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So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Women cash in on financial planning might sound like a better headline, but may mean nothing to a busy journalist scanning their inbox.
The last paragraph is typically a standard set of information about your company, including your mission, when the company was founded, awards it has received or other achievements. This provides basic background information the journalist or the public can use to put the release in context and understand more about who you are.
Maplewood area banks loaned less than $1 to people in the primarily minority neighborhoods of Maplewood for every $5 they loaned to people in wealthier neighborhoods [what], according to a study released yesterday [when] at a press conference [how] held in front of a downtown bank [where] by the Maplewood Community Reinvestment Coalition [who].
If you want to get started without professional help, there are plenty of services that offer easy and inexpensive distribution. PRweb.com is a popular option, and they have many options for releasing online press releases. 
It isn’t to say, however, that the media will grab the press release and run it. It may depend on whether the event or circumstance is something that might interest their readers or listeners, or if it benefits the community in some way.
Yves Rochard, president of CNMW had this to say, “We are delighted with our partnership with Laser Shooting Robots and look forward to introducing their product to the European market. There is a synergy between our two brands that we feel will result in a profitable relationship for both of us. We have already integrated their sales tools into our website and will begin manufacturing, and shipping Laser Shooting Robots as of February 2012.”
Headlines written in bold! A bold headline also typically uses a larger font size than the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.
No matter who your target audience is, you’ll want to target them in the body of your press release. When people know that you’re talking directly to them, they’re not only more willing to read your press release, but they’re also more likely to share it.
While writing a good press release is more of an art than a science, there are some tried and true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to create your own successful news release.
A portion of the press release should outline your product’s selling points, and make readers feel intrigued enough that they want to interact further with the products. To ensure that you’re including the unique benefits of your products in the press release, consider making a list of the things that make your product stand out before you sit down to write. This helps ensure you won’t miss anything when crunch time comes.
Here’s a great place to put a strong quote. Make it emotional. Make it sell, said Your best Spokesperson, the Title Role of Your Organization. Then, make your spokesperson finish up in a second sentence, usually asking for some kind of action or change.
Is there a benefit to paying for a press release vs. using the free services?  Depends on your pocket book and the topic, your competition, the time of year, your reputation, and the list goes on.  Opinions are on both sides of the fence.  In the end, a press release is only one of dozens of activitities you will include on your marketing calendar.
Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
No customer service is offered for the free press release distribution service. Customer service and help with your press release is available if one of our featured PR distribution packages is utilized.
It’s not a bad idea to have a standard-issue press release with some contact information and details about upcoming dates. Try to be pithy, and get to the point. No one cares your band is on tour except you and your parents, so don’t lead with that right out of the gate.
For example, a while back I received a press release containing the following sentence: Release 6.0 doubles the level of functionality available, providing organizations of all sizes with a fast-to-deploy, highly robust, and easy-to-use solution to better acquire, retain, and serve customers.
As is the case for most forms of content writing, write your press release for people, not machines or search engines. You want your press release to be interesting, useful, and valuable. If a press release is not considered newsworthy, it can work against you and your SEO strategy.
With that being said, a few years back, Google started to realize that paid and free press release distribution services were simply being used as a spam tactic, so it has taken a more hardline stance on using them.
Follow-up by phone or email. Once you’ve sent your press release out to your local media outlets, follow-up with a phone call or email. This personal touch can help cement your press release on a journalist’s radar and make it easier for them to remember.
Intertek, a Total Quality Assurance provider to industries worldwide, has launched a food hygiene control solution specifically for the hospitality and food services industry, with a food hygiene mark to provide customer confidence that a site is committed to food safety and quality assurance. One of… – March 03, 2018 – Intertek
Title. Concisely describe what the release is about. For SEO, try to use a client keyword phrase in the title, preferably at the beginning and in place of the business name. “Sunshine Coast IVF” is one of our target keywords. I could have optimized this title further by putting our keyword first with a title like, “Sunshine Coast IVF Clinic Announces Opening Of New Clinic In Buderim.”
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview — and thus, more visibility and new customers.
  Maintaining a digital presence is extremely important. In fact, nearly 8 out of 10 of people research a company online before visiting a small business or making a purchase with them. Today, customers demand frequent communication in order to take action. They expect brands to be present across multiple mediums — search, social media, content […]
E-mail communication continues to grow rapidly, which means this is the best time to take advantage of email marketing. Get people to hear you by writing a high quality press release and then distribute the news via e-mail.
Our easy to use analytics puts the data at your fingertips. Sort and select specific dates, view locations and open rates in one convenient place. We also provide a detailed PDF report for Premium Submissions.
When you visit this online press release website you will notice they are not like all the other free sites. The website has a much different layout and feel to it compared to all the other press release websites. Navigation is laid out nicely and it makes it simple to locate all the unique categories around the website. These categories help to increase the quality of your press release and also increase all that exposure that will be driven to the information. Getting qualified traffic increases your bottom line much faster.
http://www.PressReleasePoint.com/ has started a exciting free service for submitting to free PR websites. Yes it is free to submit press release to 20 free PR websites. We hope that some of your will find this service useful. We request you to convey this message to your readers. Perhaps you can add this as a foot note to this blog post.
Getting your press release in the hands of the news media most likely to be interested in what you have to say is your next challenge. So think about who is likely to care at all about your news? This might include: