do quotes have to come at the end of a press release ap style press releases

There is a source of natural color that cannot be replicated: quotes. Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right.
Paying for news distribution is valued by corporations and usually proves to be beneficial. Corporate clients like to see lots of pick-up coverage and paid news distribution scores with the full court press time and time again. However, if you are doing a news release regarding a court proceeding, a number of the paid news outlets will not print your news release. Also, when you are promoting entertainment – shows, performances, events – you want to focus on your core audience. The broadside approach of PND can miss the mark and the consumer you wanted to reach, gets by you.
To do this effectively, you need to deploy a service like Cision to get email addresses and breakdowns of areas of interest, so you can send a release directly to the right person at the local print and broadcast media outlet, in addition to your digital rollout.
Pearl, Allison, everyone at eReleases is just so professional, caring, and always available to share their considerable expertise. I cannot imagine every using another service! Thank you so very much!
With the help of the Minnesota Twins Community Fund, the Plymouth Wayzata Youth Softball Association will be supplying their female athletes with functional equipment that will enhance the safety and experience for over 300 individuals. – March 03, 2018 – Plymouth Wayzata Youth Softball Association
R.com is a unique website where companies can promote literally everything about their business in a one stop shop business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews. 
Newsvine is an article hosting service that gives power to its users. With most news sites offering a one-way stream of mainstream articles chosen by staff editors, Newsvine puts its users in charge. Community members can publish their own articles, share other interesting links they’ve found, and participate in spirited debates about anything and everything that’s happening in the world at any given moment.
PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release. Searching Google for announcements related to your business — promotions, new product launches, new branch openings, etc. — is also likely to produce an example you can copy.
Advance notice helps too. If you have an event you are trying to get covered, waiting to send notice until editors are rushing out of the door on Friday evening could lead to a missed opportunity for media exposure. Editors will have to scramble to fit it into their story budgets for the weekend, leaving a bad taste in their mouth about your company.
When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure.
A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.
Palamedes PR: This is a UK agency with a very nicely designed site, which is a pleasure to navigate.  One aspect of Palamedes PR that is cool is their “price match guarantee.” They state that if you find a lower price for the same type of service elsewhere, they will match it.
We wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, while engaging consumers with informative but easy to read content.
The first thing you should put on your press release is your company logo at the top center of the page. If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo.
The next step in your press release writing process is creating a killer headline. Your headline should grab the attention of your audience (whether that’s an editor, reporter, or the general public) and encourage them to keep reading.
There’s a trick to writing press releases, though. Your message has to be newsworthy without sounding like a blatant advertisement. The release is written in an unbiased format so the reader trusts the information to be accurate.
What is it about your production that makes it newsworthy? If you can’t think of anything, the chances are it’s not. Not every single film and TV production on earth has to be covered in the media. But if there is something special about your production, OPEN with that.
It’s a good idea to include in your press release, under ‘Note to editors’, that photos are available on request, rather than sending them as an attachment with your press release. Clogging up inboxes won’t win you any friends, and attachments may be flagged as spam.
Editors at press release distribution services, newspapers, and online news websites are stringent. You’ve got to bear in mind that they are all fervent studiers of the English language, AP style, tone, and prose. They don’t see any wiggle room in proper grammar or adherence to style; they see only black and white with no spatial gray area in between.
PR Newswire for Journalists helps you stay on top of the latest news in your beat. You’ll also have access to ProfNet experts and multimedia to round out your stories, plus a media blog, job listings, and other resources.
Press releases over the years have generally followed a standard format, including the same basic pieces of important information. And despite other changes to best practices, every press release still must include the following:
If you have never written a press release before, you should consider using a professional writer or service. Press releases are about telling a story, your story. The truth is that writing from a journalistic approach takes years of studying and practice. That’s not to say that any good writer isn’t capable of it; it’s just to say that you will want to be as knowledgeable as a professional or hire one.
This is one of the best graphics I’ve seen describing the correct formula for a press release. However, you forgot one thing. Just above the Headline you forgot to write the words: FOR IMMEDIATE RELEASE (in call caps). If I may please ask you to revise your graphic, you would help a lot of new writers to learn the true formula of an Associated Press press release standard. Thanks again for your well designed and informative graphic.
List your tour dates but limit the list to no more than five or six upcoming dates. Indicate that the full list of tour dates is available on your band’s website. Include the website address, as well as any social media channels you or the band uses to promote your work. If there is anything special about any of the shows, for instance, if a show is an afternoon gig or if the show is 18+ only, include that information.