dara biosciences press release february 2014 business closing press release

PR Newswire has increased their pricing (again). A 500 word press release is now $1,000 plus membership. Neil Brown. Not sure about the weird reference, but PRweb costs $200-$300 each with a quantity purchase, and Business Wire costs $500/each but is required for public companies.
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. 
It’s essential to research the press and media you will be targeting with your press release. Get hold of back copies of publications, and tune in to relevant radio and TV programmes. This will enable you to tailor your story to suit.
The two have more than 15 years’ experience creating and implementing press campaigns, and with that knowledge and experience, they sought to create a press release distribution site with essential, desirable features that was also affordable.
It is different from an advertisement in the way that in an advertisement, you pay the media outlets and your matter is presented by the outlet the way you want it to; while in a news release, you just send a statement to the media outlet and they decide how to present your information and whether to do it at all or not.
Timing is crucial when disseminating press releases to a large audience. You need to think logically about when the audience you’re targeting, whether it be reporters or readers, will be inundated with news and avoid that time period. Often, whatever hour of the day I see fit for the subject matter and industry that we are distributing a release on, I’ll send it at the 6th minute of the hour. For example, distributing a release on the wire at 1:06 pm will face far less competition than if you send it at 1:00 pm with all of the other releases that are circulating.
WASHINGTON – The Office of the Director of Science and Technology (DS&T) within the Office of the Director of Intelligence (ODNI)—in partnership with the Office of the Under Secretary of Defense for Intelligence (OUSD[I])— announced today the winners of its first public challenge contest, “Xpress,” to explore artificial intelligence (AI) approaches with the potential to transform the process by which analysts currently support policymakers and warfighters through the research and generation of written products.
Proofread your release, read it out loud, and if possible, have more than one person read it before sending it out. While you don’t want everyone to get a chance to tweak every release, you want to make very sure there are no embarrassing typos or incorrect information on there. 
It’s not a bad idea to have a standard-issue press release with some contact information and details about upcoming dates. Try to be pithy, and get to the point. No one cares your band is on tour except you and your parents, so don’t lead with that right out of the gate.
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The rest of the body tells all the important details of your story: who, what, when where why and how. Put the most important information first, followed by more general information, and don’t forget to include your contact information at the end.
Writing and distributing your app press release is a step you don’t want to skip. You started your app marketing efforts early, you’ve built a mailing list, you’ve engaged your users and got useful feedback.
You use this template partly because the media don’t have time to plough through why the world needs a new widget or how it was developed (they simply want to know whether or not your new widget is of interest to their audience) and partly because the template makes it easy to cut the story to fit the space available. No need to edit. Simply cut from the bottom paragraph upwards.
Effective? Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc. By including a description of the book in the press release, we were able to get people interested in the novel. I’m even in my local Barnes & Noble. It was a great way for me to debut my writing and get out there in the publishing world!
First and foremost, please make sure your press release is a true press release and announces something new. Your press release title must be an announcement (examples: new development, new product launch, new service, new hire, new partnership, new award, new event, new deal, new campaign, new promotion etc., among others). Also, the title is recommended to contain the company name that makes the announcement. Anything found not among the lines above will not be picked up by our editors for distribution via EPR Network and publishing on express-press-release.net in particular.
Jump up ^ McQuivey, James (10 December 2014). Social, Content Marketing Strategies, Trends for 2015: EmailWire Press Release Distribution Services Presents Guides, eBooks. CIO Magazine. Retrieved 22 December 2014.