company press release product press release example

PR Newswire has increased their pricing (again). A 500 word press release is now $1,000 plus membership. Neil Brown. Not sure about the weird reference, but PRweb costs $200-$300 each with a quantity purchase, and Business Wire costs $500/each but is required for public companies.
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
To put it another way: this paragraph should give your reader all the information he or she needs to understand the “next steps,” regardless of whether that’s where to find your upcoming event or how to contact your new HR manager.
Given that none of the releases was picked up by any site that might be considered to be the source of a valuable link, it seems that there is little value in using these services for link building. However, some of the sites do provide links and a few allow you to tailor the anchor text. (If you’re not familiar with ‘dofollow’ or ‘nofollow’ links, a good rule of thumb is that the ‘dofollow’ or ‘followed’ links are the kind that usually give some SEO benefit and ‘nofollow’ links generally don’t.) Most sites either didn’t give a link or gave a ‘nofollow’ link.
From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release.
Use free non-branded PR services (such as the sites in my table) for SEO purposes; use the paid wire distribution services if you are trying to land publicity in national magazines, newspapers, and top 10 news websites.
Easy to use online format. Paypal payment a breeze. The Press Release will be sent in the morning. We’re looking forward to seeing the news about the Heated Mouse Pro all over the Internet! Thank you!
It’s important to include your company logo or a relevant image with every press release. The better the image, the more real estate it might get in print or online. Also, traditional press releases always conclude with # symbols underneath the last line to signify the end of the release.
Pressat is both a simple way for businesses to manage their own online and offline PR campaigns without the cost of hiring a public relations company and a great asset to agencies looking to push clients new even further.
I slogged through writing a press release last year on my own, and it was pretty bad. It wasn’t all that clear and didn’t get picked up by anyone, but at least it took me a long time! I’ve been dreading the creation of this year’s version, but I have new hope now!
Free press release distribution services from Newswire Today allow subscribers to access a comprehensive network of corporations, PR agencies, market research reports, business journalists, freelance writers, and news content providers.
The subject alone caught people’s attention, and gave Thrill of the Hunt exposure to increase ticket sales, further promoting our events without additional effort. It was used as a vehicle for interested parties to reach out to Thrill of the Hunt asking for dog scavenger hunts in specific dog friendly areas, or for fundraising opportunities for communities and charities.
Vikas, I would recommend you read the tips on press release writing here: http://www.ereleases.com/howtowrite.html — as well as check out some industry-specific press release samples here: http://www.ereleases.com/press-release-sample.html
If you are unsure of how to write a press release, or want help creating a press release that will generate media attention, both eReleases and PR Web offer writing services. eReleases charges $300 for the service and PR Web charges $325, but only eReleases offers a satisfaction guarantee.
The truth is, just because you wrote something (especially if it’s generic) and it gets placed on a lot of syndicates, doesn’t mean that people will purchase.  Exposure doesn’t mean sales.  Instead, you need to create a newsworthy PR that is not only unique but catchy too.
So, when I write a press release for online distribution, I try to balance these two things. From a quality perspective, I write with the intention that my client could actually send the release to real news agencies in their local market. I balance that with the knowledge that my goal as an online marketer is to get quality links pointing back to my client’s website.
Keep it Objective. Readers will respond better to a press release that gives the details of a show than they will to one that simply tells everyone how great an upcoming event is. The more objective your press release can be, the better.
If you’re writing your press release correctly, it should read as though it’s a news article itself. There should be quotes that can be pulled out of context and still convey the right message, from both the company and a customer/user/other person getting benefit from the news you’re announcing. Often, reporters will copy/paste these quotes into their coverage – or even copy/paste entire sections of your release (you’d be surprised how many major media outlets do this).
Let’s talk about the format of your press release. Format is crucial and is not to be underestimated. If you get the format right, you are halfway there. The other half is getting it in front of the right people: Click here to open our recommended press release distributor in a new window.
Hi, I have written several email to blog and online journal before and after my project is launched. What should I do? Should I use press release service? I believe my project is pretty cool, I think I just need more exposure.
Templates are portable and convenient. Music Press release templates  is beneficial to companies or organization because it allows people to access important information about your products and services.
Firstly, we located all the free active PR distribution sites that we could find and then issued a series of press releases on each site. To make this a realistic test we used ‘real’ press releases containing news about our PR agency or client news. In total, we issued four releases using the sites (two releases about clients and two about Vitis PR). Each time we issued a release, we reviewed the results, only including the sites that we felt performed well in subsequent tests. The table below shows how many releases were issued in each ’round’:
Because of this, the Web plays an important role in who has access to press releases.  And also begs the question:  With the popularity of viral marketing techniques and the widespread use of social media to get your message out there, why would a tool like the press release still be used?
This press release is indexed by Google as indicated by the live snippet. Since Google has crawled this web page, the dofollow link in the release is slightly boosting the authority of the page it is pointing to, helping it to rank a bit better in Google.
In the body the email, explain what is happening, when and where, who is involved, how it’s done and why it’s newsworthy. Make sure to offer all necessary information – including important dates, names, and locations.