dateline press release creating a press release

Even as consumers become more in love with their phones, there is a growing annoyance with distracted behaviors that people exhibit while they are using their phones. A full 50% of users have tripped or walked into something or someone while using their cell phone. Another 19% have admitted to dropping their phone in the toilet.
You can sort any column alphabetically by clicking the arrow next to the column heading. I’d recommend going straight to Status header and finding the Winners. Those are the ones you’ll want to submit to.
In this paragraph, briefly expand a little bit about the band and the music on the album. This paragraph is very important for a new band with a debut album. Don’t mistake this for a band bio – which should be separate – but include some info about where the band comes from, influences, and again, any big ticket selling points. Keep this paragraph brief.
Templates are easy to be customized and modify. This way you will be able to design in a format that will suit your organizational needs. You can either download press release template either in Microsoft Word format because it allows you to generate and customize your own press release.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
FIRST PARAGRAPH: This 3-4 sentence paragraph should include who (the authors), what (the main finding), when (journal and date of publication), and why (relevance). Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.
A book press release is a means by which you showcase your book to journalists and news organizations in an interesting manner.  Basically, you’re doing the work for the journalist or news publication by writing it for them.  The best news is (pun intended) that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication.
The two have more than 15 years’ experience creating and implementing press campaigns, and with that knowledge and experience, they sought to create a press release distribution site with essential, desirable features that was also affordable.
All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned. The number of paragraphs will vary according to the newsworthiness of the story, however, the introduction must always answer the five Ws and a quotation is always needed. It is good practice to limit press releases to approximately 300-350 words, featuring the key information presented with an angle in mind. 
Some public relations firms send out news releases (VNRs) which are pre-taped video programs that can be aired intact by TV stations. Often, the VNRs are aired without the stations’ identifying or attributing them as such.
In the next two or three paragraphs you can add more detail to substantiate your headline and introduction. Remember, your headline promised the reader that it would be worthwhile to read your release so now is your chance to keep your promise.
Expert positioning:  showcase a company or organization’s individuals as go-to experts for the media.  Or focus on a report, statistics or results to show expertise of the company as a whole on certain topics or industry trends.  Example headline:  “ABC Company’s Vice President of Operations, Abby Brown, Talks Logistics within the Ever-Changing Software World.”
The three-step Doggy Massage is available on DVD or internet download. These instructional videos teach the pet owner how to gently massage their pet into a state of relaxation, even during fireworks or afternoon thunderstorms. The Pet Spa, Inc. also makes available to its consumers a full line of beef, chicken, or turkey scented massage oils guaranteed to put your pet in a good mood.
Make sure the news source is clear and easily identifiable. News source is the company or organization issuing the release. It should also be clear how that company or organization relates to the news announcement.
Before the internet became mainstream, wire services were the primary way that news stories were distributed to news outlets. A wire service is a news agency like the Associated Press that supplies syndicated news by wire to newspapers, radio, and TV stations. Today, wire services are still an important tool for reaching newspapers, magazines, and broadcast news desks — but not the only tool. While PR Newswire’s iReach and PR Web focus mostly on internet distribution, eReleases also includes wire distribution with their package.