cleveland cavaliers press release writing a media release

If you have a public relations budget, you can also send your release to a wire service for broad geographical distribution. Small companies can distribute through PRWeb.com for as little as $80, Black says. Other services such as Businesswire.com and PRNewswire.com are pricier but will expose your release to a broader audience.
One thing comes to the mind of any good journalist when they receive a press release: Why would I care? The news in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.  The first step is figuring out exactly what message you are trying to get across, and how it qualifies as news.
In the center or left of the page, include a headline that summarizes the information in the press release. That might be, “Jones Promoted to General Manager,” or “The Whoseewhatsit Named Top Toy of 2016.”
We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which I believe is what helped us gain over 8,000 followers on our Instagram and 3,000 on our Facebook account.
Because it is one of the largest and oldest press release distribution services, PR Newswire charges more than some other press release websites. One negative we found was that they do not list their main prices on their site.
“We’ve been especially pleased with the help and involvement of our parent-teacher organizations in collecting signatures for the petition,” Joyce Temple, director of Minneapolis Families against Violence
EGU, the European Geosciences Union, is Europe’s premier geosciences union, dedicated to the pursuit of excellence in the Earth, planetary, and space sciences for the benefit of humanity, worldwide. It was established in September 2002 as a merger of the European Geophysical Society (EGS) and the European Union of Geosciences (EUG), and has headquarters in Munich, Germany.
The opening paragraph complements the headline by giving a fuller explanation of what the story is about. The skill is in getting all the key information in without saying too much too soon. A good opening paragraph should be able to stand alone. Think of it almost like a radio news bulletin.
Personally, I don’t think press releases help the page rank of a website. They might result in a bump in traffic as they themselves (the press releases) will get search engine traffic but Google has made it clear it doesn’t to reward the page rank of sites because of press release campaigns.
We recently used PR Newswire’s services to announce our newly hired Director of Development. Our release was picked up by over 100 online publications. Their services and website are user-friendly, and we were truly impressed by the results. It was definitely worth the investment!
At Media Minefield, we believe there are more effective ways to get the message to the media rather than press releases. That’s why we created a press release announcing the death of the press release (Headline: Death of the Press Release). We posted it on our website and on social media on April Fool’s Day as a #kiddingnotkidding.
Service packages come with 60-day satisfaction guarantee. If you are not satisfied after receiving your syndication report we will offer a full refund on the package purchased. Refund requests must be submitted by email within 60-days of order date.
Sometimes a press release is distributed early and embargoed – that is, news organizations are requested not to report the story until a specified time. For instance, news organizations usually receive a copy of presidential speeches several hours in advance. Product or media reviewers are commonly given a sample or preview of a product ahead of its release date.
WASHINGTON – The Intelligence Advanced Research Projects Activity, within the Office of the Director of National Intelligence, announces today the “SuperTools” program, a multi-year research effort to develop comprehensive software tools for designing and analyzing superconducting electronics circuits.
The European Geosciences Union (EGU) is now accepting applications for 7th edition of its Science Journalism Fellowship competition. The fellowships enable journalists to report on ongoing research in the Earth, planetary or space sciences, with successful applicants receiving up to €5000 to cover expenses related to their projects. The deadline for applications is 5 December.
As you write your press release, put yourself in the reader’s shoes. Try to visualize what would catch his or her attention, and what would be compelling or entertaining enough to make them want to keep reading.
A press release is an official announcement issued to the news media.The heading should contain action verbs, the first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote.
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Let’s start with the basics. The opening line of your press release has got to tell the reader everything they need to know about this story. You need to tell them who the story is about, where it’s happening, what is happening, when it’s happening, why it’s happening and how. Do your best to get all six of these details into the top couple of lines – and preferably the opening sentence if you can.
Criteria: When developing this list, I looked at several variables, such as: Alexa ranking, Page Rank, credibility indicators, and style. Sites that didn’t make the rank included: simple blogs, industry specific, dead sites (no recent press releases), and sites with broken navigation or ordering systems.
While there are some positive press releases used to promote positive events such as extension plans or product releases, some occasions ask a brand to come up with a defensive one. Since positive press releases can be threatening to some, they can publish some negative news in retaliation. When it comes to writing a defensive press release, these can be a sharpest weapon to protect and defend a company from bad publicity.
A note about press releases being accepted for ‘publication’ by the sites: we have (as you might expect) a lot of experience writing press releases that meet the rules laid down by various news wire services (e.g. don’t make claims about being the ‘best’ something unless you can prove it). However, not all of the sites accepted our releases, this may be because they didn’t meet the site’s editorial guidelines or for some other reason – why some sites rejected our press releases isn’t at all clear.