desoto county district attorney john champion press release horn lake a press release example

Thanks for this great resource. While Caribbeanpressreleases.com is a non US site and only a few years old, it is a free press release distribution site geared specifically for Caribbean businesses and audiences.
However, if you have the time, you are probably better off saving your money and writing the press release yourself. For tips on how to write your press release, view our how to guide. If you are having writer’s block and need some ideas, look at these press release examples from the pros.
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The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. 
A note about press releases being accepted for ‘publication’ by the sites: we have (as you might expect) a lot of experience writing press releases that meet the rules laid down by various news wire services (e.g. don’t make claims about being the ‘best’ something unless you can prove it). However, not all of the sites accepted our releases, this may be because they didn’t meet the site’s editorial guidelines or for some other reason – why some sites rejected our press releases isn’t at all clear.
Press releases typically end with a short description of the company or organization that’s issuing the release, along with a call to action. The call to action could be to participate in the event being promoted, to take a test drive of the product, or simply to find out more by contacting the author of the press release [source: PR Leap Blog].
Failing to include a powerful call to action is like selling tickets to a speech you’re giving, packing the venue…and then saying nothing to the audience. If people have read to the end of your press release, it means you’ve engaged and interested them. Don’t waste that opportunity! Maybe you want people to visit your author page, attend a book launch event, or check out some other aspect of your author activities. Be clear about what your aim is.
Don’t Beat Around The Bush. A press release is no place for jargon or inefficient communication. Make your point clearly and remove any words, phrases, and approaches that don’t help clarify your point immediately.
Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
With over 60 years of experience, this top press release distribution service has built relationships with thousands of journalists and news organizations. As a result, when you use their press release distribution services, you can be assured that your news is going to be widely distributed.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest distribution for the price. Where some competitors focus primarily on web exposure, eReleases aims to get your story in the hands of qualified journalists. Their service includes distribution through The Associated Press, the PR Newswire network, and their own network of websites and journalists.
PageRank: Google uses a secret metric formula to analyze the credibility, popularity and trust of a website. This is called a PageRank. It can rank from 0 to 10 (with 10 being the highest). The most important component that adds to the strength of a PageRank is the number of quality backlinks from other websites.
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A press release should consist of three to six paragraphs where you provide all the relevant facts and information a reporter should use to write a story. The most important information should be listed first, with the least important information appearing in the final paragraph. Each paragraph should consist of three to six sentences written in the third person. You should maintain an objective tone and avoid hype. The average press release consists of 500 words or less. This press release template consists of xxx words.
If at all possible – and in 99.99999% of cases, it IS possible – your press release should not exceed one page. If you seem to be going over while you’re writing it, don’t sweat it. Just keep writing until you get out all of the information in your head. Then, go back and start cutting.
Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
Proximity: As a small business, this one should be easy to understand — proximity matters. For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions.
TV news viewers can often detect the use of VNRs within television newscasts; for example, many movie-star interviews are actually VNRs, taped on a set which is located at the movie studio and decorated with the movie’s logo. Another frequent example of VNRs masquerading as news footage is videotapes of particular medical breakthroughs, that are really produced and distributed by pharmaceutical companies for the purpose of selling new medicines.
One tool, but certainly not the only one, is a press release. Keep in mind that most entertainment and music writers, even those in mid-sized markets are inundated with press releases on an hourly basis, so the window of opportunity here is very small.
At the end of your press release, you should include the word END or ###. This will tell your readers that nothing follows. It also tells journalists that the end of the press release has been reached.
Take Catbrella Inc., a fictitious ad agency, which just gained its 10th Twitter follower after two years of paid social media efforts. To announce its achievement, Catbrella could issue a press release like the one we’ve dissected below.*
Because it is one of the largest and oldest press release distribution services, PR Newswire charges more than some other press release websites. One negative we found was that they do not list their main prices on their site.
Not all press releases contain a release date, but if you decide to include one, put it at below your logo on the left margin. This should either say “FOR IMMEDIATE RELEASE”, or “FOR RELEASE ON [date] AT [time]”.
3. Press releases must not contain more than one hyperlink per release and only as a simple link (http://www.samplelink.com/). The link will not be active. For for more active links accompanining the realse please read the note below. Note that those ignoring this rule and posted multiple links will not be posted.
We read every letter, fax, or e-mail we receive, and we will convey your comments to CIA officials outside OPA as appropriate. However, with limited staff and resources, we simply cannot respond to all who write to us.
The quote: Most press release include a quote by the most relevant spokesperson for the topic of the release. The quote provides space to add some color commentary (going a bit beyond the factual basis of the rest of the release) and can also be directly from the release by journalists to use in articles.
SILVER SPRING, Md., March 2, 2018 /PRNewswire-USNewswire/ — As part of the U.S. Food and Drug Administration’s ongoing efforts to protect consumers from health fraud, the agency is reminding consumers to be wary of unapproved products claiming to…
Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.
Convenience-based features available to free PR clients include email spam protection, the option to reserve your date of release, and options to manage your press release after submission, including editing or deleting it.
Have you ever thought about writing an e-book or guest authoring on other blogs? I have a blog centered on the same topics you discuss and would really like to have you share some stories/information. I know my viewers would appreciate your work. If you’re even remotely interested, feel free to shoot me an email.
As the Internet has assumed growing prominence in the news cycle, press release writing styles have necessarily evolved.[4] Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into more readable, print-ready copy.[5]
It’s Journalism 101 — the lead paragraph includes the who, what, when, where and how of the story. If the reporter were only to read the lead of a good press release, he’d have everything he needed to get started.