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Jump up ^ McQuivey, James (10 December 2014). Social, Content Marketing Strategies, Trends for 2015: EmailWire Press Release Distribution Services Presents Guides, eBooks. CIO Magazine. Retrieved 22 December 2014.
Most press release distribution services will send your news to only one distribution network. We send it to two. Not only will your release be sent to our own hand selected network of premium news and industry sites, we’ll also distribute your news through the PR Newswire network. This news wire network has been used by fortune 500 companies for over 60 years and is highly trusted by journalists.
Following our press release template will help you stay on point as you write your press release. You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation.
Journalists are generally taught to get as many of the five Ws (who, what, where, why and when) in the opening of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
On the next line, which is the first line of your release, include the city and state you’re in formatted in all caps, and the date on which you’re making the announcement. For example, “CHICAGO, ILLINOIS – November 21, 2017.” Then start your announcement.
PR-USA allows keyword anchor text (be careful not to over-optimize) and automatic URL links. One glitch I found with PR-USA is they randomly published one of my press releases on a different website. The good news is my dofollow link is in tact, but the Gudelnews.com home page is a PR3, not the stronger PR5 I was hoping for from PR-USA.net.
Well, PR.com has articles on both topics in their articles database. While some of the content is a bit outdated, it is another free offering from their “one-stop shop” for business services and press release distribution tools.
A press release is a written document prepared for the media – also called the press – that announces something newsworthy. This 1-3-page document is disseminated to the media in the hopes that reporters and editors will use the information contained within in an upcoming TV or radio broadcast, in a newspaper or magazine issue, or on the media’s website.
By creating awareness through telling new news stories, people who have no idea about the topic in question suddenly become aware. That gives you an opportunity to not only interact with people but also to do business with them for as long as you would like; you are also likely to expand your readership.
Extensive mailing lists are the key to good media coverage. You may be able to get a media guide from your local public relations association which will list all media and appropriate reporters in the area. Organizations you work with may also be able to provide you with contacts.
A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!
RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it’s up to you to make sure that your press release looks and feels like a real article. No biz blab!
WASHINGTON — On Friday, Free Press voluntarily withdrew its “petition for review,” filed in the U.S. Court of Appeals for the First Circuit to challenge the FCC’s repeal of the Net Neutrality protections. Free Press still plans to sue the FCC to overturn its decision.
We can write the releases for you, or if you send us one of your own, we will check it is newsworthy and editorially appropriate and publish it for everyone to see. And, our meticulous team will get in touch if there are any mistakes or editorial changes that will help to maximise the number of people your news will reach… if that’s OK with you?
WASHINGTON – Lawmakers on Tuesday introduced a resolution of disapproval under the Congressional Review Act, which would reverse the Federal Communications Commission’s unpopular repeal of Net Neutrality protections.
Hi, my game is in the early stages of code development but much of the art assets are already complete. I was just wondering, is it too early for me to make a press release? Should I wait until I have more of the code done?
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http://www.AsiaToday.com Asia news portal and newswire distribution service – AsiaToday aggregates news from various sources and delivers news and multimedia content to journalists, trade professionals, investor services, and online news readers around the world.
A: App Icon and app name / Company. Insert your magnificient app icon at the top of the press release along with your app name (not the “long version” you might use on the AppStore or Google Play). It could also be your company name and logo, depending on which one you want to put the focus on (if you company is unknown, I suggest you focus on the app).
eReleases: eReleases provides wire distribution via the Associated Press. What this means is that your press release will become accessible to more than 30,000 journalists, such as those writing for the New York Times, Washington Post, Chicago Tribune, Los Angeles Times, etc. through the Associated Press’ webfeed.
Keep it short and sweet to please the search engine powers that be, as well as prospective readers. The optimal length for a press release headline should be 100 characters or fewer. This also helps if people later want to tweet your press release.
You’ll most likely be sending out releases through e-mail and posting them on your company’s website, so experts say you should consider including some digital features, such as video and audio. It’s also an opportunity to link back to other company information available online — previous press releases and related matter such as customer testimonials or performance reports — that will give the news media additional context.
I slogged through writing a press release last year on my own, and it was pretty bad. It wasn’t all that clear and didn’t get picked up by anyone, but at least it took me a long time! I’ve been dreading the creation of this year’s version, but I have new hope now!
Signal the end of the press release with three # (hash) symbols. Center these directly underneath the last line of the release. This is a journalistic standard. It may look like you’re over-tweeting, but you’re not. This is how it’s done.
Sometimes a press release is distributed early and embargoed – that is, news organizations are requested not to report the story until a specified time. For instance, news organizations usually receive a copy of presidential speeches several hours in advance. Product or media reviewers are commonly given a sample or preview of a product ahead of its release date.
Now, press releases can include links, but they have to be coded as “no-follow” so that search engines know to ignore them. Therefore, using a press release will not directly provide any SEO benefits.
Here is a recent news release we published. In it you will see that the first sentence or two tells the whole story (what we call the 5 W’s). There are also multimedia components to the news release such as logos for the companies, social media links and images of the products the company sells.
Press releases should always be written according to the comprehensive, and cohesive, market communication strategy already in place — which is based on an in-depth analysis (demographics, psychographics, and sociographics) of your target audience — and framed to help reporters convince their editors of your topic’s newsworthiness.
Press releases are very costly, which is the main reason for any controversy on their merit. If everyone who could afford to send a press release did so, it would dilute the overall value. Press releases have undoubtedly lost some authority over the years as so many businesses use them for self-promotion and Panda updates target thin content. However, if you’re sending a press release with newsworthy content and not spam, then this will not work against you. Note that the cost suggests they are not the best tactic for very small budgets.
RULE #5: Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal. You might even want to rewrite the press release to fit their beat.