting robots in North America today announced it would be expanding to Europe. The company, which prides itself on crafting unique one-of-a-kind laser shooting robots for residential and commercial projects, will tie up with Chuck Norris Metal Workers (CNMW) to manufacture and ship its products to Europe.
Executive or staff announcement:  announce staff changes, especially in upper management or at the executive level, and include biographical information and photos.  Example headline:  “Vice President of Operations Named at ABC Company.”
Final Thoughts: PR Newswire is ideal for publicly traded companies and bigger firms who want to make fast and accurate distribution of financial and material information. Overall, this is not an ideal site for small business entities, PR agencies and professionals. A small business with limited advertising income would be far better to search elsewhere for the best in press release distribution.
So instead of stuffing your next release with jargon, take a page out of our book (okay, fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle will often help carry your content and increase the likelihood of social sharing. 
Teamium, the leading provider of cloud-based Production Management software solutions, is pleased to announce their strategic partnership with Zeus Worldcast to accelerate the development of their Production ERP application. Zeus provides media services to a wide range of content providers, servicing… – March 04, 2018 – Teamium Production
PRWeb is one of the oldest press release firms and is quite a popular site. You have to create an account in order to avail its services. Costs on the site runs from $99.00 to $369.00, with the increasing costs offering more and more benefits.

1 Comment

  1. Following up on the advertising toolbox, you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered…) know about your new venture. We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.
    “Not only is the press release itself important, but who you’re communicating with is very important,” Pommerehn says. “It’s a major pet peeve for journalists when the PR person or the person doing the press release does not do their homework.”
    Templates are easy to be customized and modify. This way you will be able to design in a format that will suit your organizational needs. You can either download press release template either in Microsoft Word format because it allows you to generate and customize your own press release.

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