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The dateline: Begin with a dateline of the city in which the press release originated and the date it was issued. This is especially important for small businesses that are distributing their press release to the local media.
Signal the end of the press release with three # (hash) symbols. Center these directly underneath the last line the release. This is a journalistic standard. It may look like you’re over-tweeting, but you’re not. This is how it’s done.
Do not waste time writing the headline until the release is done. Copy editors write the real headlines in newspapers and magazines, but it is good to come up with a catchy title or headline for the release. This headline may be your only chance. Keep it concise and factual. It’s a good idea not to write it until after you finish the press release. You don’t know yet exactly what you—–or those you interview, will say. When you have finished a draft of the release, you may decide to revise your lead—or not. Then, and only then, think about the headline.
I don’t see http://www.pr-inside.com/ on this list. It’s one I use all the time and stories are immediately picked up by Google. I am not so sure that reporters read these releases, but it certainly helps our SEO.
Keep phone calls to a minimum. Journalists are busier than ever and typically have little to no time to hear your pitch over the phone. No journalist ever wants to hear: “Did you read my press release?” If you write a clever, succinct, topical pitch, that will hopefully generate a positive response from the media.
A common strategy for maximizing the effectiveness of press releases was the practice of embedding optimized links throughout the article. Over the past several years, though, Google has determined those links to be unnatural, meaning that you should aggressively no-follow syndicated links from PR sites and avoid keyword-rich anchor text. It’s still entirely safe to link from your domain to your domain, but we work with a lot of small businesses that still insist upon stuffing as many links as they can into each release. Instead, we encourage them to keep the number of links to one or two and focus more on the material that’s promoted instead of the destination of the embedded links.
A: App Icon and app name / Company. Insert your magnificient app icon at the top of the press release along with your app name (not the “long version” you might use on the AppStore or Google Play). It could also be your company name and logo, depending on which one you want to put the focus on (if you company is unknown, I suggest you focus on the app).
Don’t overwhelm your reader with too much information. So, exactly how long should a press release be? The sweet spot is right around a page — two tops. Any more, and you’d be wasting space. This isn’t an essay or novella — your goal should be to relay enough of the relevant details for a journalist to make it his or her own.
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them or at least being extremely leery of them. Paid news distribution services offer far better results, assert PR and SEO gurus.
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Free press releases can be an important part of a larger SEO and marketing strategy. They can be a great complement to other search engine tactics and can bolster your social media profiles, blogs, and other content marketing tactics.
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Writing a press release without template sometimes is hectic and time consuming. However, templates have made organizations and businesses dream come true. Press release is a statement written to the media. It is a news-announcing document.
The truth is that many of the authors who do this didn’t get featured on the ABC or Fox that we know.  Their book press release showed up on obscure sub-affiliates of these major websites, like NBC Milwaukee or something like that.  It’s still NBC, right?  But not the one you immediately think of…sneaky sneaky.
In the first ecosystem-wide study of changing sea depths at five large coral reef tracts in Florida, the Caribbean and Hawai’i, researchers found the sea floor is eroding in all five places, and the reefs cannot keep pace with sea level rise. As a result, coastal communities protected by the reefs are facing increased risks from storms, waves and erosion. The study, by a US Geological Survey team, is published today (20 April) in Biogeosciences, a journal of the European Geosciences Union.
Headlines should include the keywords you’ve chosen to target in your press release. This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release. Remember that you don’t want to go overboard with the keywords: just include them naturally throughout.